Expanding the own competitiveness, protecting the climate, offering better vision? Around 390 exhibitors, including big players, medium-sized companies and newcomers, will provide answers to the urgent questions facing the optical industry.
The motto is: get active, marvel, understand and get personally involved on the part of visitors and exhibitors, industry experts and newcomers, i.e. for all those who work together to secure the future of this multifaceted, important and health-promoting industry. As an international contact exchange, opti offers the optical industry the ideal stage in its four exhibition halls with 44,000 square metres of exhibition and meeting space.
Under the motto #weareopti, opti will be the first international trade show of the year to take place in Munich from 12 to 14 January 2024. Months of intensive and varied preparations on the part of the exhibitors and the opti trade show team invite you to an experience trade show that sets new standards.
“Four full halls on three power days! The key players and outstanding experts are on board, plus a top-class supporting programme – opti is proving to be a platform for the cohesion of a promising industry” .
Not only key players such as Zeiss, Hoya, CooperVision, Silhouette, Marcolin and many more bring life to the trade show motto #weareopti, especially those who have been accompanying and shaping opti for years, such as Oculus, the OWP Group with CAZAL, Vistan, Charmant, Safilo, Andy Wolf, rolf or Blackfin are an important building block for the success of the upcoming event.
Trends in the optical industry
The focal point is the trends in ophthalmic optics, which can be experienced live and up close, discussed together and analysed from many angles. The earlier the trends in an industry are known and utilised, the better the chances of being fit for the future. The Innovation Area with opti Trend Hub in Hall C3.551 attracts visitors with exciting products and presentations, including the Optics Trend Radar by opti, which will be presented to the trade show audience for the first time. The area is complemented by the adjoining new opti Optics Start-up Area, which brings together industry newcomers.
In the already well-known opti Boxes in Hall C2, truffle hunters will find the secret stars of frame design competing for the third opti Box Award. The winners will be announced by the international jury on 13 January 2024 at 2:30 pm, once again on the stage of the opti Trend Hub in Hall C3, Stand C3.551.
Four opti Hubs in 2024: trend, myopia, sustainability and career
The focus of the upcoming opti is on inspiration, information and interactive dialogue between all participants. To ensure this goes beyond the exhibitors’ presentations, four themed hubs will take place for the first time.
About Opti
opti is the international trade show for optics & design which takes place annually as the industry kick-off in January in Munich. It offers trade visitors the complete spectrum of ophthalmic products, from spectacle frames and lenses, contact lenses, refraction, diagnosis and low vision to shopfitting and technical equipment. opti is the order platform and the location for product premières by international market leaders and start-ups alike. The event was first held in 1998, and since 2008 has been organised by GHM Gesellschaft für Handwerksmessen mbH.
Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, i7nstruments, tools, spectacle elements, accessories as well as technical equipment and professional education.
What can you expect at opti 2024? The product areas range from lenses and frames to diagnostics. As the first order fair of the year, all trends and innovations from the field of ophthalmic optics will be presented as well as product premieres from international market leaders and start-ups alike.
Read more about this show on TEF Magazine or register for free at their website.
More news on Opti
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opti 2027 // See Hear Next takes shape
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opti 2026 Report // Eager for the future
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MUST SEE // Independent Eyewear at Opti Munich 2026
Opti Munich 2026 brings together independent eyewear brands that define where the industry is heading. In this MUST SEE selection, we highlight standout exhibitors known for thoughtful design, craftsmanship, and clear creative direction. From established makers to forward-looking innovators, these collections offer opticians a curated view of what truly matters on the show floor.
opti 2026 // Next-Gen Vision and Hearing
The debut of the opti SPHEARE hearing care platform and the energetic return of TOMORROW VISION place two powerful growth drivers at the centre of opti’s 2026 experience. These formats bring hands-on learning, real commercial opportunity and fresh insights into the vision and hearing trends in optometry, giving independent practices a clear roadmap to evolve with confidence.
opti 2026 // Innovations Shaping Dynamic Optical Futures
opti Munich 2026 marks a new era for optics and design, showcasing the latest innovations across refraction, diagnostics, eyewear, contact lenses, hearing technology and future-driven concepts. With the debut of the opti SPHEARE space, the return of TOMORROW VISION, and more than 500 brands in the YES AREA, this year’s event offers an exceptional look at emerging trends, industry synergies and young talent. Visitors can connect, learn and explore everything shaping tomorrow’s optical landscape.
opti 2026 // Spotlight on Innovation and Young Talent
opti 2026 is bringing fresh momentum to the Munich optical trade fair. Expect innovation, the NEXT GENERATION HUB, and exciting dialogues shaping the future of eyewear.
opti 2026 // Brighter, livelier, more dynamic
The WE ARE opti campaign returns for 2026 with a fresh visual identity and six inspiring brand ambassadors. Together, they embody a new era of energy, creativity, and connection in the optical world.
opti 2025 // A powerful start into the optical year
opti 2025 in Munich once again delivered a powerful statement for the global ophthalmic optics industry over three dynamic days. Under the banner #weareopti, the trade show reaffirmed its role as a premier platform for innovation, dialogue, and future-focused technologies. With an impressive showcase of emerging trends and groundbreaking solutions, opti demonstrated the industry’s unwavering enthusiasm and solidified its reputation as a must-attend event for professionals worldwide.
opti 2025 // The ultimative opti bucket list
The countdown’s on, only a week to go until opti, the international trade show for optics and design in Munich, opens its gates. What’s hot, what‘s to discover? Here comes is the ultimate bucket list as an indispensable cheat sheet for your visit to opti 2025.
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