LOFT Santa Monica 2025
CE Classes with Kayla Ashlee
LOFT Santa Monica 2025 introduces accredited CE classes by Kayla Ashlee of SPEXY alongside more than 90 eyewear collections in a brand-new venue.
This fall, the LOFT Eyewear Show returns to the West Coast with its debut in Santa Monica. Scheduled for October 24–25, 2025, the event promises an unforgettable weekend dedicated to true independent eyewear design.
For the first time ever, attendees will also have access to Kayla Ashlee SPEXY CE classes, bringing accredited education directly into the heart of the LOFT experience.
Kayla Ashlee SPEXY CE classes
As the founder of SPEXY, Kayla Ashlee has redefined how optical teams approach patient care and profitability. A certified optician, dynamic international speaker, and unapologetic industry disruptor, she is known for her direct, results-driven approach that resonates with optical professionals worldwide.
Her online platform, Spexy®, has become a vital resource for teams who want to create genuine, repeatable connections at every touchpoint.
Beyond her role as an educator, Kayla is also part of the TEF entourage and recently appeared as one of the models in our TEFdoesBOISEE lifestyle shoots, embodying the same authenticity and bold energy that she brings to the stage. At LOFT Santa Monica 2025, her CE classes will give attendees the chance to learn in person from a true force of change in the optical arena.
The LOFT Eyewear Show experience
LOFT Santa Monica 2025 will showcase over 90 eyewear collections, offering a welcoming, boutique-style atmosphere for opticians, buyers, and designers. The weekend opens with a Friday evening welcome party, followed by a full day dedicated to eyewear on Saturday. Guests can look forward to amenities including a barista, catering, and afternoon beverages, creating the perfect setting to discover the newest independent collections. Parking is available both on-site and nearby, ensuring easy access for visitors.
Easy booking and exclusive accommodations
The LOFT Online Appointment Book is live, allowing attendees to plan their meetings with exhibitors in one convenient place. Bookings can be made directly on the LOFT Eyewear Show website or through the partner mobile app.
To make travel easier, LOFT has secured exclusive hotel deals: the Eden Santa Monica, just a 10-minute walk from the venue (booking code GEYE at edensm.com), and the Hilton Santa Monica, with special rates available via hilton.com.
With its unique blend of education, independent eyewear design, and hospitality, LOFT Santa Monica 2025 is set to be one of the most important gatherings of the year. For details, updates, and bookings, visit www.lofteyewearshow.com.
About LOFT Santa Monica
LOFT Santa Monica 2025
October 24-25, 2024
Santa Monica Post Office | Santa Monica, USA
LOFT Eyewear Shows are returning to the West Coast this Fall in a completely new city and venue! The event is relocating to the beach at Santa Monica in a wonderful historic space; the breathtaking Santa Monica Post Office.
Square meters
Exhibitors
Visitors
The landmark Santa Monica Post Office—a legacy of the New Deal’s Public Works Administration—is now transformed into an immersive setting for independent designers to connect with optical retailers in a more intentional, inspired way. According to Mewha, LOFT has never been about traditional trade show dynamics.
“When looking for a location for our events, we seek spaces that resonate with our design aesthetic and that are conducive to creating an atmosphere that encourages the connections that we so love about these events.”
The story of the LOFT is one of passion and independence. The concept was born from the idea of community within the independent sector of the eyewear industry. In the beginning it was the driving momentum of something different that drew the companies together. Pretty soon the feeling started to become infectious as more and more eyewear junkies began to open new stores and boutiques. From those humble beginnings our show has expanded to cater for all these eclectic and fiercely independent design houses.
Now more than ever, the gap between mainstream and independent seems larger. Big box companies are consolidating and the product channels are ever more generic. Small independent designers are finally getting noticed as more and more business owners look for a point of difference. These treasures can be found in the independent eyewear movement worldwide. Niche eyewear shows are popping up all over the globe to foster this market. End consumers are being educated about design and small batch quantities, asking retailers to stock their favorite collections.
Read more about this show on TEF Magazine or visit their website.
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