Etnia Barcelona // UNDERWATER: the mystery of the deep sea

Masunaga Optical

Etnia Barcelona presents the Underwater campaign for its new spring-summer 2024 collection.

Underwater invites us to explore the depths of the sea through a creative and surreal perspective.

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Once again, the Barcelona-based brand’s campaign is an exercise in creativity, experimentation, and attention to detail.

In the unexplored depths of the ocean, where even rays of sunlight dare not penetrate, there exists an unknown realm. Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration. Underwater recreates an underwater universe inhabited by mystical beings, where flora and fauna mesmerize with the beauty and richness of their colours.

Ethereal forms that replicate corals and other marine creatures merge and intertwine with mystical beings that inhabit the depths. Their gentle, undulating movements can be felt enveloping bodies and faces, submerged in the silence of the ocean floor. Moreover, Underwater is a universe created through artificial intelligence. An artificial intelligence that, however, moves us away from a cold and robotic image to bring us closer to a world where technology merges with nature to create a magical and harmonious environment, respecting every detail.

Etnia Barcelona’s new campaign invites us to explore the mysteries of the underwater world while reflecting on the coexistence of human creativity with artificial intelligence to create a surprising world.

This surreal universe is also reflected in the designs of the new collection. Underwater includes 22 new models, 18 for prescription and 4 for sunglasses, with variations in colour. 

The collection, inspired by the underwater world, combines a palette of translucent tones, evoking reflections of light in the water, with solid colors inspired by underwater flora and fauna. Furthermore, the glasses bear names related to marine imagery such as Arrecife, Posidonia, Anemona, or Coral, among many others.

About Etnia Barcelona

Etnia Barcelona was first born as an independent eyewear brand back in 2001. All its collections are developed from beginning to end by the brand’s own design team, which is fully responsible for the entire creative process.

Above all, Etnia Barcelona stands out for its use of colour in each and every one of its designs, making it currently the firm with the most colour references in the entire eyewear sector.

All its glasses are crafted in the highest quality natural materials, such as Mazzucchelli natural acetates and HD mineral lenses.

Today the firm boasts a presence in over 50 countries and more than 15,000 points of sale around the world. It operates out of its Barcelona HQ and has subsidiaries in Miami, Vancouver and Hong Kong, in all, employing a multidisciplinary team of more than 650 people.

#BeAnartist is the watchword of Etnia Barcelona. It is a call to express oneself freely through design. Etnia Barcelona embraces color, art and culture but, more than anything else, it is a name intimately bound to the city in which it was born and has thrived. Barcelona stands for a lifestyle open to the world, nothing more nor less than a question of attitude.

Read more about this brand on TEF Magazine or visit their website.

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