Must-See brands!
At Vision Expo West
Two more days until Vision Expo West will open its doors, showing us the latest in eyewear design.
As always, we have created a little list of the Must-See brands, which are really worth a visit! Brands in a wide variety of categories, to match anyone’s desires:
Rooted in the Danish design tradition, Monoqool’s collection features a sleek style focused on comfort and simplicity, each frame weighing a mere 4-10 grams.
Fashion meets technology with an innovative production process, featuring a screwless hinge and their ground-breaking 3D printing process using recycled materials.
A new first in the eyewear industry, Monoqool has crafted a translucent 3D printed collection, bringing a modern feel to their minimalist, classic designs.
You can find Monoqool at
Suite #35-205
ILLA is commemorating one year since its debut with its first new release, featuring styles that take the brand-focused on bold design in new directions.
This first update to the collection includes metal design components for the first time, as well as petite sizes and bestsellers in fresh colors!
To celebrate a successful first year, ILLA is entering anyone who sees the collection between now and the end of Vision Expo for the opportunity to win a brand-new Vespa!
You can find ILLA at
Booth #P19057
The new Flair eyewear collection combines high-quality materials such as cabochon gemstones and titanium with first-class workmanship and classic as well as modern design elements and colourfulness.
To produce a pair of FLAIRs, hundreds of precisely coordinated work steps come together. To do so, they rely upon a combination of careful craftsmanship and state-of-the-art production processes. The result is masterful designer eyewear, a symbiosis of beauty and lightness, durability and functionality.
This is the highest quality “Made in Germany”.
You can find FLAIR at
Booth #A22045
Sospiri, a luxury Italian brand by Ottica Veneta, continues to revolutionize the industry with its bold blend of modern aesthetics and classic elegance. Its latest new models, Renata and Marella, boast sleek geometric lines and signature Swarovski crystal embellishments.
From the brand’s latest collection, these two frames are remarkable for their ultra-futuristic shape and ability to push artistic boundaries while remaining sophisticated.
Handcrafted in the northern Italian region of Veneto with Mazzucchelli acetate and hand-placed Swarovski crystals, this new model assures timeless sophistication while never compromising on comfort.
You can find Sospiri at
Booth #A22044
Seraphin from OGI Eyewear updates classic styles with lush, dreamy colors and pristine detailing in production. Six new flattering, upswept styles round out the unisex collection’s offerings, featuring the classic Seraphin attention to detail and luxurious design.
Custom coining and stamping on metal temples elevate sleek shapes, and layered acetate laminations add luxurious depth. Shimmer, the capsule collection featuring Austrian crystals uses the stones to add texture and attitude to vintage shapes, for a truly confident and elegant look.
You can find Seraphin at
Booth #P18019
Tech Print Industries is returning with additional 3D-printed frame beta test opportunities, more breathtaking full-color designs, and its inaugural official releases—comprising collaborations with independent designers!
The eyewear printer introduces innovative design and 3D-printing technology to everyone in the industry, including designers, manufacturers, prototypers, print-on-demand customers, brands, wholesalers, and retailers. With maximum scalability at minimum investment, along with limitless design capabilities, when it comes to eyewear, if you can dream it, TPI can print it.
You can find TPI at
Booth #P19057
Studio Optyx is now the exclusive US distributor for the internationally renowned ba&sh Eyewear collection, making its official debut in the United States at Vision Expo West.
Made in collaboration with Seaport ODLM, this colorful, ultra-feminine, French eyewear collection features a blend of luxury metal and acetate frames, designed with fine, delicate details to help women feel more “beautiful, independent and inspired.”
Created by best friends Barbara and Sharon, ba&sh reinvents femininity through an ideal wardrobe inspired by travel, music, Paris, and authenticity.
Be of the first to explore the ba&sh Eyewear collection
in Suite #35-205
MOREL will present its three new collections at SILMO Paris, all infused with their commitment to excellence and creativity. The “MOREL” collection offers a rich variety of models, both feminine and trendy as well as minimalist designs for men, all equipped with their patented hinge without screws or welding.
The second collection, “Marius MOREL,” accurately revisits its iconic models from the 1950s while integrating modern comfort.
Finally, the “M” collection embodies creative accessibility with original shapes and colors in a wide range of sizes, from XS to XL, all while remaining affordable.
As a bonus, MOREL will unveil its first Readers to the public.
You can find Morel at
Booth #P20039
In September 2023, the premium brand ic! berlin presents the new models of the SILK and Classic Collections. The new designs captivate with the functional minimalism typical of the brand, bold shapes, and color accents such as Dark Magenta, a rich Blue and the ic! berlin signature shade Vibrant Flame.
From the stylish oversize look of the model Olaf, to the cool cat eye shape of Evelyn, to the highlight of the collection, the acetate hybrid glasses Nika – an incomparable mix of understatement and characterful statement is perfectly balanced in all models. Glen and Roger as new acetate and hybrid styles are also characterized by their expressive shape and at the same time elegant color combinations.
With the new FLEXARBON® collection, the brand will also present a patented innovation at the fair.
You can find ic! berlin at
Suite 35-209
Discover the Fall releases of NW77th Eyewear, showing for the very first time at Vision Expo. Their latest eyewear features a mix of classic and geometric shapes, paired with a bold, bright color palette, and crafted using biodegradable cellulose acetate and surgical-grade stainless steel.
Inspired by young, high-energy lifestyles, each acetate color blend is custom-designed and exclusive to the brand, making for a contemporary collection of truly unique eyewear.
Their Fall release introduces new frames to five of their product collections: Street Numbers, Socks, Home, Block Steel, and Combination.
You can find NW77th Eyewear at
Suite #35-205
Be sure to check out the latest designs from these brands at Vision Expo West this weekend, and be sure to say hi to these designers from your friends at TEF!
Maarten Weidema
About Vision Expo
Vision Expo East and West are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners RX and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care.
Click here for more TEF news on Silmo Paris, or visit their website.
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