OTTICLUB // Book presentation Amazing Eyewear 1&2

Be sure to pass by the Otticlub at Mido this Sunday at 4pm, where our friend Daniel Feldman from The Optical Journal will be presenting our coffee-table book on Amazing Eyewear! Here we will be discussing the various benefits of this book publication for optical retailers as well as their customers, but also lifting some veils on the upcoming second edition.

Volume 2 of the book will be published by the end of the year, whilst volume 1 is still available in limited numbers in our webshop.

If (for some weird reason), you are still unaware of this magnificent publication, then please take a look at the review of industry expert John Seegers from Laramy K, the OpticianWorks training center that helps opticians to become the best they can be so they can earn more, be happier, and make a difference. We love the content that John has been publishing for so many years and feel “pretty darn” proud when someone of his stature wants to put our coffee-table-book on his private coffee table <3.

We hope to see you all there and show you the true beauty of this publication! Amazing Eyewear – The Holy Grail on Eyewear design is a unique oversized coffee table book on great independent eyewear, with stories from amazing designers, architects, artisans, and journalists on true eyewear Design. This 297-page hardback features the best independent brands from our industry.

Showcased in any great optical store, this book helps to enthuse and inform consumers on trends, styles and what frame would fit their face, excites them on the many amazing brands that are featured in this publication and helps to educate both dispensing opticians and lab crew on multiple technical topics and the very brands they are selling.

The technical pages of the book, help to inform opticians, optometrists and lab staff on topics such as frame and lens materials, famous frame shapes and commercial styling tips, backed up by stories of other optical retailers on what independent eyewear did for their store.

Like a tasty pizza made in Italy, this tasty book made in Holland will be shipped in a beautiful pizza box to ensure it arrives safely to empower your optical staff, guide your clients towards great independent eyewear design, or just as a treat to yourself!

Have you been eyeing on this book already? It’s available now for direct orders and the perfect tool for any eyecare professional or eyewear fashionista.

Help educate your staff now, or keep on track on what’s hot, and what his not, in the world of independent eyewear!

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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