Collaborate with TEF Magazine

TEF is one of the largest optical magazines in the world, and the only one that solely writes about independent eyewear. By publishing online and through our various social media channels, we can reach out to over 330.000 eyecare professionals. Find out more about this massive audience and our promotional options in our media pack:

Each month, TEF creates a lifestyle shoot, modeling an influential optician/optometrist, to showcase amazing independent eyewear to our ever-growing community of optical professionals. You can find a complete 2024 overview of all 12 shoots here:

Editorial Calendar

In our publications, we follow an editorial schedule, which follows various themes that match our four main promotional options.

Lifestyle shoots: A photoshoot with an influential eyecare professional wearing your frame.
Must See: A publication prior to international events showing the TOP10 brands to visit.
Made In: A monthly article on independent eyewear brands that are manufactured in a specific country.
Theme: An article about a specific monthly topic.

January

Shoots TEFdoesLA
MustSee MustSee@OPTI
Theme Lenses
Made In Germany

February

Shoots TEFdoesITALY
MustSee MustSee@MIDO
Theme Gold+diamonds
Made In Italy

March

Shoots TEFdoesBOISE
MustSee MustSee@VEE
Theme Vintage
Made In Switzerland

April

Shoots TEFdoesOrlando
MustSee
Theme Trends summer
Made In Spain

May

Shoots TEFdoesBELGIUM
MustSee
Theme 3D printed
Made In Belgium

June

Shoots TEFdoesLONDON
MustSee
Theme Celebs
Made In United Kingdom

July

Shoots TEFdoesCanada
MustSee
Theme Kids
Made In Denmark

August

Shoots TEFdoesMIAMI
MustSee MustSee@VEW
Theme Trends winter
Made In America

 

September

Shoots TEFdoesPARIS
MustSee MustSee@SILMO
Theme Sustainable
Made In France

October

Shoots TEFdoesRIO
MustSee
Theme Accessories
Made In South America

November

Shoots TEFdoesLONDON
MustSee
Theme Xmas presents
Made In Japan

December

Shoots TEFdoesCALI
MustSee MustSee@SILMO
Theme Horn frames
Made In Austria

Some of our latest lifestyle shoots:

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