Following the huge success and popularity at this year’s exhibition in February, the organisers of 100% Optical, have recently announced an even stronger emphasis on independent eyewear designers and manufacturers in 2024.
New independent brands confirmed to exhibit at 100% Optical next year include Vakay Eyewear, Neubau Eyewear, Frost Eyewear and Ultra Limited.
Returning for its 10th edition from 24-26 February at the ExCeL London, 100% Optical will once again champion all of its independent brands such as SALT, Einstoffen, Gotti, Orgreen, Danielle Rattray, Tavat, Nirvan Javan, Blackfin and Leisure Society who will be highlighting their latest innovations and designs which hero sustainability and environmentally-friendly materials.
To better accommodate and showcase the designs and innovations of these independent exhibitors, a larger dedicated area has been created for The Studio sponsored by Nikon Lenswear UK which is located in the heart of the Eyewear zone. It is set to be the biggest independent line-up to date across the three-day optical event.
“10 years ago 100% Optical launched to give independents a national platform to shine, so naturally this has always been an area of focus for us. Highlights from the show earlier this year demonstrated the increasing popularity of The Studio industrial space and so we adjusted the floor space accordingly to make room for more brands joining and an incredible display of innovative optical designs that hero sustainability. The positive conversations the whole team is having and the exciting plans we’re making are all aligning to bring over 10,000 optical professionals and eyewear enthusiasts from around the globe together once again for the biggest celebration to mark a decade of the show.”
“We are thrilled to be sponsoring the Independent Studio Bar again this year and bringing the community of premium optics together. Throughout 100% Optical 2024 we will be showcasing the Nikon difference when it comes to supporting luxury premium businesses, from our newest and true innovations to the unparalleled value of our Nikon Lenswear Partner Programme. We invite our Partners, customers and those new to Nikon entirely to join us at the Studio Bar and on our stand E130 – we look forward to seeing you there!”
In addition to the display of independent brands, 100% Optical also boasts a world-class education programme curated by the AOP including over 100 hours of CPD sessions across 12 diverse hubs with workshops including keynote lectures, key topic led discussions, peer reviews and interactive poster trails.
Europe’s fastest-growing optical event will also feature 100% Ophthalmology which will make its debut as a co-located event for ophthalmic surgeons and their wider teams to attend, with a tailored education programme in store for them too. The exhibition will feature the latest equipment and instruments from the likes of Glaukos, NuVision, Rayner, Zeiss, Topcon Healthcare, Dive Medical, Hoya Surgical and many more
Leading brands that will be orchestrating the tailored and curated content in the Ophthalmology Hub across the three days of 100% Ophthalmology include Birmingham Optical (Saturday 24th February), Haag-Streit UK (Sunday 25th February ) and ZEISS (Monday 26th February).
Visitors can also expect features including:
- Live Catwalk shows – over the three days, this fashion-orientated space will showcase the latest trends set by exhibitors and their brands
- Future Practice Hub – sponsored by SpaMedica and Newmedica, dedicated to diagnostics, dispensing and clinical skills
- Dispensing Workshop – a space for visitors to experience making and fitting frames first-hand
- Optical academy – sponsored by Sense Medical | Canon, provides CPD accredited education targeted at the wider practice, from Optical Assistants to Practise Managers
About 100% Optical
Since launching in 2014, 100% Optical has quickly established itself as the largest and ONLY optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors.
Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
- Source the latest eyewear, contact lenses, technology and solutions for their businesses
- Gain invaluable CPD points as part of our world-leading education programme
- Network with fellow industry peers through one-to-one meetings and parties.
The 10th edition of 100% Optical will take place on 24 - 26 February at London’s ExCeL. Don't miss out on the 10 year anniversary special show!
Read more about this show at TEF Magazine or visit their website.
More on 100% Optical
Must See at 100% Optical 2026 // Independent Eyewear Highlights
Must See at 100% Optical London 2026 highlights independent eyewear brands that deserve your time on the show floor. This curated guide points you toward exhibitors with clear identity, strong design, and collections that reward a closer look. If you are planning your route through London, start here.
100% Optical 2026 // CPD Speaker Lineup Announced
100% Optical 2026, the UK’s largest optical event, returns to London’s ExCeL with a powerful CPD programme curated with the AOP. The newly announced lineup brings together leading experts and forward-thinking topics across more than 100 hours of accredited education, ensuring every optical professional finds inspiration and insight.
100% Optical // 2026 Exhibitor Line-Up
The UK’s largest optical show, 100% Optical, returns to London’s ExCeL from 28 February to 2 March 2026. This year’s edition promises a vibrant mix of independent, returning, and debut brands showcasing the latest in eyewear, eyecare, and innovation.
100% Optical 2026 // First CPD Sessions Revealed
100% Optical 2026 returns to London’s Excel from 28 February to 2 March 2026, introducing its new tagline “where eyewear meets eyecare.” The first 100% Optical CPD sessions are now confirmed, alongside the return of the 100% Studio independent eyewear showcase—bringing together innovation, education, and bold design.
100% Optical // Love Eyewear Awards 2026
Entries are officially open for the Love Eyewear Awards 2026 at 100% Optical, the UK’s biggest optical exhibition. With a prestigious judging panel representing every corner of the eyewear world, the awards celebrate creativity, innovation, and excellence across the optical industry.
100% Optical 2025 // Surge in Senior Talent
100% Optical 2025 Sees Surge in Senior Talent with Significant Growth in Optometrists, Buyers, and Ophthalmologists.
VANNI // LOVE Eyewear Award for Embrace
VANNI EMBRACE by Elisa Alberti wins “Women’s Sunglasses Frame of the Year” at the 2025 Love Eyewear Awards by 100% Optical.
100% Optical // Top 10 Must-Sees for 2025
100% Optical shares their top recommendations for visitors coming along to the must-attend event for the optical industry in the UK.
100% Optical // 2025 Showcases Must-See Eyewear Brands
100% Optical 2025 is preparing to welcome over 200 new brands, with a strong emphasis on independent eyewear labels.
100% Optical // 2025 Education Program
Seminar bookings for 100% Optical, taking place at London’s Excel from 1st to 3rd March 2025, have been confirmed by the organisers in collaboration with the AOP, the event’s long standing education partner.
Sign up for our newsletter and stay up to date on amazing independent eyewear
[mc4wp_form id="812"]
