Prodesign
When style and technicity converge
Since its founding in 1973, Prodesign has remained true to the rich heritage of Danish craftsmanship, a tradition that continues to shape the brand’s approach to eyewear design today. For Prodesign, exceptional eyewear is a work of art, carefully crafted inside and out, a dedication that sets their frames apart.
Each piece in their latest collection embodies this philosophy, spanning from timeless classics to bold, progressive designs. Whether distinguished by a striking appearance or by subtle, innovative details, every Prodesign frame offers a unique style that’s crafted to make a lasting impression.
ALUCORNER: “Precision in every detail”
ALUCORNER is designed with both form and function in mind. With a front and temples crafted from aluminum, the frame offers durability and a lightweight feel. The built-in flex provides enhanced comfort for all-day wear, while the easily mountable lenses add practicality to the design. The attention to detail in ALUCORNER’s design is evident in every aspect of the frame.
CONNECT: “A testament to functional beauty”
This design features a countersunk hinge, allowing the temple to lie flush without any protrusions, creating an undisturbed finish. Named for the seamless way the temple connects to the front in a smooth cylindrical shape, CONNECT is a testament to functional beauty. It’s made from durable titanium fronts and stainless-steel temples to ensure both strength and style.
PROFLEX ACE: “Design meets technical precision”
PROFLEX ACE represents everything Danish Design is about. With the carefully crafted, flexible titanium temples designs, PROFLEX inherits a flex zone that’s milled into the temple in one, flexible flow. In every aspect, PROFLEX ACE reflects our commitment to crafting eyewear with a focus on both aesthetics and high functionality.
CENSUR: “A testament to unbounded creativity”
CENSUR embodies a bold fusion of creativity, design, and artistry, challenging traditional boundaries while embracing a futuristic, industrial aesthetic. The concept behind CENSUR originated from an internal design session where rules were set aside, allowing creativity to push the limits of traditional eyewear design.We’re also proud to announce that CENSUR has won the Silmo d’Or 2024 in the category “Sunglasses – Eyewear designer”, and the TEF crew voted for it for sure!
About Prodesign
Prodesign is known for its comfortable yet stylish eyewear. They stay true to their Danish design heritage with their focus on functionality, clean lines, and great craftsmanship. Every item in their new collection highlights the seamless merging of form and function.
Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong as a bold and independent new design. Yet, the brand stays true to who they are through the continued use of our most popular signature hinges and metal combinations together with new innovative solutions.
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