William Morris
Focus on London
William Morris London, born and designed in the heart of London, draws inspiration from the city’s vibrant creativity and timeless charm. Known for its diverse collections and distinctive design approach, the brand captures the essence and character of London, allowing wearers to carry a piece of the city’s unique flair with them wherever they go.
From the vibrant, bustling streets where creativity thrives, William Morris London captures the raw, dynamic energy of the city’s artistic core. At the same time, the British brand transports you to the polished, elegant avenues and refined boroughs, brimming with luxury and sophistication.
William Morris London delivers on its promise to showcase the true essence of London. Each pair of eyewear shines with the stories and creative energies that flow through the city. Choose your London and embrace its international spirit—wear it boldly, wear it proudly.
William Morris London // Model JULE
his new, fashion-forward frame design features a sophisticated dropped brow bar on an elegantly crafted oval frame. Showcasing luxury and premium details, it includes gold hardware accents and subtle touches like the iconic WM monogram.
Key features:
- Fashion-inspired, high-design style with an elegant dropped brow bar
- Exquisite gold metal hardware and the beloved WM monogram
- Rounded oval shape available in three luxurious premium color options
William Morris London // Model JUKE
An exceptional fashion statement, this frame is inspired by global catwalks, blending vintage flair with modern elegance. It features a striking all-gold metal top bar paired with acetate temples and lower rims, finished with premium gold hardware and monogram tip ends.
Key features:
- A bold statement with vintage inspiration in a contemporary design
- High-design contrast between sleek metal and strong, powerful acetate
- Balanced gold hardware, top bar, bridge, and monogram tip ends
William Morris London // Model BATTERSEA
The Battersea collection brings London-inspired sunwear to life with luxury acetates and bold, oversized designs. Featuring unique monogram branding on the temples, this collection showcases exquisite details like gradients, marbling, and laminations on ultra-soft, lightweight acetate.
Key features:
- Large, oversized fashion-forward shapes designed for women
- Subtle yet luxurious gold monogram branding on the temples
- A stunning range of acetates, offering everything from laminated finishes to beautiful gradient tones
William Morris London // Model ALEXANDRA
The Alexandra concept brings sleek, stylish vintage vibes to everyday sunglasses, crafted from premium metal and finished with intricate acetate tip ends. This collection offers a wide array of choices, featuring rich shiny metals, brushed matte textures, and luxurious gradient gold finishes for a refined, timeless look.
About William Morris London
William Morris London is a quintessentially British eyewear brand that combines timeless elegance with a playful twist of modern style. The brand reflects the vibrant spirit of London, where classic sophistication meets bold individuality. True to its roots, William Morris London prides itself on crafting eyewear that caters to a wide audience, ensuring that everyone can find a pair of glasses that suits their personality and lifestyle.
At its core, William Morris London is a celebration of British culture and design. From the heart of London, the brand creates collections that echo the dynamic diversity of the city. Whether it’s through their color palettes, unique shapes, or subtle decos, each pair of glasses tells a story of creativity and authenticity.
Design Philosophy
William Morris London stands out for its bold approach to eyewear design. The collections are characterized by a harmonious blend of classic and contemporary elements, making them suitable for wearers of all ages. From minimalist metal frames to vibrant acetate designs, the brand offers a versatile range of options. Patterns, textures, and striking color combinations are often used to create frames that are both stylish and functional, ensuring comfort without compromising on aesthetics.
Commitment to Quality
Quality is at the forefront of William Morris London’s ethos. The brand uses premium materials and advanced manufacturing techniques to ensure durability and a comfortable fit. Every frame undergoes rigorous quality checks to meet the high standards that the brand is known for, allowing customers to enjoy eyewear that is not only fashionable but also reliable.
Global Appeal with a Personal Touch
While deeply rooted in British tradition, William Morris London has gained international recognition and appeal. Despite its global success, the brand remains true to its founding principles—family-oriented, approachable, and personable. It values its connections with independent opticians and takes pride in offering a personalized experience to its customers, making each pair of glasses feel special.
A Frame for Every Face
With an ever-evolving range of styles, William Morris London ensures there’s a frame for everyone. The brand understands that eyewear is more than just a functional accessory; it’s a statement piece that reflects the wearer’s individuality. Whether you’re looking for a sophisticated pair for the office or a bold, artistic design for weekend adventures, William Morris London has something to suit every occasion.
Read more about this brand on TEF Magazine or visit their website.
More on William Morris
William Morris // Choose Your London
William Morris crafs eyewear that embodies London’s dual character — where the raw, artistic East meets the sophisticated, elegant West.
William Morris // British art meets craft
Collaboration at its finest William Morris London is proud to be working in partnership with The William Morris Gallery, the world-renowned art organization that houses and preserves one of the best collections in the world of the work of this great artist....
William Morris London x William Morris Gallery Collaboration Launch
On Monday 2nd September I was invited along to the William Morris London x William Morris Gallery collaboration launch. So, what was it all about? I bet you are all thinking William Morris and… another William Morris? Let me explain. William Morris London is a...
