VEE 2025 // Top10 Must-See Brands

I discovered the amazing frame designs by KIURV Atelier at the Anteprima, the pre-show of MIDO, where a selection of Made in Italy brands showcases their finest designs, and their bold and unique shapes immediately stood out.

Now for the first time in the U.S., KIURV Atelier presents its exclusive, limited, and numbered series of handcrafted eyewear.

Designed and meticulously assembled in their Atelier near Venice, each piece is a masterpiece of craftsmanship. 

Gold & Wood invites visitors to immerse themselves in a world where nature and artistry become one.

Each of their frame designs tells a unique story, shaped by rare woods, buffalo horn, and noble materials that embody the essence of time.

Gold & Wood eyewear reflects individuality, seamlessly blending tradition with innovation to achieve the perfect balance of elegance and character. 

DITA-Lancier introduces its latest optical collection, merging advanced technology with timeless design for superior style, comfort, and performance.

Crafted from ultralight, hypoallergenic titanium, these frames offer unmatched durability, corrosion resistance, and a barely-there feel. Ergonomic features include flex-fitting temples, anti-slip nose pads, and enhanced eye-rim depth for prescription adaptability. 

Founded in 1879, Erker’s 1879 is a fifth-generation heritage brand dedicated to the timeless craft of eyewear.

With over 145 years of expertise, they design contemporary classic frames that honor their legacy while embracing modern craftsmanship. Each pair is a statement of understated luxury, designed in sophisticated, subdued colorways that reflect a rich heritage and timeless aesthetic. 

5/10

Krewe

Booth A315

KREWE is an independent eyewear company inspired by the spirit, creativity, and collaborative nature of their home city, New Orleans.

Their collections are filled with wearable pieces of everyday luxury, thoughtfully designed frames constructed from plant-based acetates and premium metals in unique colorways, materials, and blends unseen anywhere else in the industry. 

Join Ronit Furst Eyewear at Vision Expo East and immerse yourself in the artistry of a family-owned brand led by renowned designer Ronit Furst.

Celebrated for their signature hand-painted frames, each piece is a true work of art, crafted with meticulous attention to detail and a passion for bold, creative expression.

Introducing SCOJO NYC 212, a stunning new addition to the world of eyewear.

Designed in the USA and distributed by OGI Eyewear, this collection blends modern sophistication, unparalleled craftsmanship, and accessible luxury.

Whether you prefer sleek, refined frames or bold statement pieces, SCOJO NYC 212 redefines contemporary eyewear with designs that look as good as they feel.

At Vision Expo East 2025, opticians can expect an immersive experience at the TPI (Tech Print Industries) booth, showcasing the future of 3D-printed eyewear.

Their highlight this season is the AI-designed Holiday Frame, a stunning blend of AI-driven precision and human artistry. 

Step into a new era of design excellence with Prodesign’s 2025 collection, a masterclass in innovation, premium materials, and striking aesthetics.

Designed to resonate across generations, this year’s collection reimagines classic styles with modern shapes, unique materials, and meticulously engineered details that enhance both personality and comfort.

Uncommon Eyewear offers fashionable men aged 35 to 55 timeless designs with modern functionality and innovative components. Crafted with premium materials and attention to detail, this accessibly priced collection is designed for men who value craftsmanship and individuality.

Uncommon features three distinct design stories and an expanded XL Fit range up to size 62. Each frame stands out with coining, cutouts, engraved bridges, casted temples, and unique colorations, redefining fashionable men’s eyewear.