Media attention, financial support and an award: what start-up wouldn’t be interested in that? The award for young, innovative labels from the frame sector beckons as one of the highlights at opti 2024 in Munich. Start-ups will present their new, exciting ideas within the opti Boxes area. From this portfolio of applicants, the international jury and media partner Eyebizz will select the best design innovation. Taking part is worthwhile: high attention, a PR booster in the four-digit range and 2,000 euros credit for stand rental. Hence the call to start-ups and creative minds who would like to present their ideas to a broad public live at opti with the prospect of winning the opti BOX AWARD 2024: Apply now!
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New highlights: Trendradar by opti and the opti Sustainability Award.
After the enforced Corona break, the protagonists are happy to be back on board, here are a few voices from the big players:
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New areas, hubs and awards at opti 2024
In four equally exciting halls, opti offers plenty of space for innovative products, start-ups, and industry topics such as defining future trends, sustainability and promoting young talent. With these three themes, among others, opti hits the nerve of the times. This is also reflected in the areas of Myopia Hub, Sustainability Hub and the new Trend Hub, in which future-oriented trends of the industry are presented via the “Trendradar by opti”.
Several awards honour outstanding projects and ideas with attractive prizes: For the first time, the opti Sustainability Award aims at opticians, honouring leading examples of sustainability in ophthalmic optics. In the thematic fields of social, economic and ecological issues, relevant initiatives of the companies such as the design of the business premises, approaches to avoiding microplastics, alternative energies, climate-neutral behaviour, diversity and much more count towards this award. In the jury, renowned experts from IG Nachhaltigkeit decide on the winners. Applicants can still submit their projects to opti until 15 November 2023.
The 3rd opti BOX AWARD is the proven springboard for newcomers in the industry. Here, new, young frame labels can apply for one of the coveted opti boxes. The added value, apart from the attractive prizes, is the increased attention of visitors through the live award ceremony at the trade fair as well as through communication on all opti channels, before, during and after the trade fair – online and offline. Value of the trophy: a 2,000 euro credit for stand rental plus a four-digit PR booster.
Social Networking Touchpoints: Runway Bar, Campus and opti Party
The opti Party is back and continues a popular tradition, this time with an extra Youngster area for the next generation of opticians. The new generation of the industry will also benefit from the wide-ranging opti Campus programme. Another touchpoint for ideal networking and exchanging ideas is the opti Runway Bar. Informative events, round-table discussions and trend-setting lectures round off the portfolio.
opti Connect – Transparency for exhibitors and visitors
Beyond the function of the exhibitor catalogue, opti CONNECT, the new, digital form of exchange and encounter for exhibitors and trade fair visitors, enables more planning security in terms of a successful trade show visit. Visitors put together their personal programme in advance, request tickets, and receive recommendations that match their interests. Exhibitors can advertise their offers by addressing specific target groups, network with interested parties and send trade show tickets to customers. The platform with its content-relevant topics runs before, during and after the show. You can find the current list of exhibitors here.
Selected statements on opti 2024
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About Opti Munich
Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, instruments/tools/spectacle elements, accessories as well as technical equipment and professional education.
Read more about this show on TEF Magazine or register for free at their website.
