Amazing Eyewear – The Holy Grail on Eyewear design is a unique oversized coffee table book on great independent eyewear, with stories from amazing designers, architects, artisans, and journalists on true eyewear Design. This 297-page hardback features the best independent brands from our industry.
Have you been eyeing this book already? It’s avaiable NOW and the perfect gift for any eyecare professional or eyewear fashionista!
81 in stock
“My overall evaluation of Maarten Weidema’s Amazing Eyewear is that it really is the ‘holy grail’ on eyewear design. I personally believe that it is a strong contender to be listed as an ‘essential’ on the list of books required at all the optical learning institutions. Independent optician practices most certainly would benefit from having a copy in their reception area, and it wouldn’t be out of place on the coffee table or bookshelf at home.”
Read the full review from The Association of British Dispensing Opticians (ABDO)
The technical pages of the book, help to inform opticians, optometrists and lab staff on topics such as frame and lens materials, famous frame shapes and commercial styling tips, backed up by stories of other optical retailers on what independent eyewear did for their store.
Showcased in any great optical store, this book helps to enthuse and inform consumers on trends, styles and what frame would fit their face, excites them on the many amazing brands that are featured in this publication and helps to educate both dispensing opticians and lab crew on multiple technical topics and the very brands they are selling.
Like a tasty pizza made in Italy, this tasty book made in Holland will be shipped in a beautiful pizza box to ensure it arrives safely to empower your optical staff, guide your clients towards great independent eyewear design, or just as a treat to yourself!
Have you been eyeing on this book already? It’s available now for direct orders and the perfect tool for any eyecare professional or eyewear fashionista.
Help educate your staff now, or keep on track on what’s hot, and what his not, in the world of independent eyewear!
We are super proud to have gotten our book featured by the industry experts from Laramy K, the OpticianWorks training center that helps opticians to become the best they can be so they can earn more, be happier, and make a difference. We love the content that John has been publishing for so many years and feel “pretty darn” proud when someone of his stature wants to put our coffee-table-book on his private coffee table <3.
This beautiful hardback contains various stories by various eyewear designers on their design philosophy, insights by optical retailers on how true "independent" eyewear can make a difference in your store, a wide knowledge base of technical eyewear specifications and gives an overview on some of the best independent eyewear brands in the world, both established as little-known, but all designed with passion without the need to be backed up by an international fashion house.
Like a tasty pizza, made in Italy, the book is available internationally and shipped in a beautiful pizza box to ensure it arrives safe and sound! Available for regular purchase now!
|Dimensions||32 × 34 × 4 cm|
About the Author:
After being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry.
His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world.
For his efforts to promote independent eyewear to a community of 300.000 eyecare professionals, he has been awarded international Optical Personality of the Year, Leading Innovator in Optical Social Media Marketing and Social Media Marketing Company of the Year 2001 as well as various awards for best international eyewear blog.
Maarten lives in Amsterdam with his daughter, but after meeting an American optician at Vision Expo New York, who is now his fiancee and the mother of their baby boy Sawyer, he now flies back and forth between the two continents and continues to write about his other great love, Independent Eyewear.
Great book really THE holy grail of the eyewear industry, everything stands out, beautiful photo’s.
sjoerdhofland (verified owner) –
Such an amazing book that covers every great facet of our job. Love the quality and the overall look!!
I just received my book. Already in love with it.
The quality of the book and his content is amazing.
I didn’t expect so much stories about brands, designs and eyewear.
Definitely a book that will take his place on our coffee table. Customers will enjoy it.
Thanks Maarten for the impressive amount of work that you put in it.
Siu-Yin Shing (verified owner) –
Totally blown away by this book. I loved all the images, they are all really strong. Some of the brands in the book I am aware of them but do not know the story behind them. Therefore, great to learn about their story. My favourite is all the technical information, it is so informative. I feel like I have really learned a thing or two even though I do work in the sector myself. Well done and many congrats Maarten! A total privilege to know you and to work with you. My next question is… When is the next TEF book coming out? ha!
jerry.dreifuss (verified owner) –
Just received our first copy (more are on the way) and we all love it,very well done from A-Z with some great brands and info. We placed it in the middle of the office on our “visitor table”, as it ii so beautiful. Great job!
Raymond Francis FBDO –
My overall evaluation of Maarten Weidema’s Amazing Eyewear is that it really is the ‘holy grail’ on eyewear design. I personally believe that it is a strong contender to be listed as an ‘essential’ on the list of books required at all the optical learning institutions. Independent optician practices most certainly would benefit from having a copy in their reception area, and it wouldn’t be out of place on the coffee table or bookshelf at home.
Read my full review here: https://www.abdo.org.uk/news/book-review/
Chantal Goldfinger (verified owner) –
This is a MUST have book for anyone who is into eyewear, who likes stories, who enjoys designs, and who is interested in independent eyewear. The details are rich, the photos magnificent. When Maarten writes “the holy grail”of eyewear he is not selling the book short! Its BEYOND fabulous!!!! The industry has very few publications that narrate so well the timeline of independent design.
Get the book! You shan’t regret it 🙂
david (verified owner) –
I am reading this book page by page – it is a true masterpiece. Maarten has created something truly exceptional.
veronikawildgruber.com (verified owner) –
best book about contemporary eyewear. Thank you Maarten
oeyeware (verified owner) –
This is a truly beautiful book, it is so detailed and the images are absolutely stunning! Maarten has done a fabulous job. It is all encompassing of the eyewear industry. I can point out frames and advise my customers that we have those very pieces in shop. It’s a beautiful book and a must have for any eyewear enthusiast. I look forward to seeing what new books he has in store for us next as this one is truly the holy grail of eyewear!