Must See eyewear brands at Opti Munich 2026
Must see at Opti Munich 2026 brings independent eyewear into sharp focus, highlighting brands that stand out through design integrity, craftsmanship, and forward-thinking vision. This curated selection showcases exhibitors shaping the future of the optical industry, from technically driven innovators to heritage-led collections defined by material expertise.
Whether you are searching for new eyewear collections, distinctive design concepts, or meaningful conversations on the show floor, these are the brands that deserve a place on your Opti Munich 2026 route.
Rolf Eyewear
Hall C2 – Stand 470
The Spring | Summer 2026 collection by Rolf Eyewear reflects a season shaped by clarity, movement, and strong character. Across the Substance, Fusion, and Kids collections, new silhouettes explore the balance between expressive design and everyday wearability. From bold geometry to softer, refined shapes, each frame carries the brand’s unmistakable approach to lightweight construction and material innovation.
At Opti Munich, the SS26 highlights reveal a focused and confident direction. The LYNX from the Substance Kids collection stands out with its sporty double bridge and energetic contours, offering a compact design with real presence.
LAHN, part of the Substance collection, brings soft curves and a clean profile into a calm, versatile everyday frame.
From the Fusion collection, ARUM makes a bold architectural statement, combining precise geometry with natural accents through its bean.wood material concept, available in two sizes.
Rolf Eyewear continues to show how advanced materials and strong design language can work in harmony. The SS26 collection feels purposeful, expressive, and relevant for independent opticians seeking frames with both identity and innovation.
Experience the new collection at Hall C2 – Stand 470, and discover how Rolf sets the tone for the season ahead.
KunoQvist
Hall C2 – Stand 537
KunoQvist approaches eyewear as an extension of personal style, where design, colour, and individuality come together with Scandinavian precision. Since its launch in 2004, the brand has developed a clear and recognisable identity built on expressive shapes, confident use of colour, and a wide range of fits. Each frame is designed to offer personality without excess, allowing wearers to find a balance between statement and everyday comfort.
At Opti Munich, KunoQvist presents its Spring 2026 collection, a refined interplay of soft, fluid lines and bold geometric expression.
Classic pilot shapes are reinterpreted with a modern hand, while unexpected colour combinations bring freshness and character to the collection. The result is a series of frames that feel contemporary yet carefully crafted, combining familiarity with a forward-looking design language.
With its focus on individuality and thoughtful design, KunoQvist continues to create eyewear that stands apart through subtle confidence and visual clarity. Independent opticians can expect a collection that invites exploration and personal connection.
Discover what’s next at Hall C2 – Stand 537, and experience the latest KunoQvist designs live in Munich.
Masunaga Optical
Hall C1 – Stand 471
Celebrating 120 years marks an exceptional milestone, not only for Masunaga but for the optical industry as a whole. In a market defined by constant change, Masunaga has remained a constant presence, guided by a single principle: uncompromising quality. Since its founding, the brand has followed one clear path, building trust through consistency, technical mastery, and an unwavering commitment to craftsmanship that has made Masunaga a benchmark for eyewear manufacturing worldwide.
At Opti Munich, Masunaga presents its exclusive 120th anniversary models, created in limited editions as a tribute to this enduring legacy. These frames serve as a technical showcase, reflecting everything Masunaga stands for today.
Each piece is entirely produced in-house, from start to finish, demonstrating a level of control, precision, and expertise that has become increasingly rare.
Timeless design meets exacting engineering, proving that true craftsmanship still exists.
Masunaga’s anniversary collection is not about nostalgia, but about continuity and relevance in a modern optical landscape. For independent opticians, it represents reliability, heritage, and proven quality.
Visit Hall C1 – Stand 471 to experience Masunaga’s craftsmanship firsthand and discover what 120 years of dedication truly looks like.
MOREL
Hall C2 – Stand 239
The new collaboration between MOREL and designer Constance Guisset brings a poetic and distinctly feminine chapter to the historic French eyewear house founded in 1880. Recently unveiled and presented at Opti 2026, this capsule collection complements MOREL’s core range and its masculine collaborations, offering a broader and more complete creative vision. From the outset, the project was built on genuine exchange, with Constance Guisset sketching freely while MOREL contributed its deep expertise in ergonomics, comfort, and craftsmanship.
At Opti Munich, visitors will discover a trio of optical and sunglass models named Virgule, Esperluette, and Parenthèse.
Each design expresses softness, poetry, and gentle roundness, inspired by the rhythm and flow of calligraphy. The frames play with fluid lines, subtle curves, and refined colour palettes, creating pieces that feel light and expressive.
Even the sunglass models retain a delicate balance, adding a slightly bolder accent without losing their sense of elegance.
This collaboration is not about creating objects to admire from a distance, but about frames designed to be worn, experienced, and lived in. Every model is shaped to suit a wide variety of faces while preserving comfort and ease.
Visit Hall C2 – Stand 239 to explore the MOREL x Constance Guisset collaboration and experience how poetry, design, and craftsmanship come together in a quietly expressive collection.
Reykjavik Eyes
Hall C2 – Stand 400
Reykjavik Eyes features a collection shaped by nature, precision, and restraint. Inspired by the dramatic landscapes of Iceland, Reykjavik Eyes translates geological forms, light, and calm into refined eyewear design. Each frame is expertly crafted in Italy using high-quality Japanese titanium, resulting in lightweight constructions that combine durability, comfort, and a distinctly Nordic aesthetic.
At their Opti Munich booth, visitors are invited to explore the collection up close and discover the details that define Reykjavik Eyes. From clean silhouettes to the brand’s innovative screwless hinge, every element reflects a thoughtful approach to engineering and wearability.
Alongside the core collection, the brand offers an exclusive preview of new Iceland-inspired designs, giving visitors an early look at the brand’s evolving creative direction.
The presentation is designed as an open and welcoming moment to connect with the brand in a relaxed setting. Experience the frames firsthand while enjoying a glass of Prosecco or other culinary delights.
Visit Hall C2 – Stand 400 to discover Reykjavik Eyes and experience how Icelandic inspiration meets technical precision.
OptiClip
Hall C1 – Stand 471
OptiClip introduces a refined solution for eyewear wearers who value flexibility, comfort, and ease of use. Designed by the Dutch company OptiClip BV, this custom-made clip-on system rethinks how optical frames can transition effortlessly into sunglasses. In a market driven by convenience and smart functionality, OptiClip stands out by addressing a familiar challenge with a clean, elegant, and practical approach, without compromising on style or reliability.
At Opti Munich, OptiClip presents its tailor-made Monel clip-ons, designed to fit virtually any optical frame, regardless of shape, size, or colour. Each clip-on is produced to order and can be combined with a wide variety of lenses, including CR-39, polycarbonate, and polarized options.
With a simple movement, glasses are transformed into a multifunctional accessory, offering instant protection and visual comfort when they need it most.
Entirely produced in the Netherlands, OptiClip reflects 100% Dutch craftsmanship and a strong focus on precision and quality. Available exclusively to optical retailers and shipped worldwide, the concept offers both practicality and commercial flexibility.
Visit OptiClip at Hall C1 – Stand 471, located at the MASUNAGA booth, and discover how custom-made clip-ons can seamlessly enhance any optical frame.
MARKUS T
Hall C1 – Booth 350
MARKUS T represents the evolution of a design-driven eyewear brand that has remained true to its origins while continuously refining its vision. As a medium-sized, internationally respected label, the brand is known for its puristic aesthetic, technical innovation, and uncompromising approach to quality. Every frame is 100% handmade in Gütersloh, Germany, using high-grade materials and production techniques that go beyond industry standards.
At Opti Munich 2026, MARKUS T presents its new DESIGN collection, translating the brand’s origin into a modern, reduced design language. The collection shows how a strong identity can evolve without losing its essence, offering opticians a clear, contemporary line that balances heritage with precision and restraint.
Alongside DESIGN, visitors can explore new highlights from the DOT Mono, EASE Pro, and MIO collections, each reflecting MARKUS T’s signature focus on function, clarity, and innovation.
Experience the next chapter of MARKUS T in Hall C1, Booth 350, where thoughtful design, technical excellence, and a few legendary MARKUS T snacks come together. A special surprise awaits, making this booth one well worth adding to your Opti Munich 2026 route.
Opti 2026 is not about seeing everything, but about seeing the right things. These selected brands represent clear choices, strong identities, and collections that deserve time, conversation, and a closer inspection. Use this Must-See list as a practical guide on the show floor, trust your instinct, and allow yourself to be surprised. Because the most meaningful discoveries at Opti are rarely rushed, and never accidental.
I’ll be walking the halls in Munich, meeting many of the brands that make Opti such a strong show, and sharing my passion for independent eyewear design with you along the way.
And remember.. TEF LOVES YOU.
– Maarten Weidema –
