DANCE by DESIGN EYEWEAR GROUP
Design Eyewear Group is thrilled to announce the launch of DANCE, a distinct new drop of eyewear born from a rare in-house creative collaboration between French and Danish designers.
This dynamic fusion fuels the creative spark of designing eyewear and drives creative momentum.
DANCE is the name of Design Eyewear Group’s design lab. It alludes to the origins of the two design teams, DANMARK (Denmark) and FRANCE, celebrating the power of joint creative forces. Crafted from premium materials and with distinctive shapes, DANCE is truly the choice of design connoisseurs. Each frame strikes a balance between vitality and pure minimalism, capturing the essence of energy and the flow of refined aesthetics.
The designers drew inspiration from each other’s cultural heritage and artistic philosophies, culminating in two unique and avant-garde sunglass concepts: I M PERFECT (signed by FACE A FACE) and CENSUR (signed by Prodesign).
CENSUR by Prodesign
Seeing past confinement
CENSUR embodies a bold fusion of creativity, design, and artistry, challenging traditional boundaries while embracing a futuristic, industrial aesthetic. The concept behind CENSUR originated from an internal design session where rules were set aside, allowing creativity to push the limits of traditional eyewear design.
Born from free-flowing ideas and the playful exploration of geometrical shapes and clean lines, CENSUR is a testament to unbounded creativity. A thin sheet construction runs throughout the design, adding depth and dimension to this sculptural eyewear. Every angle reveals a new perspective, as the design plays with proportions, blending creativity, design, and function into one seamless frame.
CENSUR was created for the confident individual with a conscious sense of style. For those who believe that sunglasses should do more than just shield your eyes from the sun.
I M PERFECT by FACE A FACE
Perfectly Imperfect
Imagine setting out on a quest through unexplored terrains, where every step holds the promise of discovery. Inspired by the wabi-sabi philosophy, IM PERFECT embraces the ability to see beauty and opportunity in the accidental and the unexpected.
This design captures the elegance of a crack, a fractured lens over which a drop of gold seems to flow all the way toward the sculpted temple. Fragility transforms into strength, and asymmetry becomes an enduring symbol, as we discover how our imperfections are the most precious parts of who we are.
IM PERFECT is for the dreamers, the seekers, and those who see beauty in the incomplete.
About Design Eyewear Group
Design Eyewear Group is a company where design is at the heart of everything they do. For over 40 years, they have been creating and marketing iconic eyewear brands, sold worldwide by quality opticians. Their dedication to great design is what truly sets them apart, offering a diverse portfolio of dynamic brands, each with its own unique DNA.
From the bold, audacious spirit of French design to the sleek, minimalist Scandinavian aesthetic, Design Eyewear Group’s brands cater to a wide range of tastes and personalities.
Whether you’re drawn to colorful, expressive styles or prefer classic, understated frames, they have something for every kind of eyewear lover.
With a collection that spans nine vibrant brands, including FACE A FACE, WOOW, Kilsgaard, ProDesign, ALIUM, Inface, Charles Stone New York, William Morris London, and Nifties, Design Eyewear Group consistently delivers eyewear that is inspired by art, innovation, and the latest trends, while maintaining exceptional quality and value. Each brand is carefully positioned to resonate with different consumer segments, ensuring that there is a perfect frame for every individual’s personality and style.
Read more about this brand on TEF Magazine or visit their website.
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