Prodesign Unveils its 2025 Collection: A Celebration of Craftsmanship and Bold Design
Step into a new era of design excellence with Prodesign’s 2025 collection—a masterclass in innovation, premium materials, and striking aesthetics.
Designed to resonate across generations, this year’s collection reimagines classic styles with modern shapes, unique materials, and meticulously engineered details that enhance both personality and comfort.
From bold, architectural frames to sleek minimalism, the 2025 collection is crafted for those who value quality in every detail.
Prodesign Eyewear // Model CARVE
Prodesign celebrates the art of craftsmanship with CARVE, a male and unisex acetate concept that stands out for its innovative design. Crafted from custom two-layered acetates, CARVE reveals rich transparent color gradients through precise milling on the frame’s front and temples. The intricate 45-degree cut where the front meets the temple adds a sophisticated touch, emphasizing the artistry behind each frame.
Prodesign Eyewear // Model GROOVE
Versatility takes center stage with GROOVE, a stainless-steel frame featuring a 2-in-1 design that lets wearers add or remove a thin plastic rim for a personalized look. The specially engineered groove secures the rim seamlessly, blending functionality with a sleek, understated aesthetic. Rounded acetate temple tips ensure optimal comfort while enhancing the slim, sophisticated profile—whether styled with or without the rim. GROOVE brings timeless structure and modern innovation together in perfect harmony.
Prodesign Eyewear // Model MECH
A showcase of technical elegance, MECH combines custom acetate with Prodesign’s revolutionary no-screw hinge technology. Colored wire cores are visible through transparent acetates, while signature Prodesign dots on the hinge add a distinctive touch. MECH is a modern masterpiece, embodying the Danish design ethos of functionality meeting beauty in a streamlined, industrial aesthetic.
Prodesign Eyewear // Model THIN
THIN redefines minimalism with its sleek, lightweight design and a new oval shape. This thin acetate series captures effortless Danish elegance, available in six refined colors—from matte black and smoked crystal to demi blue. THIN exudes timeless sophistication while offering subtle, modern character, making it a versatile addition to any collection.
Experience Prodesign’s 2025 collection and discover how craftsmanship and bold innovation come together to shape eyewear that inspires.
About Prodesign
Prodesign Denmark is a Danish brand that creates eyewear combining Scandinavian minimalism with a touch of bold creativity. Founded in 1973, the brand has over 50 years of experience crafting frames that strike a balance between functionality, comfort, and aesthetic appeal.
Rooted in the principles of clean, sleek Danish design, Prodesign Denmark embraces simplicity without having to compromise on style. Their collections feature lightweight materials, subtle details, and innovative techniques that cater to a wide variety of face shapes and preferences. Using titanium for flexibility or refined acetate for a polished look, Prodesign Denmark frames prioritize both quality and wearability.
What sets the brand apart is its ability to seamlessly integrate modern design trends with timeless silhouettes. By blending subtle colors, interesting textures, and intricate shapes, Prodesign Denmark offers eyewear that feels fresh while retaining a classic, enduring charm. The result is versatile eyewear that can complement everyday outfits as well as more fashion-forward looks.
As an independent eyewear brand, Prodesign Denmark continues to push boundaries with its commitment to craftsmanship and attention to detail. Each frame is designed with a focus on enhancing natural facial features, ensuring a harmonious fit that reflects the Scandinavian ethos of understated elegance.
With a strong legacy in eyewear design, Prodesign Denmark remains a go-to brand for optical professionals and consumers seeking eyewear that embodies comfort, quality, and stylish simplicity.
Read more about this brand on TEF Magazine or visit their website.
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