Amazing Eyewear Vol 2 // Innovations in Eyewear design

Veteran eyewear designer Maarten Weidema has launched his second “holy grail” book on eyewear design in just three years! After long decades of scarcity in quality eyewear design literature, this is a truly thrilling development!

Masunaga Optical

This hardback book unveils cutting edge innovations like artificial intelligence, 3D printing, and sustainable practices, claiming its place as a trusted guide.

It will serve as an excellent resource for enhancing the knowledge of dispensing opticians and lab staff, and makes a compelling statement piece on your coffee table, sure to engage your customers.

Amazing Eyewear – Innovations in Eyewear Design is your genuine guide to extraordinary independent eyewear. It’s an oversized coffee table book that dives into the cutting-edge technologies shaping the future of eyewear.

It’s not just a book, but a high quality publication that serves as the ideal present for eyecare professionals or anyone with a keen eye for eyewear fashion. It’s an authentic look into the world of innovative eyewear design.

Masunaga Optical

In this all-encompassing eyewear guide, we delve into innovations such as artificial intelligence3D printing, and consider sustainability in design. We don’t stop there – 20 pages are dedicated to the latest eyewear trends, and 40 more to the technical components and materials that make a perfect pair. 

At its heart, this publication boasts an additional 154 pages celebrating independent eyewear brands that are reshaping the industry. A true treasure trove of optical knowledge, it’s a must-have for any optical store that takes pride in its craft.

Invest in your optical store’s success with our insightful book, priced at just 65€. This resource allow your customers to connect more deeply with the brands you carry, stay ahead of eyewear trends, and enhance your understanding of the optical industry. It’s more than just a book – it’s a tool for your growth.

Amazing Eyewear Volume 2

537 in stock

With more than 250 pages, this hardback book offers a genuine exploration of eyewear design's dynamic landscape. It uncovers technology advancements like artificial intelligence, 3D printing, and sustainability, making it an authoritative resource. Beyond presenting options for frame materials and lenses, it also provides intricate technical details. The book takes you on a journey into future eyewear trends, featuring 25 distinguished independent brands worldwide. These brands, both established and up-and-coming, are driven by passion, independent of major fashion house support. 

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