The international eyewear trade show hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000 attendees during the 3-day show, an 11% gain over last year. The upswing was equally distributed among Italian and international participants. The latter, specifically, came from 160 countries, from Asia to the United States and all of Europe.
Visibility in traditional media (newspapers, radio, TV), social networks and digital platforms, in Italy and around the world, is also a measure of success for the eyewear show. This year, approximately 400 accredited journalists attended the show and published more than 150 articles, just during the 3 days of MIDO, in Italian, French, German, Argentine, British, American, Indian and Dutch media outlets, to name only a few.
“Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious goal we had set for ourselves”
“Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious goal we had set for ourselves”.
“Throughout the exhibit area, we witnessed active sales and keen interest by buyers who were here thanks, in part, to our partnership with ITA-Italian Trade Agency, where Made in Italy is synonymous with quality, excellence and transparency. The presence of the entire supply chain ensured vitality and diversity of supply and demand, validating MIDO as the only industry show with this characteristic.”
Equally important was online activity by the many users interacting in real-time with the show. The social channels reached 50% more people than last year and the event’s content generated more than 2 million impressions. Interactions exceeded 250,000 and 25% more users downloaded the App, a considerable increase in rate of use, thanks also to the new tool for exhibitors that allowed them to log visitors to their stands.
The MIDO 2024 | Digital Edition, with nearly 12,000 subscribers, saw an increase in showcase pages, up from 650 in 2023 to 845 this year, highlighting the extent to which exhibitors consider it increasingly advantageous to combine in-person participation with virtual activity.
Amid the MIDO aisles and stands, sealing deals and networking are the essential added value, the motor that each year drives many companies from all around the world to participate in the Milano trade show.
About MIDO
MIDO | Milano Eyewear Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair.
It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
More news on MIDO
MIDO 2025 // Three Weeks to Go!
Now online, the calendar of events and list of guests at The Vision Stage, the innovative space for information and training at MIDO pavilion 1
MIDO 2025 // A Bold Leap Forward
MIDO, the leading international eyewear tradeshow, is gearing up for its 2025 edition with groundbreaking innovations across its exhibition layout, digital tools, and educational offerings. These enhancements promise to deliver an unparalleled experience for exhibitors and visitors alike, showcasing the future of the eyewear industry.
MIDO 2025 // Refocusing on Humans
Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber.
Mido // Lorraine Berton takes over from Giovanni Vitaloni
Lorraine Berton, now ANFAO President, also became president of the subsidiary IES Srl, including the international MIDO Milano Eyewear Show.
MIDO // Spheres campaign wins Mediastars award
For the second year, mido takes first prize in the Mdiastars press section with its “spheres” communication campaign. The campaign, developed by Max Galli in partnership with mixer group, was the first in the trade show industry to be created with artificial intelligence
MIDO 2024 // Ready to Go!
THE 52ND EDITION OF MIDO IS READY TO GO: MAKE WAY FOR BUSINESS AND EYEWEAR CULTURE Opening day of the 52nd edition of MIDO, the leading international eyewear show, is just around the corner. From Saturday February 3rd to Monday February 5th, the 7 pavilions of...
MIDO 2024 // President Giovanni Vitaloni opening speech
President Giovanni Vitaloni inaugurates the 2024 edition of MIDO with his now traditional opening speech. With these words, he kicks off the three days that promise to be rich and all to be experienced in the halls of the 8 exhibition areas dotting the Eyewear...
MIDO 2024 // Must-See brands
Must-See brands at MIDO 2024 With just several days left until the next MIDO in Milan, we can barely wait to see what amazing eyewear will be on display at this innovative show! As always, we have created a little list of the Must-See brands, which are really worth a...
MIDO 2024 // The countdown has begun
Many innovations for the 52nd edition: 7 pavilions, circa 1200 exhibitors from more than 45 countries and a packed calendar of events With just two weeks left before MIDO opens, the leading international eyewear show has reached its 52nd edition. Opticians, buyers,...
ANFAO // Lorraine Berton elected new president
Key figures elected to lead the association for the next four years.Made in Italy and sustainability the core focus of the new Board. Lorraine Berton has been elected to lead ANFAO, the National Association of Optical Goods Manufacturers. The new President, the...
