100% Optical 2025:
Focus on the Future
It’s time to ‘focus on the future’ with 100% Optical as they announce registration going live, a new look and website, confirmed sponsors and additional features for the 2025 exhibition.
100% Optical, the UK’s largest optical exhibition, is set to return to London’s ExCeL from 1st to 3rd March 2025. Tickets are free and registration is now live.
The free-to-attend annual exhibition, organized in partnership with the Association of Optometrists (AOP), marked its tenth anniversary earlier this year and continues to be Europe’s fastest-growing optical event, drawing over 11,000 optical professionals worldwide. 100% Optical brings together optometrists, dispensing opticians, distributors, and wholesalers, and showcases more than 250 renowned independent eyewear, manufacturer, and equipment brands.
Key sponsors for the 2025 event include Olleyes, Nikon Lenswear UK, Alcon, Newmedica, Butterflies Healthcare, and Johnson & Johnson.
100% Optical is a must-attend event for anyone in the optical industry, offering a world-class seminar and CPD education programme, live fashion catwalks, multiple hubs and workshops, and key industry speakers. It also provides excellent networking opportunities and featured areas that celebrate the creativity and craftsmanship of the industry. The 100% Studio, sponsored by Nikon Lenswear UK, showcases true artistry, while the Love Eyewear Awards continue to honor and highlight the best talents in eyewear design.
“100% Optical is now entering a new decade, and so visitors and exhibitors can expect some distinct updates and new features as we gear up for the 2025 show.”
“From a contemporary brand refresh, new-look website and tagline for both 100% Optical and our co-located show,100% Ophthalmology, to the return of happy hour, a bigger and bolder Central Bar, as well as a reimagined floor plan to further hero the 100% Studio and independent brands; we can’t wait for visitors and exhibitors to see it!”
Registration is also open for 100% Ophthalmology, the co-located event that made its debut at 100% Optical 2024. This event offers visitors numerous opportunities to network and connect with the wider ophthalmology community, expanding the event’s reach and providing valuable insights for professionals across both optical and ophthalmological fields. Don’t miss the chance to engage with experts and peers in this growing sector!
About 100% Optical
100% Optical 2026
February 28 - March 2, 2026
Excel London, United Kingdom
100% Optical is the UK’s largest optical trade show, uniting eyewear, lenses, technology, and education under one roof. Explore 250+ exhibitors and 5,000+ brands, meet 11,000+ peers, and earn CPD points through the AOP-curated programme. If you work in optics, this is your must-attend show at ExCeL London.
Square meters
Exhibitors
Visitors
Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 10,657 UK and international visitors with more than 250 exhibitors. Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:
Be part of Europe's fastest growing optical event for the international community. If you are part of the optical industry, this is a must-attend event for you to grow your professional network and business in the UK and international market. Bookings for 100% Optical 2026 are filling up fast and spaces are limited.
More news on 100% Optical
Must See at 100% Optical 2026 // Independent Eyewear Highlights
Must See at 100% Optical London 2026 highlights independent eyewear brands that deserve your time on the show floor. This curated guide points you toward exhibitors with clear identity, strong design, and collections that reward a closer look. If you are planning your route through London, start here.
100% Optical 2026 // CPD Speaker Lineup Announced
100% Optical 2026, the UK’s largest optical event, returns to London’s ExCeL with a powerful CPD programme curated with the AOP. The newly announced lineup brings together leading experts and forward-thinking topics across more than 100 hours of accredited education, ensuring every optical professional finds inspiration and insight.
100% Optical // 2026 Exhibitor Line-Up
The UK’s largest optical show, 100% Optical, returns to London’s ExCeL from 28 February to 2 March 2026. This year’s edition promises a vibrant mix of independent, returning, and debut brands showcasing the latest in eyewear, eyecare, and innovation.
100% Optical 2026 // First CPD Sessions Revealed
100% Optical 2026 returns to London’s Excel from 28 February to 2 March 2026, introducing its new tagline “where eyewear meets eyecare.” The first 100% Optical CPD sessions are now confirmed, alongside the return of the 100% Studio independent eyewear showcase—bringing together innovation, education, and bold design.
100% Optical // Love Eyewear Awards 2026
Entries are officially open for the Love Eyewear Awards 2026 at 100% Optical, the UK’s biggest optical exhibition. With a prestigious judging panel representing every corner of the eyewear world, the awards celebrate creativity, innovation, and excellence across the optical industry.
100% Optical 2025 // Surge in Senior Talent
100% Optical 2025 Sees Surge in Senior Talent with Significant Growth in Optometrists, Buyers, and Ophthalmologists.
VANNI // LOVE Eyewear Award for Embrace
VANNI EMBRACE by Elisa Alberti wins “Women’s Sunglasses Frame of the Year” at the 2025 Love Eyewear Awards by 100% Optical.
100% Optical // Top 10 Must-Sees for 2025
100% Optical shares their top recommendations for visitors coming along to the must-attend event for the optical industry in the UK.
100% Optical // 2025 Showcases Must-See Eyewear Brands
100% Optical 2025 is preparing to welcome over 200 new brands, with a strong emphasis on independent eyewear labels.
100% Optical // 2025 Education Program
Seminar bookings for 100% Optical, taking place at London’s Excel from 1st to 3rd March 2025, have been confirmed by the organisers in collaboration with the AOP, the event’s long standing education partner.
