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Mido Milano

February 4 @ 09:00 - February 6 @ 18:00

The date with MIDO 2023 is set for February 4-6, at Fiera Milano Rho, with the companies and the brands that represent eyewear around the world – from manufacturers of frames, lenses and machinery to designers, from big multinationals to small innovative companies – to chart new trails, strengthen partnerships and sign contracts.

MIDO 2023 gets a fresh, entirely updated look and a new claim, one that embodies the values that have set the show apart for more than 50 years: innovation and tradition, beauty and transformation, international appeal and memorability, wonder and substance.

To complete the revamp, the new claim: “The Eyewear State of the Art“, which reasserts MIDO’s leadership position, the place where it is possible to witness the present and the future of eyewear, thanks to the participation of the entire global supply chain.

Mido President Giovanni Vitaloni on the 2022 edition

The bottom line for this edition is undoubtedly positive because the 22.000 visitors to MIDO 2022 were of high quality and driven by a willingness to buy, despite the challenging times, overcoming the adversities of the difficult moment we are experiencing. We confirmed our ability to be benchmark for the sector, strengthening MIDO’s role in the creation of business and ideas.

We have had excellent feedback from exhibitors and visitors alike on the activity experienced here: this is a fresh start for the industry. Exhibitions should be in-person events; the companies are the absolute epicenter of this strategic moment for eyewear globally, and also for the economy of our country. Today we are all writing a new chapter together. And together we look forward to the future with optimism and confidence,

Giovanni Vitaloni

President, MIDO

MIDO 2023 will be full of surprises, with a packed calendar of events aimed at opticians, exhibitors and visitors! Among the novelties are the “HOW TO?” and “BOOK@MIDO” series of meetings, which will take place in the OTTICLUB space in Hall 3: the former consists of a series of talks related to practical activities closely related to the daily life of optical centers; concrete content on topics as diverse as style consulting, store renovation, marketing and communication, events as a means of communication, etc.  Each meeting will have prominent speakers from the most diverse fields, also other than eyewear.

BOOK@MIDO, on the other hand, will feature the presentation of six books with stories just waiting to be told at MIDO 2023.

MIDO will take place at Fieramilano (Strada Statale del Sempione 28 -Rho), Saturday 4th and Sunday 5th February from 9 am to 7 pm, and Monday, February 6th from 9 am to 6 pm.

Read more about this show on TEF Magazine or visit their website.

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MIDO // Otticlub presentations

MIDO // Otticlub presentations

“How To?” series of meetings at otticlub and “book@mido” uplift the calendar of events for opticians, exhibitors and visitors A packed calendar of events attuned to the needs of opticians and filled with innovations Starting with “HOW TO?”, a series that addresses the...

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.


February 4 @ 09:00
February 6 @ 18:00
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+39 (02) 32673673
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Fiera Milano, Rho
Milano, Italy
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+39 (02) 4997 1
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