Must See at 100% Optical 2026

A curated Must See selection of independent eyewear brands at 100% Optical

Must See at 100% Optical London 2026 brings independent eyewear into focus, highlighting brands that stand out through design integrity, craftsmanship, and a clear point of view. This curated selection gathers exhibitors shaping today’s optical landscape, from technically minded innovators to collections rooted in material knowledge and distinctive character.

This guide is designed to help you navigate the halls with purpose. Whether you’re looking for new collections, fresh ideas, or meaningful conversations in London, these are the brands worth adding to your 100% Optical route.

100% Optical exhibitors guide:

Albert I’mStein

Stand B31

Albert I’mStein is an independent eyewear brand, recognised for balancing playful character with technical precision. The brand has built a strong following among opticians who appreciate frames that feel expressive yet engineered for everyday comfort. Its signature FUN & HAPPY spirit runs through the collections, combining confident design with practical wearability.

At 100% Optical London, Albert I’mStein officially presents its vision to the UK optical industry. With more than 15 new designs introduced each year and recent recognition at the LOVE Eyewear Awards, the stand showcases a collection where high-fashion attitude meets contemporary eyewear design.

For opticians looking to introduce fresh energy and distinctive personality to their boards, Albert I’mStein offers a globally established yet locally emerging proposition.

Model wearing Albert I’mStein round acetate optical frame with expressive design

Man wearing Albert I’mStein rectangular acetate frame with modern styling

Model wearing Albert I’mStein geometric optical frame with colourful detailing

Albert I’mStein textured acetate eyewear with sculpted bridge and layered colour finish.

Front view of Albert I’mStein acetate glasses featuring architectural bridge design and layered tones.

Albert I’mStein round acetate eyewear with patterned finish and slim metal temples.

Side view of Albert I’mStein round glasses highlighting patterned acetate and slender temples.

Albert I’mStein geometric eyewear with colour-block acetate rims and slim metal structure.

Front view of Albert I’mStein geometric glasses with contrasting acetate rims and metal bridge.

For opticians looking to introduce fresh energy and distinctive personality to their boards, Albert I’mStein offers a globally established yet locally emerging proposition. This is a stand for those ready to explore eyewear that blends creativity with consistent technical execution.

See Albert I’mStein at stand B31 and discover where high fashion attitude meets contemporary eyewear design.

Blackfin

Stand C33

Blackfin is an Italian eyewear brand rooted in titanium engineering and independent production in the Dolomites. The collection is defined by structural clarity, lightweight construction, and a disciplined approach to material innovation. Rather than relying on decorative elements, Blackfin builds its identity through precision, durability, and a consistent high-tech aesthetic that resonates with opticians looking for performance-led design.

At 100% Optical London, Blackfin presents Vitra, a new concept where titanium meets a proprietary transparent polymer. The collection explores the relationship between lightness and strength through VitraCore fronts paired with weld-free aerospace-grade titanium components and a concealed micro-hinge system.

Eight optical styles for men and women highlight refined shapes, technical comfort, and efficient lab processing, offering a fresh yet coherent extension of the brand’s material language.

Blackfin Vitra eyewear with transparent front and titanium structure from the new Blackfin collection

Model wearing Blackfin Vitra titanium eyewear with transparent polymer front and minimalist design

Blackfin Vitra titanium optical frame in red with transparent front and high-performance construction

Red transparent Blackfin Vitra optical frame with titanium temples and lightweight design

Blackfin Vitra titanium optical frame with transparent front and lightweight construction

Blackfin Vitra eyewear with fully transparent front and titanium components

Transparent gold-toned Blackfin Vitra eyewear with lightweight titanium construction

With Vitra, Blackfin expands its exploration of lightweight construction while staying true to its engineering-driven philosophy. This is a stand for opticians who appreciate technical clarity, material innovation, and frames designed with long-term reliability in mind.

See the Blackfin Vitra collection at stand C33 and experience the precision where light meets titanium.

Bird Eyewear

Stand C32

Bird Eyewear is a British independent brand known for bold colour, sculptural silhouettes, and responsible materials. The collection combines low-carbon bio-acetates and recycled metals into frames that stand out while remaining practical for everyday wear. With a strong focus on personality, sustainability, and retail support, Bird appeals to opticians seeking eyewear with both visual impact and commercial relevance.

At 100% Optical London, Bird Eyewear presents Vibrant Nature, a line-up of rich colour, confident shapes, and a mix of chunky acetate and recycled metals. Angular profiles and modern hexagonal designs lead the range, supported by refreshed classics and sun-clip options.

They will also highlights flexible wholesale and consignment models, frame swap support, and display systems designed to strengthen in-store presentation.

Model wearing Bird Eyewear frame from the Vibrant Nature collection with colourful bio-acetate design

Close-up of Bird Eyewear sustainable frame made from plant-based Plantix material and recycled elements

Bird Eyewear colourful frames made from plant-based materials promoting sustainable eyewear design

Bird Eyewear frame with clip-on sun lenses showcasing colourful sustainable design

Bird Eyewear optical frame in rich sunset tones with bold acetate construction

Bird Eyewear optical frame in red and teal acetate with modern rectangular shape

Blue Bird Eyewear optical frame with structured shape and lightweight bio-acetate construction

Bird continues to combine distinctive design with practical support for independent retailers. For opticians seeking colour, sustainability, and a commercially engaged partner, this stand offers both visual energy and a solid business conversation.

Find your Bird at stand C32 and discover eyewear that refuses to blend in.

Hoffmann Natural Eyewear

Stand B11 (Glasseswebb)

Hoffmann Natural Eyewear is a German brand known for handcrafted frames made from natural horn and precious materials. Since 1978, the company has built its identity on meticulous handwork, material expertise, and a quiet luxury expressed through texture and finish. Alongside horn, the collection now includes titanium and refined sterling silver, all produced with a focus on durability, individuality, and artisanal precision.

Hoffmann presents its latest designs, including a notable collaboration with Thierry Lasry. The partnership brings together two distinct design approaches, combining contemporary silhouettes with traditional horn craftsmanship and carefully balanced detailing.

Visitors can also explore recent additions across horn, titanium, and precious metal pieces, reflecting the brand’s continued evolution while staying rooted in its workshop-driven heritage.

Model wearing Hoffmann Natural Eyewear titanium optical frame with minimalist design

Hoffmann Natural Eyewear horn optical frame in black with classic handcrafted finish

Model wearing Hoffmann Natural Eyewear handcrafted horn frame with timeless round shape

Hoffmann Natural Eyewear square horn optical frame with layered natural texture

Hoffmann Natural Eyewear horn sunglasses with gradient lenses and sculptural shape

Hoffmann Natural Eyewear horn optical frame in grey with handcrafted detailing

Green Hoffmann Natural Eyewear horn optical frame with bold structure

Hoffmann Natural Eyewear cat-eye horn optical frame in layered natural tones

With decades of experience and a reputation for consistency in the luxury segment, Hoffmann offers opticians a collection defined by authenticity and material depth. For those seeking handcrafted eyewear with lasting value, this stand invites a closer look and conversation.

See Hoffmann Natural Eyewear at stand B11 to check the latest styles and innovative design features.

Wolf Eyewear

Stand G20

Wolf Eyewear is a British brand known for bold colour, confident shapes, and a playful approach to acetate design. Built as an alternative to safe, predictable eyewear, the collection focuses on expressive frames produced in small batches, with colour running through the material rather than sitting on the surface. The result is a range that feels individual, vibrant, and unmistakably recognisable on the board.

At 100% Optical London, Wolf returns with its latest collection of distinctive acetate frames, including the signature Parrots and the new Rebel Capsule. Expect strong colour combinations, modern silhouettes, and limited runs that ensure exclusivity for independent retailers.

Each frame is designed to stand out without sacrificing wearability, giving opticians a colourful counterpoint to more conventional collections while keeping the offer commercially grounded.

Man wearing Wolf Eyewear optical frame with layered colour acetate design

Woman wearing Wolf Eyewear colourful optical frame from the latest collection

Blue Wolf Eyewear optical frame with tortoiseshell temples and bold colour detailing

Round Wolf Eyewear optical frame in purple and black with colourful inner detailing

Wolf Eyewear rectangular optical frame in green and yellow acetate with bold styling

Multicolour Wolf Eyewear optical frame with layered acetate and distinctive pattern

Wolf Eyewear metal optical frame with patterned acetate temples and geometric shape

Wolf continues to build its reputation as a brand for stores that want personality on display and colour that carries through the entire frame. For independents looking to add energy and individuality to their selection, this is a stand worth stepping into and exploring.

See Wolf Eyewear at stand G20 and step into the spotlight with Life in Colour.

MOREL

Stand F40

MOREL returns to London with its new Special Edition ENIGMA, a collection that blurs the line between fantasy and reality through color, transparency, and artistic expression. Conceived as an open-ended creative exploration, ENIGMA unfolds in daring two-tone combinations and luminous acetate structures, where weightless transparencies meet grounded, saturated solids.

Beyond the visual impact, ENIGMA carries everything that defines MOREL’s technical signature. Patented hinges, mastered comfort, and millimetric finishing precision ensure that each frame remains as wearable as it is expressive, balancing artistic freedom with functionality. Every model becomes a character, intriguing and magnetic, intentionally leaving space for interpretation rather than explanation, inviting the wearer to project a story into the design.

MOREL ENIGMA turquoise two-tone acetate eyewear from the ENIGMA Special Edition shown at MIDO Milano 2026

MOREL ENIGMA dark blue layered acetate designer eyewear from the Special Edition collection at MIDO 2026

MOREL ENIGMA yellow two-tone acetate eyewear from the Special Edition collection at MIDO Milano 2026

Discover MOREL and the ENIGMA Special Edition at stand F40, and experience how imagination, craftsmanship, and innovation come together on the show floor.

Henau

Stand B33A

Henau is a Belgian design house that approaches eyewear as a cultural object, positioned at the intersection of design, architecture, and artisanal craftsmanship. For more than 25 years, the brand has developed frames defined by clean lines, carefully considered proportions, and a refined use of colour and material. Each collection reflects a thoughtful design process rooted in European creativity and technical precision.

At 100% Optical London, Henau will present its latest collections, developed in Belgium, France, and Japan. Expect new shapes, subtle colour compositions, and a continuation of the brand’s disciplined approach to form and material.

Their stand offers an opportunity to explore frames that balance artistic expression with everyday wearability, all produced with a strong focus on quality and consistency.

Model wearing white Henau optical frame with bold geometric design

Green Henau round acetate optical frame with architectural design and clean lines

Blue Henau rectangular optical frame with modern shape and refined acetate finish

Henau optical frame with geometric aviator shape and gradient acetate detailing

Henau continues to build a collection for opticians who value design integrity, quiet character, and long-term relevance on the board. This is a stand for those who appreciate eyewear as a considered design object as much as a functional product.

See Henau at stand B33A and step into a world where design, architecture, and craftsmanship meet.

100% Optical London highlights 2026

100% Optical is not about walking every aisle, it’s about finding the stands that speak your language. These selected brands represent clear identities, thoughtful collections, and independent energy that rewards a slower look.

I hope you can use this Must-See list as your compass on the London show floor, to move with curiosity, trust your eye, and leave room for the unexpected. Because the best discoveries at 100% Optical rarely happen in a hurry, and London always rewards those who take the time to look twice.

I won’t be walking the halls in London this time, as baby duties are calling at home, but I will be there in spirit. I’ll be following the show closely, connecting with many of the brands that make 100% Optical such a vibrant gathering, and sharing my passion for independent eyewear design with you along the way. And remember… together, we’re saving the world from mediocre eyewear.

– Maarten Weidema –