Mido 2024 // The Eyewear Universe

Mido introduces “The Eyewear Universe”, with its new campaign created with Artificial Intelligence

The International Eyewear Show is one step ahead and the first in the fair sector to explore the possibilities of a tool that is transforming the advertising world.

MIDO, set to take place at Fiera Milano Rho February 3rd to 5th 2024, launches its new worldwide communication campaign: “THE Eyewear UNIVERSE”, created by combining human creativity with the innovative power of Artificial Intelligence, the first trade show campaign to be developed with this technology.

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The claim chosen for the campaign is “The Eyewear Universe”, presented graphically through spheres that shape the images and are part of a new universe. Planets of different sizes and colors create the backdrop for iconic style personalities, helping to create a fantastic world: of Eyewear.

For the second year in a row, creative direction is by designer and artist Max Galli, in partnership with Mixer Group.

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Cross-cultural and sophisticated, “The Eyewear Universe” will appear globally in print and on the internet and will be developed around more than one subject, to be revealed in the coming months.

Read more about this show on TEF Magazine or visit their website.

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