Are you ready to live the best of “The Eyewear Universe”?
At Mido 2024, your presence is going to offer you the chance to be part of a creative, inspired, and passionate community and, most of all, it will give life to fundamental chances to let your business grow!
We look forward to seeing you at Fiera Milano, Rho from 3 to 5 February to show you the latest news from the world of eyewear!
Sign up for the award created by MIDO, in collaboration with ANFAO and Certottica, which assesses sustainability in the eyewear sector at an international level.
Certified Sustainable Eyewear (CSE) Award will be given to 6 categories of winners by a jury of experts who will assess, among MIDO exhibitors, the ability to implement concrete actions for sustainability.
If you think you can compete on an international level for this kind of production capacity in the ‘Sunglasses’, ‘Frames’, or ‘Cases’ categories, apply and enhance your best practices!
About MIDO
MIDO is where the world of optics meets, where the best the industry has to offer in terms of trends, innovation, design, sustainability and creativity is on display, in a setting where deals are made, and sales closed.
Starting the end of September, visitors can register on the MIDO website for the forthcoming edition of the most international eyewear show, set to take place at Fiera Milano Rho February 3rd to 5th 2024.
As MIDO has consistently ridden, and often anticipated, the wave of new trends, for this new 2024 edition MIDO introduces ‘Spheres’, the new campaign created with artificial intelligence, combining human creativity with the innovative power of Artificial Intelligence, the first trade show campaign to be developed with this technology.
The claim chosen for the campaign is “The Eyewear Universe”, presented graphically through spheres that shape the images and are part of a new universe. Planets of different sizes and colours create the backdrop for iconic style personalities, helping to create a fantastic world: of eyewear.
Now in its XXVII edition, the Mediastars advertising award is granted every year to the best Italian campaigns, recognizing and enhancing the professionalism and talent of those working in the field of communication in Italy.
The collaboration with Max Galli and Mixer Group continues this year with the new worldwide campaign of the MIDO 2024, SPHERES – THE EYEWEAR UNIVERSE: it is the first campaign of an exhibition, to be created by integrating human creativity with the innovative power of Artificial Intelligence.
More news on MIDO
MIDO // Unbridled enthusiasm
The international eyewear trade show hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000 attendees during the 3-day show, an 11% gain over last year. The upswing was equally distributed among Italian and international...
MIDO 2024 // Ready to Go!
THE 52ND EDITION OF MIDO IS READY TO GO: MAKE WAY FOR BUSINESS AND EYEWEAR CULTURE Opening day of the 52nd edition of MIDO, the leading international eyewear show, is just around the corner. From Saturday February 3rd to Monday February 5th, the 7 pavilions of...
MIDO 2024 // President Giovanni Vitaloni opening speech
President Giovanni Vitaloni inaugurates the 2024 edition of MIDO with his now traditional opening speech. With these words, he kicks off the three days that promise to be rich and all to be experienced in the halls of the 8 exhibition areas dotting the Eyewear...
MIDO 2024 // Must-See brands
Must-See brands at MIDO 2024 With just several days left until the next MIDO in Milan, we can barely wait to see what amazing eyewear will be on display at this innovative show! As always, we have created a little list of the Must-See brands, which are really worth a...
MIDO 2024 // The countdown has begun
Many innovations for the 52nd edition: 7 pavilions, circa 1200 exhibitors from more than 45 countries and a packed calendar of events With just two weeks left before MIDO opens, the leading international eyewear show has reached its 52nd edition. Opticians, buyers,...
ANFAO // Lorraine Berton elected new president
Key figures elected to lead the association for the next four years.Made in Italy and sustainability the core focus of the new Board. Lorraine Berton has been elected to lead ANFAO, the National Association of Optical Goods Manufacturers. The new President, the...
MIDO // New Tradeshow Website
MIDO.COM: THE NEW EYEWEAR TRADESHOW WEBSITE PROMOTES ACCESSIBILITY AND INCLUSION MIDO is ahead of its time and applies the latest technological solutions to its website, to improve and facilitate the experience of all users, without discrimination. The new website of...
Mido // Frames campaign wins Mediastars award
Mido 2023 communication campaign, “frames”, won the Mediastars award, press category The campaign, conceived by Max Galli in collaboration with Mixer Group, represents a breaking point and a turning point from the past, while still in line with the values that have...
Mido 2024 // The Eyewear Universe
Mido introduces “The Eyewear Universe”, with its new campaign created with Artificial Intelligence The International Eyewear Show is one step ahead and the first in the fair sector to explore the possibilities of a tool that is transforming the advertising world....
OTTICLUB // Book presentation Amazing Eyewear 1&2
Be sure to pass by the Otticlub at Mido this Sunday at 4pm, where our friend Daniel Feldman from The Optical Journal will be presenting our coffee-table book on Amazing Eyewear! Here we will be discussing the various benefits of this book publication for optical...
