Made in Italy
When “Made in Italy” finds “Belgium Design”, two amazing worlds collide. With the collaboration of Miga Studio and HOET, the Italian manufacturer can kickstart its pursuit of innovation with 3D titanium printing.
Both brands share similar tastes in modern architecture and use the partnership to create a unique offering that is bold, playful, and equally versatile.
The project’s conception started in 2019 at SILMO when the co-founder of Miga Studio, Alessandro Fedalto and the HOET design team met for the first time. Miga Studio has caught the attention of HOET with its use of titanium and the manipulation techniques championed to create eyewear with innovative details.
Not only was HOET impressed by their vision, but the collaboration was smooth sailing as both brands shared common threads regarding design aesthetics such as architectural spirit.
Their capsule line comprises three optical frames and three sunglasses with polarized “ZEISS lenses” in round, square, and angular silhouettes.
Combining Mazzucchelli HD acetate with 3D titanium printing creates a new set of aesthetics that intensifies the architectural spirit embedded in the brands’ DNA.
Each pair of eyewear comes with a dramatic titanium eyebrow design with diagonal cutouts for visual impact.
The same sense of strength is followed through in the details from the end pieces to its core wire preference.
About Miga Studio
Miga Studio is an independent label rooted in Italy’s intense emotions and cultural richness mixed with the minimal, futuristic sensibilities thriving in Asian culture to bring a fresh perspective to the eyewear industry.
Miga Studio has its headquarters in Treviso and a 200 squared meters showroom in Causeway Bay, Hong Kong, launched in July 2020, that manages the marketing trades with southeast Asia and Australia.
The Hoet Design Studio accepts freelance design assignments from companies that want to include an exclusive line of eyewear to enhance their brand or identity. Their strength lies in their passion for innovation in design, techniques and materials. The company creates unique eyewear designs that never fail to amaze, and aesthetics, innovation, new techniques and wear comfort are perfectly balanced.
The collaborative capsule has been launched in the Hoet shop in Belgium and in stores in Bruges, Merelbeke, De Haan, Menen, Cannes, Valence, Milan, Doha and Amhers NY.