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Marcel + Dalí // Surrealism Reimagined as Luxury Eyewear

Marcel + Dalí // Surrealism Reimagined as Luxury Eyewear

Marcel + Dalí eyewear From Dalí’s Sculptures to the Face Salvador Dalí’s surrealist universe has moved through painting, sculpture, jewellery and design for decades. Now, that unmistakable visual language is being translated into eyewear with the launch of Marcel +...

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Prodesign // As You Are

Prodesign // As You Are

Prodesign // As You Are A sharper identity for a new chapter in Danish design Prodesign is sharpening its visual direction with a refined brand identity and a new platform titled “As you are”. A cleaner logo, a more confident use of colour and...

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Our Latest
Lifestyle Shoots

DITA Lancier // LSA-433 under the Foggia sun

DITA Lancier // LSA-433 under the Foggia sun

In the dry, unforgiving light of southern Italy, Aldo Farinola wears the DITA Lancier LSA-433 exactly where it belongs. Designed for land-based environments, this Japanese-made frame combines acetate and titanium with Land Lens technology that sharpens contrast, deepens color, and holds its ground under harsh sun. A study in restraint, precision, and purpose.

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Optical Trade Shows Coverage

BOLD XXL 2026 // Ten Years of Independent Optics

BOLD XXL 2026 // Ten Years of Independent Optics

BOLD XXL 2026 Celebrating 10 Years of BOLD Optical Fair What started as an intimate optical gathering in the Dutch countryside has grown into one of the Netherlands’ largest meeting points for the  optical industry. On 6 & 7 September 2026, BOLD Optical Fair celebrates its 10th anniversary...

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TEF Talk Interviews

Design Eyewear Group // 24 Questions with CEO Lars Flyvholm

Design Eyewear Group // 24 Questions with CEO Lars Flyvholm

Design Eyewear Group interview at SILMO Paris, between design and Danish gin It was day two of SILMO Paris, and the Design Eyewear Group booth buzzed with energy. A Danish beer in one hand, a frame tray in the other. Their booth has quietly become my unofficial headquarters during optical fairs....

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About TEF Magazine

TEF Magazine is the leading independent eyewear magazine and eyewear blog dedicated to showcasing true Independent Eyewear Design to more than 330,000 eyecare professionals worldwide. As TEF Eyewear Magazine, we share the latest stories, trends, and innovations from the most creative designers and luxury eyewear brands across the globe.

After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena.

Maarten Weidema, editor-in-chief of TEF Magazine