Decade edition of 100% Optical hailed a record-breaking success

Marking the 10th anniversary of the UK’s largest optical show, 100% Optical made a welcome return to London’s ExCeL this week, with record-breaking registrations and 11,725 attendees – a 10% year-on-year increase on its previous record attendance.

“Every year we look for new and exciting ways to enhance 100% Optical – both to keep our loyal attendees coming back, as well as to attract new audiences – and this year was no exception.

“The positive feedback and the fact that 80% of space for 2025 is already pre-booked is testament to the team’s hard work and dedication as well as the trust our exhibitors, partners, sponsors and visitors put in us to deliver the UK’s only large-scale optical event. It’s an honour to witness how everyone comes together to champion this fantastic industry. There was such a great atmosphere all weekend, which is reflected in our record-breaking numbers, and everyone truly made it a show to remember. We couldn’t be happier with the results and attendance as we look ahead to the next 10 years.”

Marlon Cera-Marle

Director, 100% Optical

“Year on year there have been positive tweaks and improvements at 100% Optical which is great to see. Sunday was an amazing day for us. I’d say it’s the busiest one I have ever experienced and we’ve been exhibiting here for years. There’s been a buzz in the independent area and I’ve had lots of appointments. One of my colleagues from California actually came over to the UK for 100% Optical this year and their expectations were blown away. They were really impressed and headed home beaming!”

Jeremy Thomas

UK Sales Manager, Salt Optics

“We’ve loved being at 100% Optical again this year and loved the energy our stand has attracted. We’ve been very busy, and our CPD sessions are bursting at the seams with keen interest!”

Sarah Weston

Marketing, CooperVision

“We’ve had a nice flow of visitors, even up until the end of the day at 6pm. We’ve received great support from the show’s organisers themselves. We find being here is imperative to the industry and it’s great for people to meet our team.”

Lucy Hunt

Marketing Director, Rodenstock

“It’s been really good – we’ve bumped into lots of our customers and clients so it’s been an ideal networking opportunity. Always a great experience to catch up with people face to face. Footfall has been really consistent too – we’ve had a steady flow of traffic throughout our time at the show and we’ll absolutely be back next year.”

Emma Hodgkinson

Account Manager, Johnson & Johnson

About 100% Optical

Since launching in 2014, 100% Optical has quickly established itself as the largest and ONLY optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors.

Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

Source the latest eyewear, contact lenses, technology and solutions for their businesses
Gain invaluable CPD points as part of our world-leading education programme
Network with fellow industry peers through one-to-one meetings and parties.

The 10th edition of 100% Optical will take place on 24 - 26 February at London’s ExCeL. Don't miss out on the 10 year anniversary special show!

Read more about this show at TEF Magazine or visit their website.

More on 100% Optical

Must See at 100% Optical 2026 // Independent Eyewear Highlights

Must See at 100% Optical London 2026 highlights independent eyewear brands that deserve your time on the show floor. This curated guide points you toward exhibitors with clear identity, strong design, and collections that reward a closer look. If you are planning your route through London, start here.

100% Optical 2026 // CPD Speaker Lineup Announced

100% Optical 2026, the UK’s largest optical event, returns to London’s ExCeL with a powerful CPD programme curated with the AOP. The newly announced lineup brings together leading experts and forward-thinking topics across more than 100 hours of accredited education, ensuring every optical professional finds inspiration and insight.

100% Optical // 2026 Exhibitor Line-Up

The UK’s largest optical show, 100% Optical, returns to London’s ExCeL from 28 February to 2 March 2026. This year’s edition promises a vibrant mix of independent, returning, and debut brands showcasing the latest in eyewear, eyecare, and innovation.

100% Optical 2026 // First CPD Sessions Revealed

100% Optical 2026 returns to London’s Excel from 28 February to 2 March 2026, introducing its new tagline “where eyewear meets eyecare.” The first 100% Optical CPD sessions are now confirmed, alongside the return of the 100% Studio independent eyewear showcase—bringing together innovation, education, and bold design.

100% Optical // Love Eyewear Awards 2026

Entries are officially open for the Love Eyewear Awards 2026 at 100% Optical, the UK’s biggest optical exhibition. With a prestigious judging panel representing every corner of the eyewear world, the awards celebrate creativity, innovation, and excellence across the optical industry.