Bridge:
the Power of Nature
Continuing its journey of exploration and self-expression, BRIDGE.pdi has launched its latest collection—an evolution that brings its signature style to new heights.
Rooted in the raw beauty of nature, this collection takes a bolder approach, combining natural inspiration with forceful design choices that make each frame a statement piece.
In this release, BRIDGE.pdi invites wearers to find their own sense of expression through a series of frames designed to empower. Each pair reflects nature’s strength and fluidity, encouraging wearers to embrace a personal journey and discover their unique style.
Prodesign // Bridge.pdi // Model ROCK
Sculpted by nature, ROCK is derived from the raw, organic beauty found in the earth’s natural elements. Its design is inspired by the rugged texture and solidity of stone, as if it were carved directly from the earth. The sculpted front curvature and organic form language give the frame a robust yet contemporary and sleek presence. It’s available in a characteristic marble with green lenses, cognac with brown lenses, matte black with red lenses, and olive green with brown lenses.
Prodesign // Bridge.pdi // Model IRON
A universal classic inspired by a universal element, IRON takes the timeless square frame and combines it with contemporary design choices to create a look that is both distinct and widely appealing. In spite of its slightly lighter design, it still maintains the signature BRIDGE.pdi features, such as the refined wirecore and hand-drawn crystal logo. It comes in classic tones: matte black with brown gradient lenses, smoke transparent with smoke lenses, bottle green with black lenses, and tortoise with brown gradient lenses.
Prodesign // Bridge.pdi // Model FLAME
FLAME draws inspiration from the dynamic expression of performance eyewear, blending biker-inspired aesthetics with the boldness of statement frames. Featuring cylindrical lenses, FLAME is defined by a visor-like shape and a high face curve that expresses power and speed — a true reflection of its name. It comes in a varied colourway, ranging from matte black with black lenses to matte Ivory with blue lenses, as well as two transparent models in smoke and pink with matching lenses.
In this release, BRIDGE.pdi invites wearers to find their own sense of expression through a series of frames designed to empower. Each pair reflects nature’s strength and fluidity, encouraging wearers to embrace a personal journey and discover their unique style.
With this collection, crossing the bridge means stepping into a world where the beauty of nature shapes design, inviting individuals to explore new facets of their own expression. Let nature’s power inspire your choice with BRIDGE.pdi’s newest collection, where style meets the essence of the wild.
About BRIDGE.pdi
Established in 2023, BRIDGE.pdi crafts eyewear rooted in the belief that life is meant to be explored endlessly and tailored to you walking down your own path — also when it comes to eyewear. The idea behind every frame is to inspire, excite and spark reflection, so you can cross over to a realm of expression that knows no bounds.
The Bridge name is a direct reference to the Bridge Quartz Crystal — a smaller crystal which sits within and protrudes out of a larger crystal. It marks a new brand connection to the Prodesign family, ‘bridging the gap’, towards explorative and daring journeys.
"BRIDGE is directly inspired by the raw elements of the earth, stones and minerals that surround all of us."
Designer:
Cathrine Colding Haugerud
About Prodesign
Prodesign is a high-quality eyewear brand founded in Denmark. Ever since its beginning in 1973, they’ve believed that eyewear is much more than its function. They’re combining a deep expertise in optics with a strong focus on design — shaping and refining every frame until the expression is just right. Theiriconic collections are broad in variety, yet always unique because working with no middle ground is their signature. They’re using craftsmanship and design to give everyone an opportunity to truly express themselves – simply through their choice of eyewear.
Read more about this brand on TEF Magazine or visit their website.
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