opti will take place in Munich from 12 to 14 January 2024. In addition to the live event, the trade show will be enhanced by the digital networking platform opti CONNECT allowing year-round interaction between visitors and exhibitors as well as even more targeted trade show planning. The platform offers personalised and interactive functions to intensify the exchange between exhibitors and visitors and extend it beyond the trade show itself.
“We see trade shows as places of exchange that set trends and connect people. Our vision is to make opti a year-round platform promoting high-quality contacts. Exhibitors can use their digital presence on opti CONNECT to reach their target group even more precisely and increase the marketing value of their participation.”Â
A target group-specific marketing channel for exhibitors
With opti CONNECT, exhibitors draw attention to their company, attract the right visitors, generate new business contacts, and can accurately measure the effectiveness of their marketing objectives. On the platform, their products and brands are presented with images, videos and texts and thus provide an insight into what they will show on site even before the trade fair.Â
Smart algorithms enable personalised e-mail updates for visitors who are interested in specific products or services. In addition, the algorithms rank the content according to visitor interest. This provides exhibitors with relevant real-time key figures about their content’s performance as well as significantly more transparency about the value of their trade show participation thanks to features on leads, contacts and ticket inquiries, to name but a few.
More efficient trade show preparation for visitorsÂ
opti visitors will experience numerous advantages with opti CONNECT: they can filter categories and topics according to their interests and thus find relevant exhibitor content more quickly. And: They can follow focus topics and companies and plan their trade show participation in advance in a more targeted manner.
Based on their individual interests, visitors will then find personalised recommendations for their visit in their e-mail inbox with contributions from exhibitors. The advantage: Staying effortlessly up to date all year round and receiving regularly customised inspiration.
The integrated search function supports visitors to find matching exhibitors, contributions, and programme items, for which they can register with just one click. In addition, the watch list and interactive hall plans make it easier to plan a visit to the trade show, and visitors can use the latter to create their personalised trade fair tours. Thanks to a contact feature, trade show visitors can network online with other registered persons like industry experts e.g. to meet them later at the trade show in person.
Ckick here to use the opti CONNECT platform, trade show visitors can register free of charge or click here for more information about opti CONNECT and its various functions.
About opti
Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, instruments/tools/spectacle elements, accessories as well as technical equipment and professional education.
Read more about this show on TEF Magazine or register for free at their website.
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