At 100% Optical, we had a little #TEFtalk with Ed, founder of Bird Eyewear, who is committed to disrupt our industry which is full of rubbish, by creating beautiful frames made of bio-plastics, recycled aluminium, sustainable woods and even beans!
Learn more on how he and his brother are protecting nature by design, for to Lawrence and him, everyone has the right to see nature and be inspired by it.
About Bird Eyewear
The more time we spend looking at nature, the better we feel and the more likely we are to nurture it. That is why Bird Eyewear we believes everyone has the right to see nature and be inspired by it. They craft gorgeous frames from materials that don't trash the planet, from materials like bio-acetate, recycled metals, and repurposed materials.
Their promise is simple: to offer you frames that are easy on the eyes and the earth, from a team that's fighting for you to see more natural beauty, not less.
And that is not just slapping a "green" label on their frames and calling it a day. Being the highest scoring B Corp in the eyewear sector is a big deal. It shows Bird is all in on making a positive impact, socially and environmentally, but it also means they're an open book about their impact, ready to share the good, the bad, and the ugly.
Bird has been refining and redefining their packaging to have minimal impact on the environment since the day they started. Their newest addition is a hexagonal delight to their beloved nest box. They've teamed up with Flexi-hex and use their incredible paper sleeves to keep their Birds snug inside their boxes as they journey to find new faces.
Their boxes and packaging go above and beyond in more ways than one... they are made from over 85% recycled paper pulp while all virgin paper is FSC Certified.
Read more about this brand on TEF Magazine or visit their website.
More on Bird Eyewear
Bird Eyewear // Born of Nature
Rio Botanic. Sustainable eyewear made from plant cellulose. Born of nature, the newly designed Rio by Bird Eyewear is a salute to the inherent beauty of the Earth. We’ve taken this oversized cat-eye frame to a bold new level, placing nature at the very heart....
Bird // Better eyewear for a better world
British sustainable eyewear brand Bird eyewear announce the launch of their new Blue Light Collection. With an abundance of phone screens and endless zoom meetings, our eyes can end up being stimulated for prolonged hours. This over-consumption can leave our eyes...
Bird // sustainable eyewear with a social purpose
Going eco doesn’t just mean using biodegradable sources, the ecological footprint goes much further like that. Our Eco-blogger Carole understands that completely and isn’t just focused on brands that only use natural materials, but who embed zero-waste in...
Bird Eyewear // B Corp status achieved
In April 2020 Bird Eyewear became the first UK eyewear company to become a certified B Corp, in recognition of their outstanding commitment to sustainable and ethical business. Bird makes beautiful, design-led eyewear using high quality and sustainable materials, and...
Bird Sunglasses // The beauty of Mazzucchelli Acetate & wood
This timeless cat-eye frame by Bird Sunglasses combines the best of two beautiful materials in a tried and trusted shape. The Kaka frame is a celebration of materials, combining beautifully tactile woods with three stunning Mazzucchelli acetate colours – white...
