
MOREL unveils masculin Maxwell
The latest masculine concept from the Jura eyewear maker revisits the combination of steel and acetate in an original style.
Its crystal acetate, polished to offer remarkable transparency, creates a fascinating play of reflections throughout the frame.
Innovative design
The boldly marked endpieces, resolutely original, offer a daring combination with the slim, colorful temples to enhance the masculine aesthetic of the concept: a study in contrast.

Family signature
The transparent endtips stylishly celebrate the eyewear maker’s signature: the five lines representing each generation of the Morel family leading the company.






The single-colored line celebrates the current generation, while the fifth line heralds their future!
About Morel
The story of Morel begins in 1880, on the heights of the Haut-Jura National Park: the cradle of French eyewear. For four generations, Morel has been designing eyewear with passion and creativity.
The 1880 collection is inspired by the brand’s emblematic models and reinterprets designs at the heart of the trend. Morel’s history is first and foremost that of a family passionate about their work as manufacturers of the eyeglasses they have designed and created since 1880.

The French brand is both creative and trailblazing, making its mark on the public through its iconic models sold in millions of copies throughout the world. 140 years during which the brand has never stopped perfecting its know-how, refining its technical skills and cultivating its creativity.
The French brand is both creative and trailblazing, making its mark on the public through its iconic models sold in millions of copies throughout the world. 140 years during which the brand has never stopped perfecting its know-how, refining its technical skills and cultivating its creativity.
Read more about this brand on TEF Magazine or visit their website.
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