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Mido Milano

April 30 @ 09:00 - May 2 @ 18:00

On April 30th at 10.30 am, MIDO 2022 will finaly open with a lively, fast-paced brilliant event, that will include greetings from local and national institutions, followed by the presentation of the sector’s year-end data (2021), the forecast for 2022 and the awarding of prizes to Past Presidents and companies that have been at MIDO for 50 years.

  • Giovanni VitaloniGiovanni VitaloniPresident of MIDO

    After two years of pandemic and in light of the complexities of the current extremely unsettling geopolitical situation – first and foremost from the human standpoint – industry firms have an urgent need to gather, in order to share information and exchange ideas to glean the energy needed to cope with challenges in the coming months. On April 2, we will be at Vision Expo East in New York to meet with buyers, exhibitors and media at the US trade show and to re-establish relations that until now have been maintained only at a distance.

MIDO – Milano Eyewear Show – is the leading international trade fair in the eyewear sector, with over 1,300 exhibitors and 58,000 entries of visiting trade people from around the world, an exceptional annual event where all aspects of the eyewear business are presented with dedicated areas to companies producing frames, machinery, eyewear designers and lenses manufacturers. Based since its beginning, in 1970, in Milan, Italy – MIDO hosts a wealth of initiatives, personalities, information, services and it is a meeting place for business, for making contacts, communicating to the world and discovering the latest market trends.

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Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.


April 30 @ 09:00
May 2 @ 18:00
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+39 (02) 32673673


Fiera Milano, Rho
Milano, Italy
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+39 (02) 4997 1

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