100% Optical
Meet the “Love Eyewear Awards” judges
Love is in the air this February, and we are not just talking about Valentine’s Day; The Love Eyewear Awards sponsored by ShopAR by DeepAR, makes a showstopping return to London’s ExCeL with a panel of fantastic judges finally revealed!
With only one month until entries close, don’t miss the chance to be an award winner. Enter here.
Register now
Register for your free badge and join us for three days of eyewear extravaganza!
#LoveEyewearAwards will be presented on the 100% Optical Catwalk at 5pm on the 24th February.
Want to exhibit at the show? Contact the team here or call +44 20 3225 5200.
About 100% Optical
Since launching in 2014, 100% Optical has quickly established itself as the largest and ONLY optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors.
Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
- Source the latest eyewear, contact lenses, technology and solutions for their businesses
- Gain invaluable CPD points as part of our world-leading education programme
- Network with fellow industry peers through one-to-one meetings and parties.
The 10th edition of 100% Optical will take place on 24 – 26 February at London’s ExCeL. Don’t miss out on the 10 year anniversary special show!
More on 100% Optical
Must See at 100% Optical 2026 // Independent Eyewear Highlights
Must See at 100% Optical London 2026 highlights independent eyewear brands that deserve your time on the show floor. This curated guide points you toward exhibitors with clear identity, strong design, and collections that reward a closer look. If you are planning your route through London, start here.
100% Optical 2026 // CPD Speaker Lineup Announced
100% Optical 2026, the UK’s largest optical event, returns to London’s ExCeL with a powerful CPD programme curated with the AOP. The newly announced lineup brings together leading experts and forward-thinking topics across more than 100 hours of accredited education, ensuring every optical professional finds inspiration and insight.
100% Optical // 2026 Exhibitor Line-Up
The UK’s largest optical show, 100% Optical, returns to London’s ExCeL from 28 February to 2 March 2026. This year’s edition promises a vibrant mix of independent, returning, and debut brands showcasing the latest in eyewear, eyecare, and innovation.
100% Optical 2026 // First CPD Sessions Revealed
100% Optical 2026 returns to London’s Excel from 28 February to 2 March 2026, introducing its new tagline “where eyewear meets eyecare.” The first 100% Optical CPD sessions are now confirmed, alongside the return of the 100% Studio independent eyewear showcase—bringing together innovation, education, and bold design.
100% Optical // Love Eyewear Awards 2026
Entries are officially open for the Love Eyewear Awards 2026 at 100% Optical, the UK’s biggest optical exhibition. With a prestigious judging panel representing every corner of the eyewear world, the awards celebrate creativity, innovation, and excellence across the optical industry.
100% Optical 2025 // Surge in Senior Talent
100% Optical 2025 Sees Surge in Senior Talent with Significant Growth in Optometrists, Buyers, and Ophthalmologists.
VANNI // LOVE Eyewear Award for Embrace
VANNI EMBRACE by Elisa Alberti wins “Women’s Sunglasses Frame of the Year” at the 2025 Love Eyewear Awards by 100% Optical.
100% Optical // Top 10 Must-Sees for 2025
100% Optical shares their top recommendations for visitors coming along to the must-attend event for the optical industry in the UK.
100% Optical // 2025 Showcases Must-See Eyewear Brands
100% Optical 2025 is preparing to welcome over 200 new brands, with a strong emphasis on independent eyewear labels.
100% Optical // 2025 Education Program
Seminar bookings for 100% Optical, taking place at London’s Excel from 1st to 3rd March 2025, have been confirmed by the organisers in collaboration with the AOP, the event’s long standing education partner.
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