MIDO 2024 // Ready to Go!

Given the increase in pre-registrations, the organizers’ expectations are running high with regard to attendance by visitors, trade professionals, buyers, distributors, journalists, opticians and ophthalmologists.

MIDO is also meetings, continuing education and interaction. One of the objectives of the tradeshow is to stimulate culture, promoting the sharing of ideas, projects, strategies and perspectives on international eyewear, not only during the three days of the show but throughout the year.

Taking place February 3rd to 5th, in the OTTICLUB area in Pavilion 1, is a series of events, workshops and seminars, designed and developed to address, from various points of view, the most diverse issues facing the industry. They will feature well-known personalities like Diego Dalla Palma, Ernst Knam, Mara Servetto and Ico Migliore, who will be interviewed by sociologist Francesco Morace during the MIDO MIDday Talks, each day at noon (the project will continue for all of 2024). Otticlub will also also dedicate attention to the more practical aspects of the various eyewear professions through meetings that analyze the market from different perspectives, offering ideas and concrete solutions for those who work with end consumers every day. 

Among the topics are trends, including on-trend colors for the coming season, guidelines for promoting the purchase of optical eyewear and sunwear, and the importance of “made in” to the eyewear market (Market Insight, Saturday at 2 pm and Sunday at 11 am). Plus, the HOW TO? series of meetings that address the everyday activities of optical shops, and seminars on medical-scientific topics with round tables featuring experts in the areas of myopia and presbyopia. In addition, current issues like social media, artificial intelligence, sustainability and inclusion will also be addressed. With regard to the latter, the “Inclusive language – words matter” Empowering Optical Women Leadership program will be discussed at the Saturday meeting at 11. Presented at that time will be the results achieved at one year since the inception of the program that supports women in leadership positions in the eyewear industry, sponsored by ANFAO and Fondazione Bellisario. The complete calendar of events is available on the website https://www.mido.com/en/otticlub-2024.

Alongside the in-person show, MIDO is also digital, with many tools created for visitors and exhibitors. The website, updated for accessibility, with new reserved areas and exclusive content differentiated by user type; the App, with an updated Profile section that makes it possible for exhibitors to save the visitors’ accesses to their stands and for visitors to save the most useful information from their tours; the platform, available to companies to strengthen their own presence during and after the show.

MIDO is held at Fieramilano Rho, (Strada Statale del Sempione 28) from Saturday 3rd to Monday 5th February with the following hours: Saturday and Sunday 9 am to 7 pm and Monday 9 am to 6 pm.