LOFT NYC, the largest annual independent eyewear show in the US, is preparing for increased crowds in this post-pandemic recovery.
The event will run from March 16 – March 19 at the familiar Hudson Mercantile event space at the corner of 10th and West 36th St in New York City.
LOFT Eyewear Shows have set the standard for independent eyewear events in North America since 2000. This year will mark the second New York Event since the pandemic shut down trade events across the world.
Founder, Richard Mewha, is very optimistic about this year’s event,
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The LOFT Gallery floor was introduced a few years ago to accommodate many new and interesting independent brands to the ever popular event, including designers that use innovative and new materials such as acrylic, buffalo horn, wood, vinyl and carbon fiber.
LOFT NYC also implemented a brand new online booking site/app in 2022 that is available through the event website, allowing buyers to easily schedule and manage their appointments across many different vendors right on their smartphones or other devices.
Marketing Director of LOFT Eyewear Shows, Louis Fullagar, said “We are super excited for another great event in New York City! Our new booking website has made the event so much easier for our show attendees to navigate their appointments and our vendors are reporting much greater engagement and advanced bookings. Our event is already famous for having excellent catering and beverage options which will again be a highlight. Our dedicated visitors will again have the unique opportunity of meeting their favorite eyewear designers and gather in-depth knowledge of the eyewear they sell in their stores every day.”
The LOFT NYC event runs an extra day (Thursday) to accommodate buyers and staff who are tied up with appointments elsewhere over the weekend. The event is fully catered including a coffee and breakfast each day and wine and beverages in the afternoon. LOFT NYC is also famous for it’s legendary themed industry parties and 2023 will see a return of the much-talked-about event. Keep an eye out for details coming soon.
Finding the LOFT is easy as it is just one block from the front door of the Javits Center at Hudson Mercantile, 500 W 36th St New York.
Read more about this show on TEF Magazine or visit their website.
