Bird Eyewear new collection:
A season of innovation and style
The Bird Eyewear new collection has landed, and it’s a celebration of bold design, natural colours, and eco-conscious innovation.
Leading the release are two standout frames, The Hawk and The Kite, which embody Bird’s adventurous spirit while offering independent optical practices fresh styles that balance personality with everyday wearability.
This season also introduces clip-on sun lenses for Bird’s most popular optical designs, giving wearers seamless versatility as they transition from clear lenses to full sun protection. With this feature, Bird continues to prove that style and practicality can coexist in a single frame.
Bird Eyewear The Hawk and The Kite:
Distinctive frames with natural inspiration
Among the highlights, the Bird Eyewear The Hawk and The Kite stand out as defining models in the new collection.
The Hawk is a defining piece in the Bird Eyewear new collection, designed with a confident silhouette that feels both familiar and fresh. Its rounded shape is balanced with subtle angles, giving it a structured yet approachable look. Available in bold natural colourways such as Ruby, Demi Pink, and classic Tortoiseshell, the Hawk is a versatile frame that adapts easily to different personalities while maintaining Bird’s signature eco-conscious craftsmanship.
The Kite takes a more architectural approach, offering a bold rectangular profile that stands out with clarity and precision. Designed for those who favour sharp lines and statement eyewear, the Kite blends modern geometry with Bird’s signature use of vibrant natural tones, including deep blue and noir finishes. As part of the Bird Eyewear new collection, it reflects a forward-thinking spirit while remaining grounded in sustainability and comfort.
Supporting Bird Eyewear independent opticians
At the heart of this launch is Bird’s commitment to supporting Bird Eyewear independent opticians with initiatives designed to make curating collections simple and flexible. The free swaps policy allows optical practices to adjust their ranges throughout the year, keeping displays fresh and aligned with seasonal demand. This ensures opticians can offer customers the latest designs without unnecessary stock pressures.
Bird also continues to lead the way in sustainability. As the only UK eyewear brand offering a free recycling scheme for its stockists, Bird provides a practical solution to the industry-wide problem of frame waste. Founder Ed Bird explains,
“Independent opticians are at the centre of everything we do. Our latest range and ongoing initiatives reflect our commitment to delivering innovation, style, and practical solutions that benefit both stockists and the planet.”
A collection made for nature lovers
For opticians seeking innovation and for customers inspired by nature, the Bird Eyewear new collection delivers both. With versatile clip-on lenses, sustainable practices, and standout frames like The Hawk and The Kite, this launch captures the essence of eyewear that is stylish, practical, and environmentally responsible.
The collection is available now through the network of Bird Eyewear independent opticians.
About Bird Eyewear
The more time we spend looking at nature, the better we feel and the more likely we are to nurture it. That is why Bird Eyewear we believes everyone has the right to see nature and be inspired by it. They craft gorgeous frames from materials that don't trash the planet, from materials like bio-acetate, recycled metals, and repurposed materials.
Their promise is simple: to offer you frames that are easy on the eyes and the earth, from a team that's fighting for you to see more natural beauty, not less.
And that is not just slapping a "green" label on their frames and calling it a day. Being the highest scoring B Corp in the eyewear sector is a big deal. It shows Bird is all in on making a positive impact, socially and environmentally, but it also means they're an open book about their impact, ready to share the good, the bad, and the ugly.
Bird has been refining and redefining their packaging to have minimal impact on the environment since the day they started. Their newest addition is a hexagonal delight to their beloved nest box. They've teamed up with Flexi-hex and use their incredible paper sleeves to keep their Birds snug inside their boxes as they journey to find new faces.
Their boxes and packaging go above and beyond in more ways than one... they are made from over 85% recycled paper pulp while all virgin paper is FSC Certified.
Read more about this brand on TEF Magazine or visit their website.
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