100% Optical // Top 10 Must-Sees for 2025

Visitors can look forward to an insightful education programme, in partnership with the Association of Optometrists (AOP), the latest in optical fashion, design, and cutting-edge equipment and technology, the return of 100% Ophthalmology, a co-located event—the first in the world to bring together optometry and ophthalmology under one roof—plus a host of exciting happy hour networking opportunities.

Here are the highlights not to be missed across the three-day show: 

• David Beckham at the Central Bar – This year, Safilo will launch Eyewear by David Beckham at 100% Optical. Visitors can explore the latest collection and shopping experience in the exclusive Eyewear by David Beckham Lounge, as well as an unforgettable opening night party with sponsored drinks as Beckham takes over the Central Bar! 

• Paddington takes over the eyewear industry– Coral Eyewear has partnered with Studiocanal Kids & Family to introduce a collection of glasses and sunglasses featuring the beloved bear and will be launching the collection with a sneaky appearance by one of the most iconic characters in the world on Sunday 2 March.

• 100% Studio (sponsored by Nikon Lenswear UK) – a bigger, bolder and enhanced dedicated area featuring new brands, 12 new stands, an exciting line of up independently handcrafted eyewear, with a promise of a sleek and high-end luxury buying experience. The area is committed to championing the industry’s leading independent eyewear brands that honour craftmanship, creativity and innovation. 

• Networking in abundance – Nikon Lenswear UK is set to provide four happy hour sessions at 100% Studio on Saturday 1st and Sunday 2nd March with a live DJ setting the scene for networking. New for this year, The Optical Women’s Association (OWA) is hosting ‘Sparkles & Sips’, another fantastic opportunity to network between 4 and 5pm on 1st March at the Catwalk.

• 100% Ophthalmology and 100% Optical under one roof – during the three-day exhibition, ophthalmology specialists will come together and work collaboratively with optometrists, dispensing opticians and the wider optical industry. 

• Focus on the future – entering a new decade, visitors and exhibitors can expect some distinct updates and new features from a contemporary brand refresh, new-look website and tagline, a bigger and bolder Central Bar, as well as a reimagined floor plan to further hero the 100% Studio and independent brands.

• Live catwalk shows – check out the latest in fashion and design during the show’s popular catwalk performances up to three times per day.

• World-class education programme – another year of thought-provoking seminars, discussion workshops, peer reviews and lectures by some of the industry’s top leading names. In collaboration with the AOP, the event’s long standing partner, 100% Optical will be offering 100 hours of CPD sessions and 1-3 points across all sessions. 

• International appeal – of the 250 exhibitors and 5,000 brands heading to the UK’s largest optical event- hundreds of new brand names feature on the exhibitor list including a host of international brands such as Bellinger, VAVA, LumiThera, POLAR, Reichert/Ametek, MYKITA and more.

• Love Eyewear Awards – Following another year of record-breaking entries, the winners will be announced on the Catwalk at 5pm on Saturday 1st March. A panel of industry experts and optical enthusiasts came together ahead of the highly-anticipated awards ceremony to carefully shortlist the entries. 

There’s still time to register for free. For more information about 100% Optical 2025 and to register for the show visit.