In less than three weeks, MIDO 2025 will open its doors at Fiera Milano Rho from February 8–10, welcoming over 1,200 exhibitors from more than 50 countries, including Italy, Germany, France, the UK, the USA, Japan, South Korea, and many others.
The event has grown significantly, with an additional 1,000 m² of exhibition space spread across seven pavilions to provide exhibitors ample room to showcase their latest collections and innovations.
This year, Pavilion 6 has been expanded to host the Academy, Start-Up, and MIDO Tech areas, alongside a green-inspired installation reminiscent of Italian villages. Pavilions 2 and 4, dedicated to Design and Design Tech, have also been enlarged to accommodate more groundbreaking innovations and avant-garde creations. Pavilion 1 will feature the Fashion District, where luxury and style meet, and its central piazza will host the MIDO Awards ceremony on Saturday, February 8 at 5 PM. Pavilions 5 and 7 will highlight the dynamic FAiR EAST section, showcasing prominent and emerging brands from across Asia, while Pavilion 3 will be the hub for lenses and advanced optical technology.
A major highlight of this year’s event is the completely revamped Vision Stage in Pavilion 1, which will serve as the epicenter for information, training, and networking.
With a full schedule of conferences, workshops, and panel discussions, the Vision Stage will explore key topics such as global trends, sustainability, innovation, and diversity in the optical industry.
Event Highlights at the Vision Stage:
- Saturday, February 8:
- 11 AM – 2025 Trends:
Presented by journalist Alessandra Albarello. - 12 PM – The New Dimensions of Color:
Color designer Francesca Valan explores the latest color trends. - 1:30 PM – The Lens of Time:
an ANFAO project celebrating the fusion of innovation and tradition, with an exclusive exhibit in Venice. - 4 PM – Breaking Optical Barriers:
Women Who Conquered the Climb to Success, organized by the Optical Women’s Association (OWA).
- 11 AM – 2025 Trends:
- Sunday, February 9:
- 11 AM – Diversity and inclusion:
panel with Paolo Ruffini, exploring inclusive language with humor and insight. - 1 PM – Future Consumer 2026:
WGSN analyzes key consumer profiles that will shape the future. - 3 PM – Sport and Vision:
The Role of Visual Health in Athletics, featuring former soccer player Alessandro “Billy” Costacurta. - 4 PM – Market research data:
Optical Monitor offers an exclusive insight into consumer trends in eyewear markets like Italy, France, Germany, and the USA.
- 11 AM – Diversity and inclusion:
- Monday, February 10:
- 11 AM – Sustainability Session:
Explore the role of ESG criteria in the eyewear industry with Anna Zandanel - 12 PM – STEPIC Innovations 2026:
Unveiling 12 trends set to reshape the world.
- 11 AM – Sustainability Session:
All ANFAO-led events will be moderated by Marialuisa Pezzali, host of Radio24’s Essere e Avere.
The Vision Stage will also feature presentations and conferences by leading companies, publishers, and trade associations, offering industry professionals a complete view of the latest developments, challenges, and opportunities in the optical industry.
Event Details:
MIDO 2025 will be held at Fiera Milano Rho from February 8–10, with hours from 9 AM to 7 PM on Saturday and Sunday, and 9 AM to 6 PM on Monday. For accreditation and event registration, visit the official website: MIDO Website.
Join us at MIDO 2025 for this unmissable celebration of innovation, design, and sustainability in the eyewear industry!
About MIDO
MIDO MILANO 2026
January 31 - February 2, 2026
Fiera Milano, Rho
MIDO Milano Show is the leading event in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years.
Square meters
Exhibitors
Visitors
It is the only event in the world where you can find all the players in the supply chain: from frame and lens manufacturers to machinery and raw materials; from large multinationals to small innovative companies; from well-known or emerging designers to start-ups and accessories. MIDO is a meeting place for business: making contacts, communicating to a large international audience and discovering the latest market trends are just some of the activities possible at the fair. It also hosts numerous initiatives involving personalities from the industry and provides information and multiple services.
'MIDO is a unique opportunity to meet the entire eyewear supply chain, from machinery to lenses, along with frame manufacturers, and from the industry's top name brands to young independent designers. If you're in this industry and deeply passionate about it, you simply cannot miss MIDO. It would mean losing one of the best opportunities available to anyone in this profession.
In addition, discussion and insight into the international market at 360 degrees in an exciting atmosphere of novelty and innovation, with a focus on sustainability at all levels. An event that people in and out the eyewear world simply cannot miss. '
The next edition of MIDO will take place from Saturday 8th to Monday 10th February 2025 at Fiera Milano Rho. The team is already working on the new communication campaign with the aim of once again fascinating its audience and strengthening brand awareness internationally, thanks to unique, creative, engaging messages.
More news on MIDO
MIDO // “Refocusing on Humans” campaign wins at Mediastars
MIDO’s “Refocusing on Humans” campaign scores a triple win at the Mediastars Awards 2025. The Milano Eyewear Show proves again that great communication and human-centered storytelling go hand in hand.
DITA Lancier // TEFtalk with Dita VP Drew Oppermann
In this TEFtalk interview, we meet Drew Opperman of DITA Eyewear at MIDO in Milan to explore the sleek DITA-Lancier collection—high-performance eyewear for land, sea, and air, refined through DITA’s signature luxury design.
Rolf Spectacles // Winner CSE Award 2025!
Austrian eyewear manufacturer Rolf Spectacles wins the prestigious CSE award for Certified Sustainable Eyewear for the second time in a row!
MIDO 2025 // Let the show begin
LET THE SHOW BEGIN: CURTAINS RISE ON THE 53RD EDITION OF MIDO
Business, Made in Italy, innovation, trends and continuing education are the keywords for the eyewear show in Milan
MIDO 2025 // Welcome from President Lorraine Berton
MIDO is a place where all is shaping up.
It is the perfect gathering point for the industry to meet in order to do business, compare notes, and share experiences
MIDO 2025 // Top10 Must-See Brands
MIDO 2025 in Milan is set to impress, covering an enormous 120,000 m² across seven halls and featuring over 1,200 brands. With so much to see, finding the true “cherry” brands can be overwhelming. That’s why we’ve curated this Top 10 Shortlist of must-see independent eyewear brands to help you uncover the best of the show. Let us guide you to the hidden gems you won’t want to miss!
OWA // Breaking Optical Barriers
The Optical Women’s Association (OWA) is excited to announce an OWA Global Event at MIDO in Milan, as expansion plans continue to reach out to women in the optical industry internationally.
MIDO 2025 // A Bold Leap Forward
MIDO, the leading international eyewear tradeshow, is gearing up for its 2025 edition with groundbreaking innovations across its exhibition layout, digital tools, and educational offerings. These enhancements promise to deliver an unparalleled experience for exhibitors and visitors alike, showcasing the future of the eyewear industry.
MIDO 2025 // Refocusing on Humans
Refocusing its priority on people and celebrating the return of value (and to the values) of human creativity: this is the message MIDO aims to convey with the photos taken by internationally acclaimed photographer Uli Weber.
Mido // Lorraine Berton takes over from Giovanni Vitaloni
Lorraine Berton, now ANFAO President, also became president of the subsidiary IES Srl, including the international MIDO Milano Eyewear Show.
