LOFT // San Francisco show Returns For 2024

Masunaga Optical

LOFT EYEWEAR SHOWS are the premier independent luxury eyewear events held annually in New York City and San Francisco. 

LOFT will return to San Francisco this Fall and will once again be held at the Fort Mason Center for Arts & Culture at Gallery 308.

This historic venue is set in the spectacular Northern Marina District of the city, just by Fishermans Wharf and features expansive views of San Francisco Bay and the Golden Gate Bridge. Surrounded by parkland, the Fort Mason Center is a vibrant cultural hub located within the Golden Gate National Recreation Area.

“We really love coming back to San Francisco. Fort Mason is always a spectacular venue. The views alone make this a very special event. We encourage vendors new and old to make this a must-see event on the eyewear show calendar. Change is in the air and intimate events like this are becoming much more preferable for many of our clients.”

Richard Mewha

Founder, LOFT Eyewear Shows

LOFT Eyewear Shows are the premier independent luxury eyewear events held annually in New York City and San Francisco. Since 2000, the LOFT events have showcased the most exclusive and cutting edge designers from around the world.

This year’s San Francisco event will take place over the weekend of October 5-6 2024 and will be open from 11.00am – 8.00pm on Saturday and 9.00am – 6.00 pm on Sunday. There is parking available at the venue and in the surrounding area. As usual there will be a barista, wine tasting, catering and afternoon beverages each day.

“Pioneering this event in San Francisco has always been a pleasure. There is a growing appetite for independent eyewear shows and this event is steadily growing in popularity. On the back of the major announcement of our plans to remain in New York, we acknowledge our vendors and their customers are keen for shows like this that have a completely different and relaxed vibe to major conference-type traditional events of the past”

Louis Fullagar

Marketing Director, LOFT Eyewear Shows

Keep an eye of the ever growing list of vendors for this year’s event on the LOFT Eyewear Shows website.

LOFT NYC 2025

March 13-15, 2025
Chelsea Industrial+Factory| NYC, USA

LOFT Eyewear Shows are the premier independent luxury eyewear events held annually in New York City and San Francisco. Since 2000, the LOFT events have showcased the most exclusive and cutting-edge designers from around the world.

Square meters

Exhibitors

Visitors

More than just a trade show, LOFT is a movement—a curated space where independent eyewear brands, opticians, and industry professionals come together to celebrate craftsmanship, creativity, and innovation. Unlike large corporate exhibitions, LOFT remains dedicated to fostering a relaxed, inviting atmosphere, where attendees can connect directly with designers and explore unique, cutting-edge eyewear.

“Looking back to when we started this event back in 2000 with just a couple of independent brands, our show has evolved into a very special highlight on the international trade calendar. As we were growing the event, the independent eyewear movement also grew and as such, we have been at the forefront of showcasing the most interesting eyewear designers and companies from all across the globe. Our diehard independent retailers and boutique owners look forward to meeting up in our space each year to catch up with their friends and colleagues.”

Richard Mewha

Founder, LOFT Eyewear Shows

For 25 years, LOFT has been at the forefront of independent eyewear, championing brands that push the boundaries of design and quality. The show has inspired spin-off events, collaborations, and a growing community of passionate eyewear enthusiasts who believe in artistry over mass production.

As an anchor event of the newly established Eyewear Design Week, LOFT continues to set the standard for what an independent eyewear event should be—a celebration of vision, creativity, and authenticity.

Whether you’re an eyewear professional, boutique owner, or designer, LOFT is the ultimate destination for discovering the finest independent eyewear the world has to offer.

Read more about this show on TEF Magazine or visit their website.

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