President Giovanni Vitaloni inaugurates the 2024 edition of MIDO with his now traditional opening speech. With these words, he kicks off the three days that promise to be rich and all to be experienced in the halls of the 8 exhibition areas dotting the Eyewear Universe.
"We can all be excellent, each according to our talents, and MIDO has always sought new ways to be a collector of excellence. Therefore, you can not miss it!".
MIDO truly is "the paradise for those who love eyewear and everything surrounds it", just like President Vitaloni underlines: are you ready to experience it?
Three days of meetings, exchanges, business, and ideas await you: three days during which all the supply chain comes together and prepares to build the future of the entire industry together! MIDO 2024 is not to be missed!
About MIDO
MIDO MILANO 2027
February 6-8, 2027
Fiera Milano, Rho
MIDO is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
MIDO Milano 2026 will take place from January 1st until February 2nd at Fiera Milano Rho. To register, exhibit and learn more visit their website at www.mido.com, email them at mido@mido.it or call at +39 02 32673673.
More news on MIDO
MIDO 2026 Review // Trends, Technology and Global Momentum
In this MIDO 2026 review, we look back at a show that matched last year’s strength while expanding its global reach. From AI-driven design to bio-based materials and the launch of Eyewearland, Milan once again proved why it remains the international meeting point for the eyewear industry. Business was concrete, conversations were strategic, and the momentum toward 2027 has already begun.
MIDO 2026 // Inside The Vision Stage Programme
In Hall 1 at MIDO 2026, the eyewear industry pauses to listen. The Vision Stage brings leadership, data, sustainability and global context into focus.
Must See at MIDO Milano 2026 // Independent Eyewear Highlights
MIDO Milano 2026 brings independent eyewear into sharp focus. This Must-See selection highlights brands that define design integrity, craftsmanship, and long-term vision, from technically driven innovators to heritage-led ateliers. It is not about seeing everything, but about seeing the right things. These are collections that deserve time, conversation, and a closer look, offering opticians meaningful discoveries rather than surface noise. Use this guide as your compass on the show floor, and let instinct lead you toward the frames that truly matter.
MIDO 2026 // Exhibitor List, Halls and Highlights
With the MIDO 2026 exhibitor list now online, the shape of the next edition is clear. From redesigned halls and a strengthened Design area to the Vision Stage, awards and exhibitions, Milan prepares for three days where independent eyewear, innovation and global dialogue come together.
MIDO 2026 // Where the Future of Eyewear Awakens
The MIDO eyewear exhibition 2026 returns to Milan as the key global moment where the future of eyewear is revealed. Across seven pavilions, visionary brands and emerging global eyewear trends set the tone for the year ahead.
MIDO 2026 // The Global Eyewear Stage Returns
Milan once again becomes the epicenter of the global eyewear industry as MIDO 2026 opens its doors. From international manufacturers and independent designers to opticians, buyers and start-ups, the show brings together the full supply chain under one roof. With a strong focus on innovation, sustainability, education and future-facing dialogue, MIDO continues to shape how eyewear is designed, produced and experienced worldwide.
MIDO 2026 // Registrations and Awards Now Open
The countdown to MIDO 2026 has begun, with registrations now open for visitors and journalists. Alongside the event comes the highly anticipated MIDO 2026 Awards, including the CSE Award for sustainable eyewear and the Best Store Award, celebrating innovation and design in optical retail. With last year’s show drawing over 42,000 professionals, MIDO 2026 promises to once again set the stage for creativity, sustainability, and global collaboration.
Sergio Cereda Award // Expands to Global Design Schools with $10K Prize
The Sergio Cereda Eyewear Design Award, now open globally, invites top design students to compete for $10,000 and be honored live at MIDO 2026. A new global spotlight on tomorrow’s eyewear talent.
MIDO // “Refocusing on Humans” campaign wins at Mediastars
MIDO’s “Refocusing on Humans” campaign scores a triple win at the Mediastars Awards 2025. The Milano Eyewear Show proves again that great communication and human-centered storytelling go hand in hand.
DITA Lancier // TEFtalk with Dita VP Drew Oppermann
In this TEFtalk interview, we meet Drew Opperman of DITA Eyewear at MIDO in Milan to explore the sleek DITA-Lancier collection—high-performance eyewear for land, sea, and air, refined through DITA’s signature luxury design.
