Expanding the own competitiveness, protecting the climate, offering better vision? Around 390 exhibitors, including big players, medium-sized companies and newcomers, will provide answers to the urgent questions facing the optical industry.
The motto is: get active, marvel, understand and get personally involved on the part of visitors and exhibitors, industry experts and newcomers, i.e. for all those who work together to secure the future of this multifaceted, important and health-promoting industry. As an international contact exchange, opti offers the optical industry the ideal stage in its four exhibition halls with 44,000 square metres of exhibition and meeting space.Â
Under the motto #weareopti, opti will be the first international trade show of the year to take place in Munich from 12 to 14 January 2024. Months of intensive and varied preparations on the part of the exhibitors and the opti trade show team invite you to an experience trade show that sets new standards.Â
“Four full halls on three power days! The key players and outstanding experts are on board, plus a top-class supporting programme – opti is proving to be a platform for the cohesion of a promising industry” .
Not only key players such as Zeiss, Hoya, CooperVision, Silhouette, Marcolin and many more bring life to the trade show motto #weareopti, especially those who have been accompanying and shaping opti for years, such as Oculus, the OWP Group with CAZAL, Vistan, Charmant, Safilo, Andy Wolf, rolf or Blackfin are an important building block for the success of the upcoming event.Â
Trends in the optical industry
The focal point is the trends in ophthalmic optics, which can be experienced live and up close, discussed together and analysed from many angles. The earlier the trends in an industry are known and utilised, the better the chances of being fit for the future. The Innovation Area with opti Trend Hub in Hall C3.551 attracts visitors with exciting products and presentations, including the Optics Trend Radar by opti, which will be presented to the trade show audience for the first time. The area is complemented by the adjoining new opti Optics Start-up Area, which brings together industry newcomers.
In the already well-known opti Boxes in Hall C2, truffle hunters will find the secret stars of frame design competing for the third opti Box Award. The winners will be announced by the international jury on 13 January 2024 at 2:30 pm, once again on the stage of the opti Trend Hub in Hall C3, Stand C3.551.Â
Four opti Hubs in 2024: trend, myopia, sustainability and career
The focus of the upcoming opti is on inspiration, information and interactive dialogue between all participants. To ensure this goes beyond the exhibitors’ presentations, four themed hubs will take place for the first time.
About Opti
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich. It offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, i7nstruments, tools, spectacle elements, accessories as well as technical equipment and professional education.
What can you expect at opti 2024? The product areas range from lenses and frames to diagnostics. As the first order fair of the year, all trends and innovations from the field of ophthalmic optics will be presented as well as product premieres from international market leaders and start-ups alike.
Read more about this show on TEF Magazine or register for free at their website.
More news on Opti
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‘Contact lenses are the future of optics’. Under this official motto, Alcon, Bausch + Lomb, CooperVision, Hecht, Hetych, Menicon, MPG&E, SwissLens and Wöhlk are jointly celebrating the product contact lens. opti visitors will discover an exciting programme at the almost 200 square metre TOMORROW VISION joint area.
Opti 2025 // Concept takes shape
The concept ideas for Opti 2025 have been finalized. Following months of intensive research and three roundtable discussions with exhibitors, visitors, and association representatives, the vision for the leading optical trade show in Germany, Austria, and Switzerland has now been clearly defined.
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Due to the great success at the last opti and the importance of the matter, opti 2025 is organising two sustainability awards: the second edition of the opti SUSTAINABILITY AWARD and – new – the opti SUSTAINABILITY YOUNGSTER AWARD.
opti 2025 // New campaign, New faces
Following the great success of the opti Faces for opti 2024, the WE ARE opti 2024/2025 campaign is entering its second round: curtain up on the new brand ambassadors! Three women, three men, six personalities from the optical industry lend their faces to opti 2025.
OPTI // Registration now open for exhibitors
opti 2024 was a great success. For exhibitors in particular, the attractiveness of this leading trade show for optics & design as an outstanding industry and networking platform has been further consolidated. The opti trade fair team under Cathleen Kabashi has...
TEFtalkOPTI // Skans Eyewear
At the Opti show in Munich, we had a little talk with Johanna Skans, a corporate sustainability activist, entrepreneur and optometrist. She is the founder of Skans eyewear, a Copenhagen-based brand focused on sustainable, high quality, local products. Watch the video...
opti 2024 // A perfect and brilliant kick-off into the optical year
This year’s opti inspired opticians as an industry highlight at the start of the year. 21,500 visitors appreciated the common hub of all protagonists from the ophthalmic world. The exhibitors’ sales successes and the communication of new trends,...
opti 2024 // Key players on board
Media attention, financial support and an award: what start-up wouldn’t be interested in that? The award for young, innovative labels from the frame sector beckons as one of the highlights at opti 2024 in Munich. Start-ups will present their new, exciting ideas...
Opti // Faces from the Industry
opti 2024 marks the beginning of a new era: the campaign visuals for the optical meeting place from 12 to 14 January 2024 in Munich show the faces of committed individuals in the industry. They all stand for a strong market with strong people and for the new spirit of...
Opti // Preparation with industry representatives
Strategic expansion of the event and networking with the industry and ophthalmic optics: opti 2024 brings the branch together and developed further the trade fair concept for this purpose at a roundtable meeting in Frankfurt with selected industry representatives....
