Times change, but icons remain, continuing to inspire and captivate. This vision guided the creation of our new sunglasses collection, where we have adapted the timeless glamour to modern influences to bring these 17 bold, iconic, and unforgettable designs to life for both men and women.
The STAR ERA. MODERN ICONS campaign brings this vision to life through a series of portraits inspired by the world of entertainment, showcasing the unique, assertive character of the creations.
Oversized and dazzling finishes take center stage, women’s models blend unique creativity with sophistication and emotion, offering styles as unique as the women who wear them.
For men, the collection highlights strength and refinement, exploring new material combinations and exclusive technologies.
For men, the collection highlights strength and refinement, exploring new material combinations and exclusive technologies.
We’re excited to announce the upcoming launch of the matching eyewear models for the Star Era – Modern Icons campaign, featuring the Women’s Collection, celebrated for its bold, glamorous designs with vibrant colors and sculptural shapes, and the Men’s Collection, defined by its strength, sophistication, and innovative craftsmanship. Stay tuned!
J.F. Rey is synonymous with bold creativity, modern sophistication, and constant innovation. Rooted in the spirit of French artistry, this independent eyewear label has become a beacon for opticians and design enthusiasts worldwide who value originality and craftsmanship. With a fearless approach to breaking design conventions, J.F. Rey continues to redefine the boundaries of eyewear fashion.
Founded in 1995 by Jean-François Rey and his wife Joelle, the brand emerged from their shared passion for designing eyewear that marries elegance with technical ingenuity. From the very beginning, their collections have embodied a philosophy of uncompromising quality, entrepreneurial freedom, and a relentless drive to create pieces that stand out. This ethos remains the foundation of the company today.
What sets J.F. Rey apart is its masterful interplay of vibrant colors, innovative materials, and architectural forms. Each collection blends minimalism with boldness, tradition with modernity, and simplicity with eccentricity.
Whether discreetly understated or strikingly avant-garde, J.F. Rey frames are made in France and designed to make a statement while remaining effortlessly wearable.
The brand's mastery over materials—ranging from titanium and acetate to 3D-printed composites and even wood-carbon blends—underscores its commitment to innovation. These technical feats are paired with impeccable craftsmanship, as every frame undergoes meticulous design and manufacturing processes. Inspired by architecture, contemporary art, and graphic design, the brand’s creations are a testament to its designers' expertise and unyielding attention to detail.
At the heart of J.F. Rey's identity is its signature use of color and form. Intricate metalwork, engraved surfaces, and inventive material combinations give life to frames that are not only functional but also deeply expressive. Every detail is thoughtfully curated, transforming the ordinary into extraordinary and evoking an emotional connection at first glance.
J.F. Rey eyewear is more than an accessory—it’s an artistic statement, a tribute to individuality, and a testament to the brand’s dedication to pushing creative and technical boundaries.
Read more about this amazing French eyewear brand on TEF Magazine or visit their website.
More on J.F. REY
J.F. Rey // ICONIC40 Limited Edition
J.F. Rey marks 40 years of fearless design with ICONIC40, a limited-edition reinterpretation of its legendary Scorpion frame. Produced in four colorways of 400 numbered pieces, it embodies the brand’s “Beyond Limits” philosophy, blending avant-garde design, refined finishes, and premium materials into a collector’s piece that unites past and future.
Silmo Paris 2025 // Must-See Brands
SILMO Paris 2025 sets the stage for the world’s leading eyewear innovations. We highlight 10 must-see brands that combine bold creativity, artisanal craftsmanship, and fresh perspectives. From heritage ateliers to avant-garde newcomers, these collections promise to inspire opticians and retailers alike.
J.F. Rey // 40 Years of Bold Innovation
J.F. Rey marks its 40th anniversary with a daring new collection unveiled at SILMO Paris 2025. Highlights include the flagship SLEDGE series, a women’s line with gradient coloring, and the pioneering CARBON INSIDE concept with colored wood veneers. A defining milestone for the French eyewear house.
J.F. REY KIDS // Eyewear for Dreamers & Mischief-Makers
J.F. REY Kids eyewear is made for curious young minds, combining bold colors, creative shapes, and ergonomic comfort. These playful kids eyeglass frames redefine children’s designer glasses with joyful energy and thoughtful design.
J.F. Rey // LAYERS: Bold Contrasts, Artful Engineering
With the LAYERS collection, J.F. Rey combines bold graphic contrasts with refined craftsmanship, setting a new standard in French combination eyewear through precision layering and expressive design.
J.F. REY // 40-Year Anniversary
J.F. REY marks 40 years of bold innovation in eyewear design. From its Marseille beginnings to global recognition, the brand has remained a creative force. This anniversary year includes exclusive events, themed campaigns, and a grand celebration at SILMO Paris to honor its legacy and look ahead to the future.
J.F. Rey // Sledge Series 2025
The SLEDGE Series by J.F. Rey has anticipated trends rather than followed them, consistently pushing the boundaries of aesthetics and functionality.
J.F. Rey // Mesmerizing Mocha Mousse Designs
J.F. Rey has unveiled a striking collection inspired by Pantone’s Color of the Year 2025: Mocha Mousse. This rich, elegant shade takes center stage across a series of masterfully crafted frames, showcasing the brand’s signature blend of bold geometry, sophisticated materials, and artistic finesse.
opti 2025 // Top10 Must-See Brands
Plan your visit to Opti and explore how these 10 innovators are reshaping the world of eyewear. Discover the highlights of these must-see brands and why their booths should top your trip!
J.F. Rey // Concept Sledge Combi
JF Rey’s SLEDGE COMBI concept evolves with three new eyewear models, blending creativity and masculinity in titanium and acetate.
