100% Optical 2026:
Where Eyewear Meets Eyecare
100% Optical 2026, the UK’s largest optical event, will once again transform London’s Excel into the beating heart of the optical world from 28 February to 2 March 2026.
Co-located with 100% Ophthalmology, this year’s show introduces the new tagline “where eyewear meets eyecare,” reflecting the event’s unique balance between clinical excellence and creative innovation.
In partnership with the Association of Optometrists (AOP), the 2026 edition of 100% Optical CPD sessions will feature over 100 hours of accredited education, designed to support professionals across the optical spectrum. Topics will span myopia management, glaucoma, AI, anterior segment disease, and inclusive communication, ensuring every attendee can strengthen their practice and stay ahead of the curve.
A Hub for Learning and Collaboration
The education programme of 100% Optical 2026 will be spread across several dedicated hubs and theatres:
-
The Main Stage
-
AOP Lounge
-
Optical Academy
-
Dispensing Workshop
-
Future Practice – Contact Lens Hub (hosted by Alcon)
-
Optical Suppliers Association (OSA) Lounge
-
100% Catwalk
-
100% Ophthalmology
Each zone within 100% Optical CPD sessions will host a mix of lectures, workshops, peer reviews, and live discussions, giving visitors the opportunity to engage directly with leading experts and industry peers.
A Hub for Learning and Collaboration
The education programme of 100% Optical 2026 will be spread across several dedicated Session Highlights
Among the key sessions announced for the 100% Optical 2026 CPD programme:
-
Interesting cases in anterior uveitis – Matthew Chan, Optometrist at Bristol Eye Hospital
-
Eye health for all – tackling glaucoma together – Robyn Asprey, Development Manager at Glaucoma UK
-
Remediation in fitness to practise proceedings – is it worth it? – Eleanor Curzon, Barrister at 23 Essex Street Chambers
-
Accessible communication and the art of effective symptoms and history taking – Dr Louise Gow and Preeti Singla, RNIB
The co-located 100% Ophthalmology area will also offer cutting-edge sessions, such as:
-
Transforming ophthalmology with Artificial Intelligence – Professor Pearse Keane, UCL & Moorfields Eye Hospital
-
Stroke-related visual impairment consequences – Professor Fiona Rowe, University of Liverpool
-
Dua’s layer: the challenges of a new discovery – Professor Harminder Dua, Nottingham University
-
Orthoptics crash course for eye care professionals – Alis Sejourne, Barts Health NHS Trust
Quotes and Insights
“Next year’s education programme promises to cover a wide variety of peer-reviews, lectures, and interactive sessions that cater to the needs of all practitioners and industry professionals looking to broaden their knowledge and improve their practice.”
This focus on inclusive, practical learning reinforces 100% Optical 2026 as a must-attend event for optical professionals eager to enhance both their clinical and business expertise.
100% Studio: The Home of Independent Eyewear
Returning as one of the most anticipated attractions of the show, the 100% Studio independent eyewear showcase (sponsored by Nikon Lenswear UK) will once again celebrate the bold, the bespoke, and the beautifully made. Designed for fashion-forward practices, this space highlights standout independent brands such as Caroline Abram, Ørgreen Optics, Götti, and Mykita.
The 100% Studio independent eyewear area perfectly captures the event’s creative spirit, offering a unique platform for designers who combine artistry with craftsmanship. By uniting style and substance, 100% Optical 2026 continues to serve as the meeting point where eyewear meets eyecare, inspiring both opticians and designers to push the boundaries of the industry together.
Conclusion
From its dynamic 100% Optical CPD sessions to the inspiring 100% Studio independent eyewear displays, 100% Optical 2026 promises to deliver an unmatched experience that celebrates every facet of the optical industry. Education, innovation, and independent design will converge once again in London—proving why this show remains the unmissable destination for eye care and eyewear professionals worldwide.
About 100% Optical 2026
100% Optical 2026
February 28 – March 2, 2026
Excel London, United Kingdom
100% Optical is the UK’s largest optical trade show, uniting eyewear, lenses, technology, and education under one roof. Explore 250+ exhibitors and 5,000+ brands, meet 11,000+ peers, and earn CPD points through the AOP-curated programme. If you work in optics, this is your must-attend show at ExCeL London.
Square meters
Exhibitors
Visitors
Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
Be part of Europe’s fastest growing optical event for the international community. If you are part of the optical industry, this is a must-attend event for you to grow your professional network and business in the UK and international market. Bookings for 100% Optical 2026 are filling up fast and spaces are limited.
More news on 100% Optical
100% Optical // 2026 Exhibitor Line-Up
The UK’s largest optical show, 100% Optical, returns to London’s ExCeL from 28 February to 2 March 2026. This year’s edition promises a vibrant mix of independent, returning, and debut brands showcasing the latest in eyewear, eyecare, and innovation.
100% Optical // Love Eyewear Awards 2026
Entries are officially open for the Love Eyewear Awards 2026 at 100% Optical, the UK’s biggest optical exhibition. With a prestigious judging panel representing every corner of the eyewear world, the awards celebrate creativity, innovation, and excellence across the optical industry.
100% Optical 2025 // Surge in Senior Talent
100% Optical 2025 Sees Surge in Senior Talent with Significant Growth in Optometrists, Buyers, and Ophthalmologists.
VANNI // LOVE Eyewear Award for Embrace
VANNI EMBRACE by Elisa Alberti wins “Women’s Sunglasses Frame of the Year” at the 2025 Love Eyewear Awards by 100% Optical.
100% Optical // Top 10 Must-Sees for 2025
100% Optical shares their top recommendations for visitors coming along to the must-attend event for the optical industry in the UK.
100% Optical // 2025 Showcases Must-See Eyewear Brands
100% Optical 2025 is preparing to welcome over 200 new brands, with a strong emphasis on independent eyewear labels.
100% Optical // 2025 Education Program
Seminar bookings for 100% Optical, taking place at London’s Excel from 1st to 3rd March 2025, have been confirmed by the organisers in collaboration with the AOP, the event’s long standing education partner.
100% Optical // Exhibitor list now live
Organisers of the UK’s largest optical event, 100% Optical, have revealed the first wave of top brands who’ll be exhibiting at Europe’s fastest growing optical event when it returns in March.
100% Optical 2025 // Registration now live!
It’s time to ‘focus on the future’ with 100% Optical as they announce registration going live, a new look and website, confirmed sponsors and additional features for the 2025 exhibition.
100% Optical // Media 10 Sells London show to CloserStill
Media 10 today announced the sale of 100% Optical to CloserStill Media. The deal is the second time that the privately-owned organiser has divested a large scale trade show, following the acquisition of Design Shanghai by Clarion in 2019.










