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Silmo Paris 2025 // Must-See Brands

by Maarten Weidema

Must-see eyewear brands SILMO Paris 2025

Silmo Paris 2025 is almost here, and with it comes a showcase of independent eyewear at its finest. From avant-garde design studios to heritage ateliers, the fair gathers brands that push creativity, craftsmanship, and innovation to new heights. This year, we’ve handpicked 10 must-see names that stand out not only for their design vision but also for the stories they bring to the optical world. Whether you’re seeking bold statements, sustainable solutions, or timeless elegance, these collections deserve a closer look on the show floor.

Masunaga Optical

Hall 7 – Stand H086

MASUNAGA has been synonymous with Japanese craftsmanship since 1905, shaping the eyewear world with a balance of tradition and innovation. Celebrating its 120th anniversary this year, the brand continues to honor its founding principle: to create truly good eyewear that becomes part of life’s everyday moments across the globe.

At Silmo Paris, MASUNAGA unveils Edition120, a commemorative release that pays tribute to its heritage while looking firmly toward the future.

Two standout titanium designs headline the collection:

LEX, a sophisticated square model, and RADIO CITY, a refined round shape.

Both frames feature the brand’s seamless fusion of 18K gold and titanium, reflecting timeless elegance with modern versatility.

Close-up of MASUNAGA Edition120 Vesta frame with gold and titanium detailing.
MASUNAGA Edition120 RADIO CITY round titanium glasses with gold temples.
MASUNAGA Edition120 LEX square titanium glasses with refined detailing.
Model wearing MASUNAGA Edition120 optical frames in a refined campaign portrait.
MASUNAGA Clematis S21 geometric sunglasses in full gold finish.
MASUNAGA Ludlow 49 rimless optical frame with refined gold details.
MASUNAGA Serpens optical frame in round acetate and titanium combination.
MASUNAGA St Marks 25 square optical frame with navy accents.
MASUNAGA Vesta S19 square sunglasses in black and gold combination.

Experience the legacy of Japanese eyewear mastery and discover MASUNAGA’s Edition120 collection at Silmo Paris and see their latest frame designs, all crafted with care, pride, and purpose for the next century to come.

Tilmann Grawe

Hall 7 – Stand D022

The DNA collection by Tilmann Grawe captures a journey of stylistic evolution, where each model is a fragment of an ongoing exploration. While deeply rooted in the essence of Tilmann Grawe, the DNA collection opens up new perspectives. Each number is not about hierarchy but about movement, variation, and the joy of discovery. All designs are handmade in France & Germany, available in acetate and buffalo horn.

At Silmo Paris, DNA unveils a collection alive with character and expression.

The Silmo d’Or-nominated DNA 6 stands out with its mix of precision and personality, while German-handmade designs like DNA 7, 11, and 12 bring bold silhouettes and sculptural strength.

From France, models DNA 5, 9, 3, and 8 reveal warm tones, fluid curves, and a touch of intellectual minimalism—each frame a fragment of the brand’s ongoing evolution.

Model wearing Tilmann Grawe DNA tortoiseshell cat-eye sunglasses.
Model wearing Tilmann Grawe DNA black rectangular optical frames.
Designer wearing Tilmann Grawe DNA angular blue sunglasses.
Tilmann Grawe DNA 3 optical frame with curved lines in acetate.
Tilmann Grawe DNA 8 optical frame with angular sculptural design.
Tilmann Grawe DNA 11 optical frame with bold silhouette in acetate.
Tilmann Grawe DNA 12 optical frame with minimalist rectangular shape.

His frame designs speak of bold elegance, fine materials, with an singular identity that comes when every detail is treated with intent. Experience the DNA of Tilmann Grawe at Hall 7 – Booth D022, where craftsmanship meets unique design.

Arthod

Hall 7 – Stand H421

Arthod is a French premium eyewear brand born from over 20 years of savoir-faire. Rooted in the Jura, the historic cradle of eyewear, its name carries double meaning. “Chief” in old French slang, and a tribute to the “Glory of Art”. This dual spirit is reflected in each of their frames: a fusion of vintage elegance and contemporary detail, crafted with an unwavering focus on comfort and refinement.

At Silmo Paris 2025, Arthod presents its latest High Density acetate collection, defined by slim, lightweight frames that combine everyday wearability with subtle trend appeal.

Models named with heritage references drawn from old French names, embody both tradition and modern soul. The collection also introduces versatility, offering frames with either acetate nose pads or metal nose pads designed to adapt comfortably to diverse face shapes and markets.

Woman wearing Arthod Albin sunglasses in high-density acetate with a hooded sweatshirt.
Woman wearing Arthod Amaury cat-eye sunglasses in tortoiseshell acetate.
Man wearing Arthod Horace sunglasses in translucent yellow acetate.
Arthod Arthus sunglasses in amber acetate with round blue gradient lenses.
Arthod Archibald sunglasses in black acetate with soft beige gradient lenses.
Arthod Arthus sunglasses in amber acetate with round blue gradient lenses.
Arthod Horace sunglasses in flame tortoiseshell acetate with green gradient lenses.
Arthod Isaac sunglasses in crystal acetate with blue gradient lenses.

Debuting at Hall 7 – Booth H421 in the Start-Up Area, Arthod is ready to show opticians how heritage, innovation, and artistry can be woven together into a bold new chapter of French eyewear design.

J.F. Rey

Hall 7 – Stand C129

J.F. Rey celebrates its 40th anniversary, a milestone that highlights the brand’s enduring commitment to independent creativity, craftsmanship, and a bold style that has become iconic in the eyewear scene. From its beginnings, J.F. Rey has stood apart with a distinctive design language that continues to inspire and evolve.

At Silmo Paris 2025, J.F. Rey unveils a collection that bridges heritage and innovation.

The iconic SLEDGE series expands with new masculine and unisex options, while women’s styles feature refined lines and gradient coloring, the season’s signature look.

The CARBON INSIDE line adds a daring twist, coloring wood veneers enriched with color treatments, which celebrate the French brand’s pioneering spirit and future vision, while charting their course for the next decade of design.

Man and woman wearing J.F. Rey optical frames from the 40th anniversary collection.
J.F. Rey Carbon JF3129 rectangular optical frame in layered carbon with red accents, side view
J.F. Rey Carbon JF3129 rectangular optical frame in layered carbon with red accents, front view.
J.F. Rey JF3114 square optical frame in gold metal with burgundy accents, front view.
J.F. Rey JF3114 square optical frame in gold metal with burgundy accents, side view.
J.F. Rey Sledge JF3135 optical frame in bold acetate with geometric pattern.

Discover J.F. Rey’s 40th anniversary collection at Silmo Paris, Hall 7 – Booth C129, and experience the artistry of one of France’s most daring eyewear houses.

Rolf Eyewear

Hall 7 – Stand G084

Rolf Eyewear has built its reputation on innovation, sustainability, and craftsmanship, creating frames that are as distinctive as they are enduring. This season, the Austrian label introduces designs that embody the feeling of love at first sight—eyewear that sparks instant fascination and continues to inspire with every wear.

At Silmo Paris 2025, Rolf presents the LOIR model, a standout frame that blends bold character with natural elegance. Slightly angular yet perfectly balanced, LOIR is designed for individuals who thrive on standing apart, embracing eyewear as a statement of identity.

Its sculpted lines and charmingly unusual proportions reveal the brand’s artistry, while maintaining the harmony and comfort that define every Rolf creation. This balance of edge and refinement makes LOIR both daring and versatile, a frame that leaves a lasting impression.

Close-up of Rolf Eyewear LOIR model in green with mirrored lenses.
Rolf Eyewear LOIR frame in green acetate displayed against a gold background.
Side view of Rolf Eyewear LOIR model in green acetate with clean angular design.
Front view of Rolf Eyewear LOIR optical frame in purple with octagonal shape.
Rolf Eyewear LOIR optical frame in purple acetate shown flat with green inner arms.
Angled view of Rolf Eyewear LOIR optical frame in purple acetate.
Side detail of Rolf Eyewear LOIR optical frame in green sustainable material.
Rolf Eyewear LOIR models in green and purple, displayed side by side.

Crafted in Austria from sustainable materials, LOIR reflects Rolf’s dedication to both design excellence and environmental responsibility. Discover their full collection at Hall 7 – Booth G084, and experience eyewear that truly captivates at first glance.

Colibris Eyewear

Hall 7 – Stand E117

Colibris has been creating eyewear for narrow faces since 2000, combining German craftsmanship with a dedication to timeless elegance. For 25 years, this family-run brand has perfected the art of balancing comfort, proportion, and design, resulting in frames that embody both tradition and innovation.

At Silmo Paris 2025, Colibris unveils its exclusive Classic Collection, a tribute to the brand’s legacy and outstanding workmanship.

Alongside this milestone, the collection expands with new acetate and stainless-steel designs, innovative 3D-printed digital acetate, and a fresh palette of colors that elevate their renowned sunglass line. Each piece is tailored with precision, continuing their mission to provide frames that fit beautifully without compromise.

Three Colibris optical frames in brown, grey, and blue acetate from the 3D-printed digital collection.
Colibris Malu sunglasses in Fantasie Grau acetate with gradient lenses, displayed on moss-covered wood.
Colibris Emil optical frame from the Classic Collection in transparent acetate, hanging on rustic wood.
Colibris Doro optical frame in dark grey acetate, designed for narrow faces.
Colibris Malu sunglasses in Fantasie Blau acetate with square oversized lenses.
Colibris Moni sunglasses in matte black acetate with round lenses.
Colibris Emily optical frame in dark Havana acetate with a soft round shape.
Colibris Dana optical frame in berry-colored acetate with square geometry.

Discover the world of Colibris at Hall 7 – Booth E117, and explore eyewear that proves true style comes in perfect proportions.

Frost Eyewear

Hall 7 – Stand D104

For 30 years, Frost Eyewear has shaped the independent eyewear scene with designs that speak of character, precision, and durability. Handcrafted in their Black Forest atelier, each frame reflects a strong connection to materials, uniting acetate and metal with meticulous attention to detail.

This anniversary collection highlights Frost’s bold design language and conscious craftsmanship, a celebration of three decades of creating eyewear for individuals who walk their own path rather than follow trends.

With a focus on sustainable production, durable materials, and precise construction, every model is designed to combine distinctive style with lasting wearability. Frost continues to balance innovation with heritage, proving that true design stands the test of time.

Woman wearing Frost Eyewear Goody 75 optical frames with a bold colorful jacket.
Frost Eyewear bold checkered red acetate frame placed on a fashion magazine.
Frost Eyewear green zigzag patterned acetate frame displayed on a magazine page.
Frost Eyewear purple stainless steel frame with cut-out architectural details
Frost Eyewear acetate frame in blue zigzag pattern
Frost Eyewear orange stainless steel frame with cut-out geometric lines
Frost Eyewear acetate frame in red with checkered graphic pattern
Frost Eyewear acetate frame in sculpted cobalt blue

Join Marion and Paris Frost at SILMO Paris 2025, Booth 7D104, and discover eyewear that not only stands out, but also stands the test of time.

Leinz Eyewear

Hall 7 – Stand D028

LEINZ introduces three new models defined by minimalist elegance and a confident aesthetic inspired by the 2000s. With clean lines and balanced geometry, these frames adapt seamlessly to a wide range of face shapes, reinforcing their unisex appeal while radiating quiet sophistication.

A standout feature is the brand’s specially developed plug-in system, where the front integrates precisely into the endpiece and temple.

This construction delivers a subtle yet distinctive modular look, with the discreetly visible plug-in serving as both a functional innovation and a refined design detail.

It’s a hallmark of LEINZ’s ability to blend understated design with technical ingenuity.

Elderly woman wearing LEINZ green and clear minimalist eyeglasses.
Blonde model with voluminous hair wearing LEINZ Eyewear pink minimalist eyeglasses.
Male model in beige suit wearing LEINZ Eyewear gray minimalist eyeglasses.
LEINZ Eyewear "Close Your Eyes" model in bold red acetate design
LEINZ Eyewear "Wake Me Up" model in blue with red accents
LEINZ Eyewear "Say My Name" model in transparent and brown tones
LEINZ Eyewear "Make Me Shine" model with metallic finish and pink highlights
LEINZ Eyewear "Hot Stuff" model in clear acetate with bold blue temples

Meet the amazing Beate Leinz at Hall 7 – Stand D028 and discover frames where minimalism meets innovation.

Vanni Eyewear

Hall 7 – Stand G152

VANNI Eyewear presents a new collection that explores the beauty of fluid geometries, delicate volumes, and unexpected touches of colour. Each frame is the result of a dialogue between lightness and substance, where every detail reflects the very best of Italian design. Oval and low shapes return with a more essential, almost rarefied language, creating a throwback that feels at once nostalgic and refreshingly modern.

Colour is once again the protagonist of VANNI’s creative journey. Solid tones are enriched by lively accents, while crystal acetates deliver surprising bursts of brightness. The palette moves from powerful monochromes to subtle chromatic inserts, adding pauses, accents, and rhythm to the frames’ visual harmony.

Each model carries a unique aesthetic enhanced by inserts from the brand’s exclusive acetate archive, a tribute to its artistic heritage and continuous search for innovation.

Female model wearing VANNI COLOURS collection sunglasses in vibrant purple acetate.
Male model wearing VANNI SPIRIT collection eyeglasses with bold round acetate frames.
Male model wearing VANNI SPIRIT collection eyeglasses with bold round acetate frames.
VANNI Eyewear geometric eyeglasses in brown acetate with yellow bridge
VANNI Eyewear cat-eye frames in turquoise with purple accents
VANNI Eyewear oversized square glasses in blue with rose gold temples
VANNI Eyewear purple acetate glasses with sculpted temples
VANNI Eyewear square frames in deep blue with ivory temple accents
VANNI Eyewear square frames in deep blue with ivory temple accents

At SILMO Paris, VANNI presents non-conventional shapes with perfect balance, light yet substantial structures, and its unmistakable identity. Among them is “EXTRA”, nominated for the Silmo d’Or 2025 in the Monture Optique “Marque Lunetière” category. Extra in every sense, it’s more than an accessory — a unisex frame with a bold profile and distinctive design that affirms personality without sacrificing comfort.

Come and discover the exceptional features and details of this innovative VANNI Eyewear  design at hall 7, stand G152.

Eye Religion

Hall 7 – Stand H206

Last year at SILMO Paris, Eye Religion was the newcomer everyone was talking about; a true rookie of the year moment that positioned the brand as one to watch. 

With its unique vision of entry-level luxury eyewear, the label quickly carved out a space on the show floor and in the minds of buyers.

Now, the team is returning to Silmo Paris, stronger and more determined than ever. Their new collection promises bold silhouettes, confident detailing, and fresh ideas designed to catch every eye in the room.

Eye Religion sunglasses and branding accessories displayed together at Silmo Paris.
Close-up of Eye Religion acetate sunglasses with gold logo plaque on the temple.
Detailed shot of Eye Religion acetate frame with cross logo and metal accents.
Angled view of thick acetate Eye Religion sunglasses with logo plaque on the side.
Side view of Eye Religion sunglasses with long, sculpted temples and gold inserts.
Side view of Eye Religion sunglasses with long, sculpted temples and gold inserts.

Visitors will find Eye Religion at Hall 7 – Booth H206, where the brand will present its expanded lineup and continue its mission to make luxury-inspired eyewear accessible.

As the doors of SILMO Paris 2025 open, the eyewear world will once again be overflowing with noise, logos, and repetition. But it’s within these 10 brands that true independent creativity, craftsmanship, and vision shine brightest. They are the ones setting the stage for the future of eyewear, not by following trends, but by creating them.

I’ll be walking the halls in Paris and look forward to sharing my passion for independent design directly with these brands, and with you.

And remember.. TEF LOVES YOU.

– Maarten Weidema –

Maarten Weidema, editor-in-chief of TEF Magazine

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