TEF is one of the largest optical magazines in the world, and the only one that solely writes about independent eyewear. By publishing online and through our various social media channels, we can reach out to over 330.000 eyecare professionals. Find out more about this massive audience and our promotional options in our media pack:
Each month, TEF creates a lifestyle shoot, modeling an influential optician/optometrist, to showcase amazing independent eyewear to our ever-growing community of optical professionals. You can find a complete 2024 overview of all 12 shoots here:
Editorial Calendar
In our publications, we follow an editorial schedule, which follows various themes that match our four main promotional options.
Lifestyle shoots: A photoshoot with an influential eyecare professional wearing your frame.
Must See: A publication prior to international events showing the TOP10 brands to visit.
Made In: A monthly article on independent eyewear brands that are manufactured in a specific country.
Theme: An article about a specific monthly topic.
January
| Shoots | TEFdoesLA |
| MustSee | MustSee@OPTI |
| Theme | Lenses |
| Made In | Germany |
February
| Shoots | TEFdoesITALY |
| MustSee | MustSee@MIDO |
| Theme | Gold+diamonds |
| Made In | Italy |
March
| Shoots | TEFdoesBOISE |
| MustSee | MustSee@VEE |
| Theme | Vintage |
| Made In | Switzerland |
April
| Shoots | TEFdoesOrlando |
| MustSee | |
| Theme | Trends summer |
| Made In | Spain |
May
| Shoots | TEFdoesBELGIUM |
| MustSee | |
| Theme | 3D printed |
| Made In | Belgium |
June
| Shoots | TEFdoesLONDON |
| MustSee | |
| Theme | Celebs |
| Made In | United Kingdom |
July
| Shoots | TEFdoesCanada |
| MustSee | |
| Theme | Kids |
| Made In | Denmark |
August
| Shoots | TEFdoesMIAMI |
| MustSee | MustSee@VEW |
| Theme | Trends winter |
| Made In | America |
September
| Shoots | TEFdoesPARIS |
| MustSee | MustSee@SILMO |
| Theme | Sustainable |
| Made In | France |
October
| Shoots | TEFdoesRIO |
| MustSee | |
| Theme | Accessories |
| Made In | South America |
November
| Shoots | TEFdoesLONDON |
| MustSee | |
| Theme | Xmas presents |
| Made In | Japan |
December
| Shoots | TEFdoesCALI |
| MustSee | MustSee@SILMO |
| Theme | Horn frames |
| Made In | Austria |
Some of our latest lifestyle shoots:
DITA Lancier // LSA-433 under the Foggia sun
In the dry, unforgiving light of southern Italy, Aldo Farinola wears the DITA Lancier LSA-433 exactly where it belongs. Designed for land-based environments, this Japanese-made frame combines acetate and titanium with Land Lens technology that sharpens contrast, deepens color, and holds its ground under harsh sun. A study in restraint, precision, and purpose.
Agbassio // The Architect, Structure Meets Soul
In Foggia’s sharp southern light, Aldo Farinola wears The Architect by Agbassio Eyewear with calm authority. Structure meets soul as disciplined design anchors a dandy presence shaped by experience rather than excess. This lifestyle shoot captures Agbassio’s philosophy at its purest, eyewear built to hold its ground, allowing character, age, and intention to speak without interference.
Wolfin Eyewear // Anton in Milky Green
Under southern light, Aldo Farinola wears the Anton model in Milky Green by Wolfin Eyewear. A frame defined by calm proportions and a sophisticated shape that settles naturally into dandy style, sun-worn textures, and lived-in elegance. Designed to support character rather than compete with it, Anton reveals its depth through daylight, movement, and presence.
Some of our latest MustSee articles:
MustSee at Silmo Paris // Our list of brands to check out!
TEFmag, your trusted guide, presents must-see brands at Silmo Paris 2024. Don’t miss these independent eyewear brands!
MustSee at VEW // Our list of brands to check out!
Your good friends at TEFmag have got your back, and prepared a little list of Must-See brands to check at Vision Expoe West.
Must See at VEE // Top 10 brands not to miss at Vision Expo East
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