Amazing Eyewear – Made in Italy // Miga Studio X Hoet

Masunaga Optical

Amazing Eyewear
Made in Italy

Miga Studio

X

Hoet

When “Made in Italy” finds “Belgium Design”, two amazing worlds collide. With the collaboration of Miga Studio and HOET, the Italian manufacturer can kickstart its pursuit of innovation with 3D titanium printing.

Both brands share similar tastes in modern architecture and use the partnership to create a unique offering that is bold, playful, and equally versatile.

The project’s conception started in 2019 at SILMO when the co-founder of Miga Studio, Alessandro Fedalto and the HOET design team met for the first time. Miga Studio has caught the attention of HOET with its use of titanium and the manipulation techniques championed to create eyewear with innovative details.

Not only was HOET impressed by their vision, but the collaboration was smooth sailing as both brands shared common threads regarding design aesthetics such as architectural spirit.

Their capsule line comprises three optical frames and three sunglasses with polarized “ZEISS lenses” in round, square, and angular silhouettes.

Combining Mazzucchelli HD acetate with 3D titanium printing creates a new set of aesthetics that intensifies the architectural spirit embedded in the brands’ DNA.

Each pair of eyewear comes with a dramatic titanium eyebrow design with diagonal cutouts for visual impact.

The same sense of strength is followed through in the details from the end pieces to its core wire preference.

About Miga Studio

 

Miga Studio is an independent label rooted in Italy’s intense emotions and cultural richness mixed with the minimal, futuristic sensibilities thriving in Asian culture to bring a fresh perspective to the eyewear industry.

Miga Studio has its headquarters in Treviso and a 200 squared meters showroom in Causeway Bay, Hong Kong, launched in July 2020, that manages the marketing trades with southeast Asia and Australia.

About HOET

The Hoet Design Studio accepts freelance design assignments from companies that want to include an exclusive line of eyewear to enhance their brand or identity. Their strength lies in their passion for innovation in design, techniques and materials. The company creates unique eyewear designs that never fail to amaze, and aesthetics, innovation, new techniques and wear comfort are perfectly balanced.

The collaborative capsule has been launched in the Hoet shop in Belgium and in stores in Bruges, Merelbeke, De Haan, Menen, Cannes, Valence, Milan, Doha and Amhers NY.

MIGA STUDIO x HOET will be showing their latest style at Silmo Paris. Be sure to check out their booth D27 in Hall 5A.

Read more about this brand on TEF Magazine or visit their website.

Author: maarten weidemaAfter being a freelance eyewear designer since 1999, TEF founder Maarten Weidema now solely writes about his fellow designers in the optical industry. His passionate mission is to promote independent eyewear to the international optical arena, backed up by a large group of bloggers and journalists from all over the world. He has recently been awarded "International Optical Personality of the Year", "Leading Innovator in Optical Social Media Marketing", "Social Media Marketing Company of the Year" and received several awards for "best eyewear blog" for his efforts to promote independent eyewear to a community of 517.000 eyecare professionals.

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