Welcome to London, a city where the East’s raw, artistic energy converges with the West’s sophisticated, timeless elegance.
William Morris draws inspiration from this dynamic interplay, creating eyewear that perfectly captures the city’s dual character and vibrant spirit.
Meet four of their latest eyewear styles, designed to embody this captivating concept.
William Morris London // Model BARBICAN
Creative and sleek, the Barbican design draws its inspiration from the iconic Barbican Estate, itself a tribute to the Bauhaus movement, where form follows function and less is more. Defined by its minimalist elegance, the style showcases clean lines and a lack of ornamentation.
This concept features three striking lamination colors accenting the eyebrow, seamlessly transitioning into bold and solid acetate temples, delivering a look that is both contemporary and timeless.
William Morris London // Model HOXTON
Vibrant Hoxton is home to indie art galleries and cool bars, with trendy global eateries surrounding the green space of Hoxton Square. The Hoxton is an easy, commercial yet vibrant eyewear design with extraordinary appeal, available in 2 strong metal styles.
This frame design makes you feel comfortable, yet also makes you feel special and different from yesterday.
William Morris London // Model WESTWAY
The quiet, leafy, and stunning suburb of West London, the Westway, inspires this bold new concept. Bold, striking, and powerful, this collection introduces both pilot and square-styled frames as part of our new Westway model family.
Each design is equipped with bold, bespoke metal details that elevate the Black Label collection to new heights.
About William Morris London
William Morris London is a quintessentially British eyewear brand that combines timeless elegance with a playful twist of modern style. The brand reflects the vibrant spirit of London, where classic sophistication meets bold individuality. True to its roots, William Morris London prides itself on crafting eyewear that caters to a wide audience, ensuring that everyone can find a pair of glasses that suits their personality and lifestyle.
At its core, William Morris London is a celebration of British culture and design. From the heart of London, the brand creates collections that echo the dynamic diversity of the city. Whether it’s through their color palettes, unique shapes, or subtle decos, each pair of glasses tells a story of creativity and authenticity.
Design Philosophy
William Morris London stands out for its bold approach to eyewear design. The collections are characterized by a harmonious blend of classic and contemporary elements, making them suitable for wearers of all ages. From minimalist metal frames to vibrant acetate designs, the brand offers a versatile range of options. Patterns, textures, and striking color combinations are often used to create frames that are both stylish and functional, ensuring comfort without compromising on aesthetics.
Commitment to Quality
Quality is at the forefront of William Morris London’s ethos. The brand uses premium materials and advanced manufacturing techniques to ensure durability and a comfortable fit. Every frame undergoes rigorous quality checks to meet the high standards that the brand is known for, allowing customers to enjoy eyewear that is not only fashionable but also reliable.
Global Appeal with a Personal Touch
While deeply rooted in British tradition, William Morris London has gained international recognition and appeal. Despite its global success, the brand remains true to its founding principles—family-oriented, approachable, and personable. It values its connections with independent opticians and takes pride in offering a personalized experience to its customers, making each pair of glasses feel special.
A Frame for Every Face
With an ever-evolving range of styles, William Morris London ensures there’s a frame for everyone. The brand understands that eyewear is more than just a functional accessory; it’s a statement piece that reflects the wearer’s individuality. Whether you’re looking for a sophisticated pair for the office or a bold, artistic design for weekend adventures, William Morris London has something to suit every occasion.
Read more about this brand on TEF Magazine or visit their website.
More on William Morris
William Morris // Focus on London
William Morris London, born and designed in the heart of London, draws inspiration from the city’s vibrant creativity and timeless charm. Known for its diverse collections and distinctive design approach, the brand captures the essence and character of London, allowing wearers to carry a piece of the city’s unique flair with them wherever they go.
William Morris // British art meets craft
Collaboration at its finest William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist....
William Morris London x William Morris Gallery Collaboration Launch
On Monday 2nd September I was invited along to the William Morris London x William Morris Gallery collaboration launch. So, what was it all about? I bet you are all thinking William Morris and… another William Morris? Let me explain. William Morris London is a...
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William Morris London // Model PUTNEY
The highly sought-after area located on the River Thames, Putney, is an affluent neighborhood ideal for the Black Label enthusiast. Strong, clean, and sophisticated, these two new commercial shapes, ranging from round to square, showcase meticulous attention to detail paired with our distinctive new temple plate branding.
