Collaborate with TEF Magazine -

TEF is one of the largest optical magazines in the world, and the only one that solely writes about independent eyewear. By publishing online and through our various social media channels, we can reach out to over 330.000 eyecare professionals. Find out more about this massive audience and our promotional options in our media pack:

Download the media pack

Each month, TEF creates a lifestyle shoot, modeling an influential optician/optometrist, to showcase amazing independent eyewear to our ever-growing community of optical professionals. You can find a complete 2024 overview of all 12 shoots here:

Editorial Calendar

In our publications, we follow an editorial schedule, which follows various themes that match our four main promotional options.

Lifestyle shoots: A photoshoot with an influential eyecare professional wearing your frame.
Must See: A publication prior to international events showing the TOP10 brands to visit.
Made In: A monthly article on independent eyewear brands that are manufactured in a specific country.
Theme: An article about a specific monthly topic.

January

Shoots	TEFdoesLA
MustSee	MustSee@OPTI
Theme	Lenses
Made In	Germany

February

Shoots	TEFdoesITALY
MustSee	MustSee@MIDO
Theme	Gold+diamonds
Made In	Italy

March

Shoots	TEFdoesBOISE
MustSee	MustSee@VEE
Theme	Vintage
Made In	Switzerland

April

Shoots	TEFdoesOrlando
MustSee
Theme	Trends summer
Made In	Spain

May

Shoots	TEFdoesBELGIUM
MustSee
Theme	3D printed
Made In	Belgium

June

Shoots	TEFdoesLONDON
MustSee
Theme	Celebs
Made In	United Kingdom

July

Shoots	TEFdoesCanada
MustSee
Theme	Kids
Made In	Denmark

August

Shoots	TEFdoesMIAMI
MustSee	MustSee@VEW
Theme	Trends winter
Made In	America

September

Shoots	TEFdoesPARIS
MustSee	MustSee@SILMO
Theme	Sustainable
Made In	France

October

Shoots	TEFdoesRIO
MustSee
Theme	Accessories
Made In	South America

November

Shoots	TEFdoesLONDON
MustSee
Theme	Xmas presents
Made In	Japan

December

Shoots	TEFdoesCALI
MustSee	MustSee@SILMO
Theme	Horn frames
Made In	Austria

Some of our latest lifestyle shoots:

Aura Clarity x Kodes // London Style That Heals

...

Röhm Eyewear // The Timeless Classic

eyewear journalist Martin Graf proves that timeless German design still has serious charisma. Wearing the BM964 by Röhm Eyewear, he embodies everything this stainless steel classic stands for—precision, confidence, and just the right amount of cool.