100% Optical 2026 exhibitors
Independent Spirit Takes Center Stage at 100% Optical 2026
The organisers of 100% Optical, the UK’s largest optical event, have revealed the full exhibitor line-up for the 2026 edition—bringing together a dynamic blend of new, returning, and independent brands at London’s ExCeL from 28 February to 2 March 2026.
The show continues its mission to unite the global optical community under one roof, from leading optometrists and designers to frame manufacturers and vision care innovators.
Among the 100% Optical 2026 exhibitors that are making their debut are Ocu Care, Monarkh Eyewear, Alexander Wintsch, Albert I’mStein, Ultra Unlimited Studio Area, Sightique Optical Supplies, One Interior Space, and Henau Eyewear. These brands will join long-established participants such as Boots Opticians, Alcon, Carl ZEISS, Nikon Lenswear UK, Mykita, and Topcon Healthcare, ensuring an exceptional mix of heritage and fresh perspectives.
100% Optical 2026 exhibitors Championing Independent Eyewear
As part of its commitment to empowering boutique and independent brands, 100% Studio, sponsored by Nikon Lenswear UK, will once again serve as the creative heart of the show. Here, visitors can discover collections from Wolf Eyewear, Variation Design, Caroline Abram, Orgreen Optics, Gotti Switzerland, Bird Eyewear, and Woodys Eyewear, each showcasing distinctive craftsmanship and design ethos.
“It’s fantastic to see so many familiar names returning, some of whom have been with us right from the start helping shape 100% Optical into the show that it is today, not to mention the exciting new brands making their debut appearance.
We’re all about where eyewear meets eyecare, so the 2026 show is about bringing together the entire industry to showcase the latest collections and trends, share exciting innovations, and network all under one roof.”
Connecting the Optical Industry
With more than 250 eyewear, equipment, and manufacturer brands expected, 100% Optical remains the ultimate meeting point for optometrists, dispensing opticians, distributors, and wholesalers. Following the successful launch of 100% Ophthalmology in 2024, the co-located expo will once again return in 2026, bridging clinical expertise and design innovation, and reinforcing collaboration between optical and ophthalmological professionals.
To explore the full 100% Optical 2026 exhibitors list, click here.
For more information or to register, click here.
About 100% Optical 2026
100% Optical 2026
February 28 - March 2, 2026
Excel London, United Kingdom
100% Optical is the UK’s largest optical trade show, uniting eyewear, lenses, technology, and education under one roof. Explore 250+ exhibitors and 5,000+ brands, meet 11,000+ peers, and earn CPD points through the AOP-curated programme. If you work in optics, this is your must-attend show at ExCeL London.
Square meters
Exhibitors
Visitors
Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
Be part of Europe's fastest growing optical event for the international community. If you are part of the optical industry, this is a must-attend event for you to grow your professional network and business in the UK and international market. Bookings for 100% Optical 2026 are filling up fast and spaces are limited.
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