LOFT creates “New York Eyewear Design Week”

Masunaga Optical

LOFT Eyewear Shows is pleased to announce the creation of the “New York Eyewear Design Week”. Its first edition is to be held in New York City from the 13th – 15th of March, 2025.

For its first edition in March 2025, Kering Eyewear and Thélios are to participate with independent showroom events.

The primary objective of this initiative is to foster a seamless, curated experience that brings together a diverse array of eyewear brands and industry stakeholders.

With the “New York Eyewear Design Week 2025” LOFT Eyewear Shows, Kering Eyewear and Thélios aim to deliver an unforgettable week of inspiration and innovation. The initiative is designed to benefit eyewear boutiques, industry buyers, optometrists, opticians, and their staff, offering them a rich, immersive experience in a city they know and love.

Masunaga Optical

The event promises not only to highlight the latest trends and innovations in eyewear but also to provide a stimulating environment where business and creativity intersect. There will be a full complement of Optometry and Optician Continuing Education as well as a space dedicated to machinery, software and Optometric needs. Stay up to date on their website for details of all events and happenings during the inaugural EYEWEAR DESIGN WEEK in 2025.

About New York Eyewear Design Week

LOFT Eyewear Events has been hosting an off-site event space since 2000 and will be celebrating 25 years since their fi rst event in NYC. Featuring brands such as Mykita, Bevel, Anne et Valentin, Theo, Blake Kuwahara, Kirk and Kirk, Matsuda, LA Eyeworks and Kuboraum, the LOFT event has become a staple in the eyewear event calendar. We will be adding a second space to showcase additional independent brands close to our location at Chelsea Industrial.

Kering Eyewear is part of Kering, a global Luxury group that develops a series of renowned Houses in Fashion, Leather Goods, and Jewelry. Founded in 2014, Kering Eyewear is the most relevant player in the Luxury Eyewear market segment. The Company designs, develops and distributes eyewear for a complete and well-balanced portfolio of 14 brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, Chloé, Alexander McQueen, Montblanc, Dunhill, Alaïa, and Puma , together with its proprietary brands
LINDBERG, Maui Jim, and Zeal Optics.

Born from the will of LVMH Group , world leader in luxury, to establish itself in the eyewear sector, Thélios Designs, produces and distributes sunglasses and optical frames for some of its most prestigious Maisons: Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, Bulgari, TAG Heuer and Fred. In addition, Thélios owns two proprietary brands, Barton Perreira and Vuarnet. With its Manifattura, located in Longarone, Italy, Thélios blends the distinct identity of each Maison with Italian craftsmanship to create exceptional luxury eyewear.

Vision Week New York is also taking place over the same days and is the brainchild of Erich Mattei and Paul Mormon O.D. The event will be providing Continuing Education and Business Builder seminars along with a forum for machinery, software and other Optometric needs at the Times Center.

Read more about this brand on TEF Magazine or visit their website.

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