Are you ready to live the best of “The Eyewear Universe”?
At Mido 2024, your presence is going to offer you the chance to be part of a creative, inspired, and passionate community and, most of all, it will give life to fundamental chances to let your business grow!
We look forward to seeing you at Fiera Milano, Rho from 3 to 5 February to show you the latest news from the world of eyewear!
Sign up for the award created by MIDO, in collaboration with ANFAO and Certottica, which assesses sustainability in the eyewear sector at an international level.
Certified Sustainable Eyewear (CSE) Award will be given to 6 categories of winners by a jury of experts who will assess, among MIDO exhibitors, the ability to implement concrete actions for sustainability.
If you think you can compete on an international level for this kind of production capacity in the ‘Sunglasses’, ‘Frames’, or ‘Cases’ categories, apply and enhance your best practices!
About MIDO
MIDO is where the world of optics meets, where the best the industry has to offer in terms of trends, innovation, design, sustainability and creativity is on display, in a setting where deals are made, and sales closed.
Starting the end of September, visitors can register on the MIDO website for the forthcoming edition of the most international eyewear show, set to take place at Fiera Milano Rho February 3rd to 5th 2024.
As MIDO has consistently ridden, and often anticipated, the wave of new trends, for this new 2024 edition MIDO introduces ‘Spheres’, the new campaign created with artificial intelligence, combining human creativity with the innovative power of Artificial Intelligence, the first trade show campaign to be developed with this technology.
The claim chosen for the campaign is “The Eyewear Universe”, presented graphically through spheres that shape the images and are part of a new universe. Planets of different sizes and colours create the backdrop for iconic style personalities, helping to create a fantastic world: of eyewear.
Now in its XXVII edition, the Mediastars advertising award is granted every year to the best Italian campaigns, recognizing and enhancing the professionalism and talent of those working in the field of communication in Italy.
The collaboration with Max Galli and Mixer Group continues this year with the new worldwide campaign of the MIDO 2024, SPHERES – THE EYEWEAR UNIVERSE: it is the first campaign of an exhibition, to be created by integrating human creativity with the innovative power of Artificial Intelligence.
More news on MIDO
MIDO 2026 Review // Trends, Technology and Global Momentum
In this MIDO 2026 review, we look back at a show that matched last year’s strength while expanding its global reach. From AI-driven design to bio-based materials and the launch of Eyewearland, Milan once again proved why it remains the international meeting point for the eyewear industry. Business was concrete, conversations were strategic, and the momentum toward 2027 has already begun.
MIDO 2026 // Inside The Vision Stage Programme
In Hall 1 at MIDO 2026, the eyewear industry pauses to listen. The Vision Stage brings leadership, data, sustainability and global context into focus.
Must See at MIDO Milano 2026 // Independent Eyewear Highlights
MIDO Milano 2026 brings independent eyewear into sharp focus. This Must-See selection highlights brands that define design integrity, craftsmanship, and long-term vision, from technically driven innovators to heritage-led ateliers. It is not about seeing everything, but about seeing the right things. These are collections that deserve time, conversation, and a closer look, offering opticians meaningful discoveries rather than surface noise. Use this guide as your compass on the show floor, and let instinct lead you toward the frames that truly matter.
MIDO 2026 // Exhibitor List, Halls and Highlights
With the MIDO 2026 exhibitor list now online, the shape of the next edition is clear. From redesigned halls and a strengthened Design area to the Vision Stage, awards and exhibitions, Milan prepares for three days where independent eyewear, innovation and global dialogue come together.
MIDO 2026 // Where the Future of Eyewear Awakens
The MIDO eyewear exhibition 2026 returns to Milan as the key global moment where the future of eyewear is revealed. Across seven pavilions, visionary brands and emerging global eyewear trends set the tone for the year ahead.
MIDO 2026 // The Global Eyewear Stage Returns
Milan once again becomes the epicenter of the global eyewear industry as MIDO 2026 opens its doors. From international manufacturers and independent designers to opticians, buyers and start-ups, the show brings together the full supply chain under one roof. With a strong focus on innovation, sustainability, education and future-facing dialogue, MIDO continues to shape how eyewear is designed, produced and experienced worldwide.
MIDO 2026 // Registrations and Awards Now Open
The countdown to MIDO 2026 has begun, with registrations now open for visitors and journalists. Alongside the event comes the highly anticipated MIDO 2026 Awards, including the CSE Award for sustainable eyewear and the Best Store Award, celebrating innovation and design in optical retail. With last year’s show drawing over 42,000 professionals, MIDO 2026 promises to once again set the stage for creativity, sustainability, and global collaboration.
Sergio Cereda Award // Expands to Global Design Schools with $10K Prize
The Sergio Cereda Eyewear Design Award, now open globally, invites top design students to compete for $10,000 and be honored live at MIDO 2026. A new global spotlight on tomorrow’s eyewear talent.
MIDO // “Refocusing on Humans” campaign wins at Mediastars
MIDO’s “Refocusing on Humans” campaign scores a triple win at the Mediastars Awards 2025. The Milano Eyewear Show proves again that great communication and human-centered storytelling go hand in hand.
DITA Lancier // TEFtalk with Dita VP Drew Oppermann
In this TEFtalk interview, we meet Drew Opperman of DITA Eyewear at MIDO in Milan to explore the sleek DITA-Lancier collection—high-performance eyewear for land, sea, and air, refined through DITA’s signature luxury design.
Sign up for our newsletter and stay up to date on amazing independent eyewear
[mc4wp_form id=”812″]
