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The UK’s premier optical exhibition, 100% Optical, set to take place from March 1-3, 2025, at London’s ExCeL, is preparing to welcome over 200 new brands, with a strong emphasis on independent eyewear labels. Organizers have unveiled an exciting lineup of must-see exhibitors, reflecting the industry’s increasing demand for originality and craftsmanship.
One of the event’s highlights, the 100% Studio, backed by Nikon Lenswear UK, will once again serve as a hub for pioneering independent eyewear designers known for their artistry, creativity, and technical excellence. Owing to the resounding success and growing demand for this exclusive section, organizers are enhancing its size, layout, and overall experience this year. With 12 new stands and a fresh, upscale aesthetic, the revamped space promises to provide a more refined and luxury-driven buying experience.
Among the distinguished brands set to feature in 100% Studio are DITA, MYKITA, l.a.Eyeworks, L.G.R., De Rigo, Chopard Eyewear, VAVA, Fleye Copenhagen, Einstoffen, Clayton Franklin Eyewear, Marma, Danielle Rattray, ORGREEN, Paname, Blackfin, Caseco, Evil Eye, Kirk & Kirk, Blake Kuwahara, and other top-tier independent labels.
Adding to the dynamic atmosphere, Nikon Lenswear UK will host exclusive happy hour sessions on Saturday, March 1st, and Sunday, March 2nd, featuring a live DJ, giving attendees an opportunity to network and connect in a lively, engaging environment.
Located close to 100% Studio, the event’s renowned Catwalk Show will take place three times a day throughout the exhibition, offering visitors a dose of style inspiration before exploring the latest eyewear trends on the show floor.
Additionally, the Dispensing Workshop, a hands-on experience hosted by ABDO and AOP, will be stationed nearby. This interactive space allows visitors to work alongside highly skilled craftsmen, providing a rare opportunity to witness and engage in the art of frame making and fitting.
“We’re really proud of the range of exciting new brands we’ve attracted to the show this year. Their presence and that of our existing brands, many of which have been on this journey with us from the start, reflects the vibrancy and innovation within our thriving industry. “
It’s inspiring to see this area of the exhibition growing from strength to strength, showcasing the very best in optical design, technology, and craftsmanship. 100% Optical isn’t just a celebration of our industry’s achievements but also a platform to drive its future forward. 2025 is all about ‘focusing on the future’, and by welcoming and opening up the show to more international and independent brands, we get a glimpse into trends and what lies ahead in the optical world.”
A key component of the event, 100% Ophthalmology, will return for its second edition, catering to ophthalmic surgeons and their teams. This specialized sector will include a dedicated Ophthalmology Theatre and a carefully crafted educational programme, ensuring valuable insights across the three-day event.
As Europe’s fastest-growing optical exhibition, 100% Optical continues to set new benchmarks, offering a dynamic platform for business, education, and trend exploration in the optical industry.
About 100% Optical
100% Optical 2026
February 28 - March 2, 2026
Excel London, United Kingdom
100% Optical is the UK’s largest optical trade show, uniting eyewear, lenses, technology, and education under one roof. Explore 250+ exhibitors and 5,000+ brands, meet 11,000+ peers, and earn CPD points through the AOP-curated programme. If you work in optics, this is your must-attend show at ExCeL London.
Square meters
Exhibitors
Visitors
Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
Be part of Europe's fastest growing optical event for the international community. If you are part of the optical industry, this is a must-attend event for you to grow your professional network and business in the UK and international market. Bookings for 100% Optical 2026 are filling up fast and spaces are limited.
More news on 100% Optical
100% Optical 2026 // CPD Speaker Lineup Announced
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100% Optical // 2026 Exhibitor Line-Up
The UK’s largest optical show, 100% Optical, returns to London’s ExCeL from 28 February to 2 March 2026. This year’s edition promises a vibrant mix of independent, returning, and debut brands showcasing the latest in eyewear, eyecare, and innovation.
100% Optical 2026 // First CPD Sessions Revealed
100% Optical 2026 returns to London’s Excel from 28 February to 2 March 2026, introducing its new tagline “where eyewear meets eyecare.” The first 100% Optical CPD sessions are now confirmed, alongside the return of the 100% Studio independent eyewear showcase—bringing together innovation, education, and bold design.
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Entries are officially open for the Love Eyewear Awards 2026 at 100% Optical, the UK’s biggest optical exhibition. With a prestigious judging panel representing every corner of the eyewear world, the awards celebrate creativity, innovation, and excellence across the optical industry.
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100% Optical // 2025 Education Program
Seminar bookings for 100% Optical, taking place at London’s Excel from 1st to 3rd March 2025, have been confirmed by the organisers in collaboration with the AOP, the event’s long standing education partner.
100% Optical // Exhibitor list now live
Organisers of the UK’s largest optical event, 100% Optical, have revealed the first wave of top brands who’ll be exhibiting at Europe’s fastest growing optical event when it returns in March.
100% Optical 2025 // Registration now live!
It’s time to ‘focus on the future’ with 100% Optical as they announce registration going live, a new look and website, confirmed sponsors and additional features for the 2025 exhibition.
