100% Optical announces scavenger hunt for featuring prizes worth over £2,800
To celebrate a decade as Europe’s fastest-growing optical event, 100% Optical has announced a 10th anniversary prize scavenger hunt in collaboration with its exhibitors.
The interactive challenge will take place during the exhibition from 24-26 February 2024 at the ExCeL London, and will see 10 lucky visitors to the show take away unique optical prize bundles, featuring an incredible selection of frames, sunglasses, spectacle case holders, gadgets and optical fashion accessories.
Visitors will be invited to follow 10 clues, taking them to a series of locations around the UK’s largest optical event. Each riddle-like clue will pose an optical-themed question, along with instructions to go to a specific area. Visitors will need to crack the clue directing them to where they will find each letter, which, when unscrambled, will form a 10-letter word which visitors need to work out to enter the VIP prize draw.
10 incredible prizes have been supplied by the following exhibitors:
Coti Vision Limited
A top selling COTI Amore Italia Sole glasses chain, a stylish Italian COTI crossbody bag and the iconic COTI Hexatate sunglasses, made from eco-friendly material. Worth £236
Bird Sunglasses Ltd
Alba – a smaller glasses frame that packs a whole lot of style. The translucent bio-acetate is coloured with natural dyes and brings a soft intelligent look, subtle enough to blend in while also being interesting enough to stand out. Worth £250
Good Karma Eyewear
Sonos Move portable wireless multi-room speaker with Google Assistant and Alexa. Worth £399
The MCGEE | HERON pick box including 25 of the latest frames embracing the latest trends and seasonal colours. Worth £375
An Australian care package featuring an AVANTI Sunglasses voucher, Cadbury’s Dairy Milk chocolate, packs of Tim Tam biscuits, a jar of Vegemite and a Koala plush toy. Worth £200
Elevate your style with a touch of luxury and a pair of exquisite Chanel Sunglasses. Worth £646
Marcolin UK Ltd
A Guess Le Femme bag featuring two chain shoulder straps, removable logo charms as well as a stylish zipped purse. Worth £135
A bespoke optical hamper featuring 20 top-selling Thea products. Worth over £268
A Rayner eye surgery preparation hamper including, AEON eye drops – indicated for use before and after eye surgery as well as a selection of Rayner products and a Cadbury’s chocolate hamper. Worth over £250
Èyes Are The Story
A skincare essentials bundle which includes Eye Proof facial cleanser, Eye Proof facial serum and Eye Proof refreshing towelettes.
The scavenger hunt will run across all three days of the exhibition; the winners of the prize bundles will be announced via the official 100% Optical social media channels after the show.
“We’re really looking forward to bringing some fun and even more excitement to the show in honour of our 10th anniversary celebrations. The team at 100% Optical wanted to give back to the visitors that attend our exhibition every year and we’re chuffed to reveal the incredible prizes put forward by some of our loyal exhibitors. We hope that many of our visitors take part in the challenge while they spend time navigating the 100% Optical next month and with visitor registration numbers currently tracking ahead of 2023 – we’re confident this will be our best celebration of all things optical yet.”
Celebrating a decade as the primary event for optometrists in the UK, 100% Optical 2024 is set to be the biggest yet attracting more than 10,000 optical professionals and eyewear enthusiasts from around the globe.
Visitors can expect features including:
100% Ophthalmology – new for 2024, a co-located event for ophthalmic surgeons and their wider teams, with a tailored education programme and the latest equipment and instruments
Live catwalk shows – over the three days, this fashion-orientated space will showcase the latest trends from exhibitors and their brands
Future Practice Hub – sponsored by SpaMedica and Newmedica is dedicated to diagnostics, dispensing and clinical skills
Dispensing Workshop – a space for visitors to experience making and fitting frames first-hand
Optical Academy – sponsored by Sense Medical | Canon, this provides CPD accredited education targeted at the wider practice, from optical assistants to practice managers
A world-class education programme – including over 100 hours of CPD sessions across 12 diverse hubs in collaboration with the AOP, the event’s long-standing education partner
2024 Love Eyewear Awards – featuring 13 categories, the winners will be crowned on the first day of the show as well as an interactive social media filter created specially for the 10th anniversary exhibition
The Studio – sponsored by Nikon Lenswear UK, a dedicated area to showcase a collection of the most inspirational worldwide brands featuring both independent and luxury eyewear
For more information about the show – and to register for free, go to https://100percentoptical-2024.reg.buzz/cab-pr
About 100% Optical
Since launching in 2014, 100% Optical has quickly established itself as the largest and ONLY optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors.
Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
- Source the latest eyewear, contact lenses, technology and solutions for their businesses
- Gain invaluable CPD points as part of our world-leading education programme
- Network with fellow industry peers through one-to-one meetings and parties.
The 10th edition of 100% Optical will take place on 24 - 26 February at London’s ExCeL. Don't miss out on the 10 year anniversary special show!
Read more about this show at TEF Magazine or visit their website.
More on 100% Optical
In anticipation of the upcoming 100% Optical event in the UK, I took the opportunity to connect with Brett Waugh, the renowned designer and founder of Ashton Riley Eyewear, one of the rapidly ascending brands in the UK. Brett established the brand in December 2018,...
100% Optical announces third wave of CPD Optical and Ophthalmology sessions 100% Optical has announced another exciting line-up of CPD sessions in collaboration with the Association of Optometrists (AOP). As the industry’s new CPD cycle enters its third...
Following the huge success and popularity at this year’s exhibition in February, the organisers of 100% Optical, have recently announced an even stronger emphasis on independent eyewear designers and manufacturers in 2024. New independent brands confirmed to...
100% Optical Meet the “Love Eyewear Awards” judges Love is in the air this February, and we are not just talking about Valentine’s Day; The Love Eyewear Awards sponsored by ShopAR by DeepAR, makes a showstopping return to London’s ExCeL with a panel of...
100% Optical 2024 announces education programme and priority booking process Organisers of 100% Optical 2024 have announced that the launch of its first batch of CPD education programme sessions are live today (24th October 2023) with the second and third phases set...
Returning to London’s ExCeL 24 – 26 February 2024 for the 10th edition of 100% Optical, the organisers of the UK’s largest optical exhibition, have announced that visitor registration is now live. 100% Optical is Europe’s fastest-growing optical event...
The organisers of 100% Optical have announced the return of its popular Love Eyewear Awards which are now open (12th September) to enter. To honour the tenth edition of the largest optical exhibition in the UK, a new category to celebrate and commend innovation...
Celebrating a decade of 100% Optical 100% Optical has announced that registration for its biggest show yet, taking place from 24th to 26th February 2024, will be live in September as it prepares to celebrate 10 fantastic years as the primary event for optometrists in...
The Optical Gallery crew’s latest video from London’s 100% Optical: Featuring VAVA Eyewear, FEB31st, and British TV Presenter & show host Annaliese Dayes If you missed the recent 100% Optical trade show in the UK, don’t worry – TEF Magazine...
100% optical announces record-breaking attendance and details of 10th anniversary show 100% Optical made a welcome return to the ExCeL London this week, with a record-breaking 10,657 attendees flocking to the UK’s largest optical event – a 10% year-on-year...