MIDO 2025 // Three Weeks to Go!

In less than three weeks, MIDO 2025 will open its doors at Fiera Milano Rho from February 8–10, welcoming over 1,200 exhibitors from more than 50 countries, including Italy, Germany, France, the UK, the USA, Japan, South Korea, and many others.

The event has grown significantly, with an additional 1,000 m² of exhibition space spread across seven pavilions to provide exhibitors ample room to showcase their latest collections and innovations.

This year, Pavilion 6 has been expanded to host the Academy, Start-Up, and MIDO Tech areas, alongside a green-inspired installation reminiscent of Italian villages. Pavilions 2 and 4, dedicated to Design and Design Tech, have also been enlarged to accommodate more groundbreaking innovations and avant-garde creations. Pavilion 1 will feature the Fashion District, where luxury and style meet, and its central piazza will host the MIDO Awards ceremony on Saturday, February 8 at 5 PM. Pavilions 5 and 7 will highlight the dynamic FAiR EAST section, showcasing prominent and emerging brands from across Asia, while Pavilion 3 will be the hub for lenses and advanced optical technology.

A major highlight of this year’s event is the completely revamped Vision Stage in Pavilion 1, which will serve as the epicenter for information, training, and networking.

With a full schedule of conferences, workshops, and panel discussions, the Vision Stage will explore key topics such as global trends, sustainability, innovation, and diversity in the optical industry.

Event Highlights at the Vision Stage:

  • Saturday, February 8:
    • 11 AM – 2025 Trends:
      Presented by journalist Alessandra Albarello.
    • 12 PM – The New Dimensions of Color:
      Color designer Francesca Valan explores the latest color trends.
    • 1:30 PM – The Lens of Time:
      an ANFAO project celebrating the fusion of innovation and tradition, with an exclusive exhibit in Venice.
    • 4 PM – Breaking Optical Barriers:
      Women Who Conquered the Climb to Success
      , organized by the Optical Women’s Association (OWA).
  • Sunday, February 9:
    • 11 AM Diversity and inclusion:
      panel with Paolo Ruffini, exploring inclusive language with humor and insight.
    • 1 PMFuture Consumer 2026:
      WGSN analyzes key consumer profiles that will shape the future.
    • 3 PM –  Sport and Vision:
      The Role of Visual Health in Athletics
      , featuring former soccer player Alessandro “Billy” Costacurta.
    • 4 PM – Market research data:
      Optical Monitor offers an exclusive insight into consumer trends in eyewear markets like Italy, France, Germany, and the USA.
  • Monday, February 10:
    • 11 AM – Sustainability Session:
      Explore the role of ESG criteria in the eyewear industry with Anna Zandanel
    • 12 PM – STEPIC Innovations 2026:
       Unveiling 12 trends set to reshape the world.

    All ANFAO-led events will be moderated by Marialuisa Pezzali, host of Radio24’s Essere e Avere.

    The Vision Stage will also feature presentations and conferences by leading companies, publishers, and trade associations, offering industry professionals a complete view of the latest developments, challenges, and opportunities in the optical industry.

    Event Details:

    MIDO 2025 will be held at Fiera Milano Rho from February 8–10, with hours from 9 AM to 7 PM on Saturday and Sunday, and 9 AM to 6 PM on Monday. For accreditation and event registration, visit the official website: MIDO Website.

    Join us at MIDO 2025 for this unmissable celebration of innovation, design, and sustainability in the eyewear industry!

    About MIDO

    MIDO MILANO 2025

    February 8-10, 2025
    Fiera Milano, Rho

    MIDO Milano Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.

    Square meters

    Exhibitors

    Visitors

    It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.

    'MIDO  is a unique opportunity to meet the entire eyewear supply chain, from machinery to lenses, along with frame manufacturers, and from the industry's top name brands to young independent designers. If you're in this industry and deeply passionate about it, you simply cannot miss MIDO. It would mean losing one of the best opportunities available to anyone in this profession.

    In addition, discussion and insight into the international market at 360 degrees in an exciting atmosphere of novelty and innovation, with a focus on sustainability at all levels. An event that people in and out the eyewear world simply cannot miss. '

     

    Lorraine Berton

    President, ANFAO and MIDO

    The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.

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