TEF is one of the largest optical magazines in the world, and the only one that solely writes about independent eyewear. By publishing online and through our various social media channels, we can reach out to over 330.000 eyecare professionals. Find out more about this massive audience and our promotional options in our media pack:
Each month, TEF creates a lifestyle shoot, modeling an influential optician/optometrist, to showcase amazing independent eyewear to our ever-growing community of optical professionals. You can find a complete 2024 overview of all 12 shoots here:
Editorial Calendar
In our publications, we follow an editorial schedule, which follows various themes that match our four main promotional options.
Lifestyle shoots: A photoshoot with an influential eyecare professional wearing your frame.
Must See: A publication prior to international events showing the TOP10 brands to visit.
Made In: A monthly article on independent eyewear brands that are manufactured in a specific country.
Theme: An article about a specific monthly topic.
January
| Shoots | TEFdoesLA |
| MustSee | MustSee@OPTI |
| Theme | Lenses |
| Made In | Germany |
February
| Shoots | TEFdoesITALY |
| MustSee | MustSee@MIDO |
| Theme | Gold+diamonds |
| Made In | Italy |
March
| Shoots | TEFdoesMIAMI |
| MustSee | MustSee@VEE |
| Theme | Vintage |
| Made In | United States |
April
| Shoots | TEFdoesOrlando |
| MustSee | |
| Theme | Trends summer |
| Made In | Spain |
May
| Shoots | TEFdoesBELGIUM |
| MustSee | |
| Theme | 3D printed |
| Made In | Belgium |
June
| Shoots | TEFdoesLONDON |
| MustSee | |
| Theme | Celebs |
| Made In | United Kingdom |
July
| Shoots | TEFdoesCanada |
| MustSee | |
| Theme | Kids |
| Made In | Denmark |
August
| Shoots | TEFdoesRIO |
| MustSee | MustSee@BOLD |
| Theme | Accessories |
| Made In | China |
September
| Shoots | TEFdoesPARIS |
| MustSee | MustSee@SILMO |
| Theme | Sustainable |
| Made In | France |
October
| Shoots | TEFdoesBoise |
| MustSee | |
| Theme | Trends winter |
| Made In | Switserland |
November
| Shoots | TEFdoesLONDON |
| MustSee | |
| Theme | Xmas presents |
| Made In | Japan |
December
| Shoots | TEFdoesCALI |
| MustSee | MustSee@SILMO |
| Theme | Horn frames |
| Made In | Austria |
Some of our latest lifestyle shoots:
Strak Eyewear // Innovative, contemporary and SLEEK
Miriam is wearing a stunning women’s frame by Strak Eyewear, adorned with an elegant style accent that enhances its feminine contours.
Struktur Eyewear // A Fusion of Elegance and Strength
...
Eyefunc // Drawing inspiration from New York, London to Amsterdam
...
