Prodesign // 50 years of design and creativity

TEF is off to ProDesign Denmark to celebrate 50 years of design and creativity.

The story of Prodesign started back in 1973 in Aarhus, Denmark. It is a story of innovation, creativity, and passion for design. From its humble beginnings as a small company, Prodesign has grown to become a global brand, recognized for its distinctive and timeless designs and impeccable quality.

So stay tuned for pics and videos, and be sure that we will raise a glass to you all!

About Prodesign:

Prodesign is known for its comfortable yet stylish eyewear. They stay true to their Danish design heritage with their focus on functionality, clean lines, and great craftsmanship. Every item in their new collection highlights the seamless merging of form and function.

Each new pair features unique and vibrant aesthetic characteristics complemented by visible technical functions incorporated into its overall look, standing strong as a bold and independent new design.

Yet, the brand stays true to who they are through the continued use of our most popular signature hinges and metal combinations together with new innovative solutions.

Nordic colours and design traditions inspired by nature and geometry are at the core of their collection, as seen in the various colours and shapes across their range of masculine, feminine, and unisex frames.

Read more about this beautiful Danish brand on TEF Magazine or visit their website.


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