October 24-25, 2024
Santa Monica Post Office | Santa Monica, USA
LOFT Eyewear Shows are returning to the West Coast this Fall in a completely new city and venue! The event is relocating to the beach at Santa Monica in a wonderful historic space; the breathtaking Santa Monica Post Office.
The landmark Santa Monica Post Office—a legacy of the New Deal’s Public Works Administration—is now transformed into an immersive setting for independent designers to connect with optical retailers in a more intentional, inspired way. According to Mewha, LOFT has never been about traditional trade show dynamics.
“When looking for a location for our events, we seek spaces that resonate with our design aesthetic and that are conducive to creating an atmosphere that encourages the connections that we so love about these events.”
The story of the LOFT is one of passion and independence. The concept was born from the idea of community within the independent sector of the eyewear industry. In the beginning it was the driving momentum of something different that drew the companies together. Pretty soon the feeling started to become infectious as more and more eyewear junkies began to open new stores and boutiques. From those humble beginnings our show has expanded to cater for all these eclectic and fiercely independent design houses.
Now more than ever, the gap between mainstream and independent seems larger. Big box companies are consolidating and the product channels are ever more generic. Small independent designers are finally getting noticed as more and more business owners look for a point of difference. These treasures can be found in the independent eyewear movement worldwide. Niche eyewear shows are popping up all over the globe to foster this market. End consumers are being educated about design and small batch quantities, asking retailers to stock their favorite collections.
Read more about this show on TEF Magazine or visit their website.
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