opti 2024 // A perfect and brilliant kick-off into the optical year

“opti continues on its successful course! The feedback from visitors and exhibitors in many conversations confirmed that our trade show concept and the date in January are absolutely right. Close co-operation and the development of a joint concept with all trade show stakeholders over the course of the last year were crucial to the event’s success. It’s great to see how the opti community loves its trade show and believes in it – the sense of community is what made this success possible!”

“I’m thrilled! The atmosphere was incredible, the joy of the industry was palpable. The visitors wanted to experience their trade show again and they were able to do just that. opti serves as a compass for the industry in Germany, Austria and Switzerland when designing its product range and provides orientation for the business year as a whole. During this January weekend, opti reaped the success it has sown over the past twelve months through dialogue with the industry, round tables, listening and joint development.”

“GHM’s great commitment and many strategic considerations over the past twelve months have taken effect at all levels and have paid off completely. The halls were full, the many opti fans resolutely defied the rail strike and in some cases simply switched to other means of transport. There were lots of places to meet, the wide aisles were wonderful and those interested in further training were able to take advantage of a broad range of further training programmes in the various themed hubs. And don’t forget the amazing atmosphere, which was really infectious everywhere and gave us all a lot of courage.”

“opti 2024 impressed with a high frequency and a very good atmosphere among the visitors. At the opti CAFÉ powered by ZVA, we had some great discussions in which we noticed a growing interest in the profession’s development and the topic of vocational training and further education. Our participation in the hub discussions also provided new insights into the wishes of opticians and optometrists.”

“opti has once again developed into an absolute gem. An industry gathering par excellence. We’ll be back here in 2025!”

“We are a fan of opti and would like to exhibit here again in 2025. A big thank you to the trade show management for responding to us as exhibitors to such an extent and for taking many of our wishes and constructive criticism into account. It was so nice that we, as exhibitors, were able to have our say and be heard – the keyword here being the round table in Frankfurt. We had great visits, wonderful conversations, were able to network excellently and above all – the main reason we’re here – we sold very well.”

“After a year’s break, we are pleasantly surprised by this year’s opti. The past few days have not only met our expectations, but even exceeded them. The positive atmosphere at the trade show lays the foundation for further intensive discussions this coming year.”

“We are very satisfied with opti, which was extremely successful for us. We consider personal contact with our customers very important and their many smiling faces showed us that both sides enjoyed meeting on site. For Rodenstock itself, the trade show was very successful – both on the sales side and in terms of the atmosphere. We look forward to next time”.

“opti is back! We are very satisfied, had many visitors, many good discussions – especially on the subject of myopia, which we were able to bring further into the market. We are delighted that we have been able to further position ourselves here as a leading contact lens manufacturer.”

“One of the best things about opti is this date in January. Since opti started, so for 25 years, this trade show has been the kick-off for the industry’s optical year – whether frames, lenses, contact lenses or optometry.”

“The good numbers of visitors – whether at the opti SUSTAINABILITY HUB, the opti MYOPIA HUB or the new opti TREND HUB at the opti INNOVATION AREA, which was implemented for the first time – show us that we are on the right track with the concept of our supporting programme and that the journey will continue in this direction next year”. 

 said: „At Skans, every decision we make is via the sustainable lens. We always ask ourselves, can this be done even more sustainably? So, being at opti as an exhibitor is a fantastic experience. It has been of great value to show my frames to the German market, the Central European Market in general as a Nordic brand. I got new clients, my presence here spreads my sustainability message – which is good. I am overwhelmed still about winning the opti BOX AWARD, I am super honoured and flattered and still running on adrenaline. It means a lot to me, because it shows that people and the industry itself are believing in my sustainability concept. I hope it will inspire more people into joining the sustainability journey.“