
100% Optical 2025 Unveils First Wave of Leading Brands for Europe’s Fastest-Growing Optical Event
The UK’s largest optical event, 100% Optical, is set to return to London’s ExCeL from 1–3 March 2025, and the organisers have announced an exciting lineup of exhibitors for what promises to be Europe’s fastest-growing and most dynamic optical showcase.
New to the show are premium brands such as DITA Lancier, Mykita, Clayton Franklin Eyewear, Derigo, L.G.R, Optical Express, and more, who will bring fresh innovations and cutting-edge designs to the event.




Attendees can also look forward to reconnecting with independent and renowned exhibitors making their return, including Etnia Barcelona, Woodys, Rodenstock, Danielle Rattray, SEIKO, Mod Style Eyewear, Marcolin, Gotti, Bird Eyewear, ZEISS, The Body Doctor, and Coti Vision.
“We’re thrilled to welcome back long-standing exhibitors—many of whom have been part of 100% Optical since its inception—as well as introduce new brands to the fold. 2025 marks a pivotal year as we celebrate a decade of innovation and look ahead to the next ten years of technology, fashion, and education within this vibrant industry.”
100% Optical 2025 Highlights:
- Bringing together over 250 prominent independent eyewear, manufacturer, and equipment brands.
- Uniting professionals across the optical sector, including optometrists, dispensing opticians, distributors, and wholesalers.
- Following its successful debut in 2024, the event will once again feature the co-located 100% Ophthalmology expo, complete with a dedicated Ophthalmology Theatre, sponsored by SpaMedica.
Discover the Full 2025 Exhibitor Lineup:
Click here for a comprehensive list of this year’s exhibitors, visit
Register now and join us in shaping the future of optics and eyewear innovation—see you at 100% Optical 2025!
About 100% Optical

100% Optical 2025
March 1-3, 2025
Excel London, United Kingdom
100% Optical is the UK's largest and Europe's fastest growing optical event for optical professionals from across the globe and a must-attend event for you to grow your professional network and business in the UK and international market.
Square meters
Exhibitors
Visitors
Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
"10 years in any industry doing an exhibition is a massive celebration. To be here and to see how the show has grown is amazing. A key focus has been the growth of the show, looking at equipment and new technologies, and exploring how fashion pushes forward into sustainability."
Be part of Europe's fastest growing optical event for the international community. If you are part of the optical industry, this is a must-attend event for you to grow your professional network and business in the UK and international market. Bookings for 100% Optical 2025 are filling up fast and spaces are limited.
More news on 100% Optical
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